CMO.ai
Navigating massive technology revolutions as a marketing leader, learn how CMOs thoughtfully approach AI experimentation and investing in AI products for their tech stack.
Okay, so hi everyone and welcome to our CMO roundtable. My name is Mora and the
CMO here at Qualified.
And I am joined by two incredible marketing leaders. We have Shannon, who's the
CMO at Asana. Hello, Shannon.
All right.
And we have Kasur, who's the co-founder of GoldCast. So welcome you guys.
Hi, Mora. Nice to meet you. Nice to meet you, Shannon.
Yeah, great to be here.
So I am so excited about this session because Asana and GoldCast are two of my
favorite pieces
of technology. And they're two of the pieces of tech that are absolutely
integral to Pipeline Summit AI.
Coming to life, Asana behind the scenes leading up to it and then GoldCast, of
course, as our streaming platform.
So super excited to talk with you guys about all things AI and what's on your
mind from a marketing perspective.
So before we go in to kind of how you're folding AI into your strategies for
next year, one thing
that's super exciting is you guys have all brought new AI products into market
over the last couple
months. So we'd love to tell the audience a little bit about kind of what your
AI products and
capabilities are before we go in. Kasur, you guys just launched GoldCast
Content Lab just a few weeks
ago. Can you tell the audience a little bit about that and kind of how it works
from an AI perspective?
Yeah, for sure. I think the whole context behind the launch was that it's so
tough to have these kinds
of conversations, right? And I at least believe that events produce such
authentic content for
marketers. And a lot of times it goes to the website as an on-demand content
for 60 minutes.
And nobody really tries to consume that because it's so long and it's so tough
to consume.
The whole sort of concept behind the AI content lab is how do we take these
video recordings from
events, be it field marketing events, webinars, product launches and use AI to
generate snackable
content post event, be it video clips, be it blog post, etc. So that we can
actually generate a lot
more views and engagement because people are like us are used to a lot more
short form clips,
etc. That's a quick sort of overview of the launch. We're excited to see how
the customer's using
the product, but yeah, that's a quick overview. That's awesome. You guys are
evolving from an
event platform to a full content platform. Yes. Shannon, tell us about Asana AI
. Nothing
this event would be possible without Asana. And you guys have kind of woven in
a lot of cool
little tips and tricks and shortcuts into the platform. Can you tell us a
little bit about how
you guys have woven AI into the Asana platform? Yeah, absolutely. So Asana is
the world's leading
enterprise work management platform. So we essentially make work easier, make
more transparent,
work more productive for everyone. And so AI has seamlessly kind of layered
into our platform.
So if you think about how AI makes it easier for people to do things, AI and As
ana tell us,
it makes it easier for people to do the work. We like to say it helps people
work smarter by
automating things like status updates, by automating things like the health
check to see how well
your project is doing. All of this is really designed to automate the more
tedious stuff. So
humans can really do the creative stuff that we all love in our jobs day to day
Well, I think the kind of unifying factor between both of your AI products is
it's just making
everything faster and more efficient. What I'd love to hear about is how you
brought those products
to life into the market. I remember a year ago was kind of, we did our first
pipeline summit and
then a few weeks later was chat GPT emerged. And there was this frenzy of how
are we going to
weave this into our product roadmap? How are we going to bring this to market?
How are we going
to be seen as innovators with our customers? But there's this fine line that
you also don't want to
build or launch products too quickly that it's seen as just an AI flash in the
pan or trend or
something that wasn't well thought out. And there's been so much rapid
development from an AI perspective.
We've all run broadened AI products to life this past year. I would love to
hear from you,
Shannon, how did you think about bringing your AI products to life and ensuring
that there was
trust with your customer base when you kind of revealed your new AI
functionality?
Yeah, I love this question because I think again, I know exactly what you're
talking about,
where I like all the enough was everyone knew about AI and we'd all been
talking about AI
from a product roadmap perspective. But all of a sudden it was like, boom, go,
what's your story,
what's your launch? So I think for us, the good news about Asana is we had been
thinking about
that for a long time and the way our platform or infrastructure was built, the
work graph,
it was really easy for AI to be a really ineffective tool. I think a couple
things though, I think
people were a little skeptical, like what is this? Like, the meme you would
hear is like,
our robots going to take over a type of thing. And so at Asana, when we
launched the AI capabilities
in our product, we also launched some principles guiding principles for how we
think of AI.
And you can read them on our website, but fundamentally, we believe, we use the
term AI has joined the team
that AI is not going to replace us and what makes us unique and special and the
ability we have as
marketers or other sort of professionals or knowledge workers in the space.
What we are going to do
is help it make it easier for us to unlock that amazing creativity, the things
that we do on top
of it. And so that's when we were bringing our products up to market and we
were launching it.
That was really important for the messaging is that this is going to make you
more productive.
You're these two things working together to really drive maximum business
productivity
versus an either or and throw at everything you've been doing. AI is the future
. Is it future?
Yes, but it is bringing us along from where we've come in the past.
That's fantastic. How about you, Kishore? Did you guys, did you see any hesit
ancy from your
customers as you released the new products? I know it's one from our team as
kind of part of the
user testing experience along the way. But how is it received from your
customer base?
Yeah, so I think we have, I would say, 50% customers from the wind market
segment
who are a lot more interested to adopt it anything very quickly because these
teams are so lean
and the CMOs and CEOs have such large mandate for next year. So it's time to
figure out how do I
do more with less. So they're very quick to adopt these tools and they didn't
have a lot of
inclination towards security or data privacy, etc. But as you go to enterprise
companies,
the first question that we get asked is how do we make sure that this data
doesn't get used
for other models being used out there? So how do we have a very private cloud
model
ensured that make sure that these models are used only for the air client and
not for other
clients becomes a very important mandate that you have to get out of the market
So there's a difference in response we saw from mid-market enterprise clients.
But overall,
I think to watch hand-and-set, I think the messaging we used was it'll help you
save so much time
compared to ensuring that your teams get replaced. And that is very powerful
enough for marketing
teams to adopt the tools that they're using. Yeah, I mean, especially right now
, we all could
use more time, more resources. Shannon, I'd love to kind of double-click on
something you said.
And we were talking about this during our prep call. Like a year ago, there was
this AI revolution
and we all were like, is it going to replace people on our team? Is it going to
replace our
time and make things better? And we just thought the whole world was going to
change. And then we
look at today and we've learned a lot over the last year. A lot of the tech
that we use has
unveiled their AI technology. We've started to use it more in our everyday
lives. But I don't know
if the world has changed maybe as drastically as we thought it would a year ago
today. What's your
take on kind of how AI is helping marketers and how impactful has it been this
past year?
Yeah, I love this question too, because I think we aren't changing, right? But
we're changing.
And I think maybe the AI, the potential for AI is definitely something that all
of us,
especially those of us that have worked in tech for a long time, are like, okay
this is definitely a paradigm shift. But again, it's like, how are we
integrating AI into the tools
that we stay? And so from a marketing perspective, it has not replaced by
marketing team. Like,
it is not replacing on that creativeness, that connection with our customer,
that deep understanding
of our product and the ability to make messaging, pithy and resonating and
unique. But what it
has done is automate things that like, I don't really enjoy doing in the first
place, right? Like,
writing job descriptions. Now, it may not write it 100%, but if I get it 85%,
and then I can put
that 10, 15% on top that makes it unique to Asana or unique to what I'm looking
for,
it will give me thought starter ideas for a brainstorm meeting, right? Again,
things that
are going to like help help with time. You know, in the Asana product in
particular,
we are going to be launching something where if you have a project, AI can help
write your status,
right? Like, that's amazing. Like, you know, you have all the information in
there, if AI can help
make the status update, and I can kind of, you know, make it, you know, make
sure it's correct,
maybe add some stuff like those are really great time saving things that enable
me to think,
all right, how do I connect with my customers better? How do I have that
messaging that's going
to be, you know, in that bullseye that really connects with them? That's why I
got into marketing
to do. So I've seen it kind of help with like the more stuff that I didn't want
to do anyway,
so I can be more creative. So my team can be more creative. That's a good point
. Being able to
focus on those big ticket items and viewing it as more like an assistant or a
co-pilot.
How about you, Kishore, if you look back a year ago, has AI been more impactful
less impactful to a marketer's life than you thought it would originally be?
Yeah. For us, the particular use case, we're of helping marketers repurpose the
video content
post event, right? Typically companies have these internal agencies or internal
video teams
who get blocked by so many video requests coming their way, right? They're just
like constantly
figuring out what video should I work on, etc, etc. So the whole tools of help
marketers become
video editors themselves so that all these internal teams can work on really
high priority work,
right? For example, if Craig is taking on an event tomorrow, right? Their team
should focus on
that particular request rather than figuring out how should we repurpose the
webinar post
that happened a couple of weeks back. So to Shannon's point, I think it has
really helped
cut down the repetitive tasks that we are all used to doing and focus our
efforts into these
high priority tasks so that we get our creative minds are actually used for
that rather than working
on those things. That's how I think about it and that's how we're seeing our
customers do it as
well. So it's exciting to see what's happening next year. The one role though,
I would say that
we are excited about to see if it works is to scale the SDR team, right?
Sometimes SDR teams
report into marketing, right? And there's a lot of manual work involved there
as well, right?
In terms of figuring out contacts, how do you look at LinkedIn profiles first?
I think reach out.
So thinking through that also is very exciting, but that one role, I think, I
think could also
have a lot of look through AI as a whole technology. One thing that I'd love to
pick your brains
on or as this new AI technology emerges, both for marketing and for sales team,
how willing are you guys to let go of some things? This is one thing I've
thought about a lot because
as marketers, we want to scale, we want to be more efficient, but I'll speak
for myself. I'm kind
of a control freak. I want to make sure that I don't know if I want to let
email loose on my
buyers to write the whole message and do it all for me. I want to make sure our
buyers are seeing
the right message and they're seeing at the right time and it's personalized
and it's high quality.
That's something that's so important to all of our brands. How do you guys
think about letting go
a little bit to AI? Is that just where we're headed? How do you balance AI that
gives you that
feedback loop versus AI that you just can train but then send off and cross
your fingers that it
works? I think that's the thing that's the hardest for me is learning to let go
a little bit when
it's customer-facing content. Shen, you go fast.
Yeah, I think that's really... I totally. Maybe there's something that we have
in common all going
into marketing with a little bit of control freakiness. I agree. I kind of look
at it two ways. One,
for me, it's been how do I empower my team to experiment, which is not exactly
what you're asking,
but it's similar because they're creating this content that's customer-facing.
It's like,
how do we create a culture of experimentation and wanting to understand this
and take it from the
unknown to the known from our marketing? That's a culture of stuff that we're
driving.
I think from your perspective, though, that goes back to, I play with it a lot
and it can
write really good things and it also can write things that maybe aren't perfect
yet. For me,
it's like, how do we use it as a way to get a few steps faster down the line,
not from zero
to completely done? That's where the humans come in. That's where the people
have come in that
can vet it and can really understand how it is going. That's why I don't see us
giving it over
right away or anytime soon, but it gives us ideas to try some new things and it
will help us do
the basics faster. That's what I really want to encourage the team to use and
experiment.
Who knows? Maybe someday we'll write it completely, but we're not there quite
yet.
It really is the humans plus AI together. Just this one point that I do watch
on my channel and said, I was actually recently thinking that the amount of
steps it takes to
create a campaign, be it a landing page, be it a copy, be it a creative asset,
the amount of steps
it takes to get there, sometimes it's so hard for a CEO or a CXO to understand
the steps involved
in those kinds of things. There are a bunch of tasks that just get done every
month, every week,
all the whole algorithm reporting, except for so I'm excited about automating
those things in
general so that the teams can free up to do high value tasks rather than doing
it for the sake
of doing it. This is just one point I'm very deeply involved in looking at our
own campaigns
for next year's planning to ensure that those things can be taken out of
someone's plate.
I think it's been an interesting time for us as marketers because we've all had
to rethink
our strategies, our tech stack, how we do things where there's probably room
for more efficiencies.
I feel like it's pushed us to not just do the same old the way we used to
because sure we'd love to
talk more about quality, kind of what we were going back to you earlier because
with the evolution of
content lab, you guys, we were saying you've gone from an events platform to a
full content platform
and I think we're at this interesting place in both our consumer lives and our
business lives
where there is content everywhere. We go into Netflix, we go into all the
streaming platforms,
there's so much content there and you go into LinkedIn and all of a sudden
every company can
create videos with a snap, they can create blog posts in a snap. So how do you
think about making
sure that you're still focused on quality from a content perspective and how do
you think that in
the coming year, certain companies can make sure that they're still creating
compelling content,
kind of cutting through the noise because it's pretty noisy out there right now
Well, so very honestly, we're gonna figure that out to be honest with you, we
're also going through
the same exercise of what is working and what's not working and it's so tough
to generate pipeline
right now. It's just so hard, this economy to figure out what's working and
what's not working.
From our sense, I think what we are excited about is I think two things are
happening. One is
in general without or with AI, the cost of content production has just
decreased so much
right with iPhone, anybody can record a content and post on LinkedIn and AI
just supercharged
the whole content editing part in general. I think the bet we are making is how
do we make
sure that we bring authentic conversations like what we're having right now
right with potential
prospects with potential customers and bring that voice to the market right and
in general,
the one particular area where I'm excited about is video as an asset. I think
multiple research
have proven that video is a lot more effective in helping people retain the
information than
just text. So how do we bring such conversations like this and do a lot more
derivative content
out of these videos is one thing we're thinking about and I think that probably
is what the future
will look like in terms of how do you become a lot more human first in your
content approach
because everything will look the same after a point of time in some form. So
that's like the
big bet we are making in the next year or so. How about you Shannon, this is a
bit of a pivot
just it doesn't need to be AI specific but what are you guys focused on from a
content perspective
to kind of cut through the noise? Yeah so there's so much content right like
there's content like
we produce there's content that I have to consume and I think you know going
back to like you know
AI humans what does it mean for marketers like I have to tell you like it's I
don't want to say
it's easy to create content because it's not but it is emotion that most
marketers are comfortable
with. What is not as easy is creating content that actually relevant is reson
ates with your customers
and that they find differentiated and meaningful and so what I've kind of been
pushing my team
for it's like it's not enough enough to create a deck or a podcast or a you
know session for
event whatever whatever whatever flavor of content fine there is no substitute
for sitting across
the table at someone who has a you know virtual checkbook that they can buy
your you know product
service whatever and see how they respond to it right and so that's where it's
like it's less
about like creating the content it's more about like is this the right message
and meaningful and
that's something that AI can't do yet right like that's not something that like
I can create a deck
and it can like help me iterate but what we can't do is actually sit with one
of our customers and
tell me if it resonates or not and so that's where it's like how do we do less
better different
like that that's what we're really focused on so it's not just about flooding
the channels it's
like if we have three really good things that nobody but a son that can offer
and a value
prop that that people can only get from us that's when we've achieved success
and that's what we're
focused on for next year and whereas AI come in well AI is going to help us
maybe with some ideas
and help us with the basics but it's not going to crack that magic quote white
yes and now
so the humans come in well that that's so well said well i'm sure you really
were i added this
mistake very early on where you have a checklist of things that that team has
to produce every month
every month three blog articles one podcast one event and i've just just doesn
't work after a
point of time so less things different high quality to watch and said i think
that totally
resonates with what at least we hope to do next year yeah probably because it
confuses your customer
and it confuses your field too right like most of us if you're like having you
know like a b2b
motion you're your salespeople consume your content just as much your customers
do you have a lot of
stuff that's not differentiated they don't know what to use they don't know
what to set
them with their customers right so it just is like composed of even worse well
i think it's a time
where people could easily turn to quantity because it's easier to produce now
but that
a point you guys is how do we focus on quality how do we focus on the messaging
that resonates and
those and i think also distribution like this is something we can be guilty of
as well you create
this great piece you consider it you mark it done in a sauna because nothing
feels better than
marking a project not in a sauna but but but the project is not done then the
project needs to be
done when you when you have hit certain kpi's in terms of eyeballs or
engagement or metrics i think
that's something we're trying to really push ourselves on is that distribution
model of how
can we make sure we're thinking about that as well just to what this one point
you know one of our
i think uh small angel investors since article recently where he said this
company used ai to
generate like thousand pieces of content every month and the SEO went up by
like 100 percent or
whatever right and and those things really sort of create FOMO amongst the team
figuring out should
we also do that right but doesn't work in the long term so i i just think
quality doesn't work
in a lot of these areas we'll just instead of that's great well i think you
guys have started
talking about looking forward to 2024 we're all in budget planning we're in
strategic planning for
next year one question somebody asked me recently that i'd love to ask you guys
is
are you gonna have a line item in your budget for ai experimentation is that
something that resonates
with you uh she and i would love to start with you so i think it does it does
right and i they
talked about building that culture of experimentation and feeling like wanting
to get more comfortable
with and really pushing the boundaries of this and what it means for marketers
right because i feel
like no one has figured it out so it's like why don't we ask like let's let's
make sure right here's
what i will say them we're not like i'm really looking at my vendors and being
like what is
your ai strategy right it's less about like buying a new vendor that's going to
fix ai it's like
no no like if you are going to be a strategic vendor to me a strategic partner
in driving like
marketing business telling me how ai is going to supercharge the tools i
already use today once
i'm comfortable with that are integrated in my system so that's the
conversation that that i'm
having less about is there something new new ai thing that i need to buy hmm
how about you kashore
yeah similar but i we don't have a line item in the budget but the three areas
that we are
actively looking at tools to help us in general is one that's campaign
operations in general right
can be effectively supercharged or campaign ops from landing pages etc that is
one second is you
know other tools like qualified abm platforms that can help in identifying
account signals
based on like a lot of data available in the market to see which account should
be go after
a third is just content distribution in general right how do we make sure that
we increase our
distribution from offer content so overall three areas you're looking at but no
line item in general
in our budget item that's great we're thinking about it the same way you need
the vendors that
you trust to have a point of view you need them to weave it into their
technology it's not just
buying some flashy new thing that can help you do the thousand blog posts it's
making sure
the tech you guys are already using has that woven in kashore would love to
kind of expand on
you're talking about some of your pipe gen strategies and how you guys are
thinking about
account identification um how are you thinking about using ai to help you with
pipeline generation
as a go as we go into 2024 anything that you're super excited about it's a good
question we're also in terms of pipe gen i think one thing we are actively
looking into is
we have so much data in terms of who's doing what across a different kinds of
activities right
a let's say for example octa right somebody from octa came to an event they
went to the website
so we are just figuring out how do we identify buying groups uh in general and
what they engage
with with different kinds of content and what does it work to get them to a
pipeline stage right
is it an event plus an str motion or is it a different playbook so just trying
to figure out
if there are any patterns to see hey this account at this particular segment at
this particular size
needs four to five touch points and these involve a bcd to get there that's the
kind of math we
are doing it to ensure that we are optimizing our strategy uh but there are a
few more things
on the content distribution side as well right in terms of using our video
assets to help us
create more personalized video content for their prospects and syndica across
to them but um
those are the two main things we're experimenting with right now nothing that
increased yes up now
how about you shinin what's top of mind for you as you think about pipe gen
which is
p1 always for cmo's but it's been hard this last year if you have your heart
that are
tried and true for you well so just what i was saying it's probably like
unpopular burning like i
think next year i think last last year was was hard for all marketers i think i
don't see it
i don't see the sky's opening with joy and for marketers anytime soon so in
some ways that's bad
in some ways i do think it is it is taught us i mean we're gonna get back to
basics and it goes back to
what is our message what is our value and how do we tell that as clearly and
hit the lead and
emotionally as possible to our customers and so for us it's like you know
rebuilding the playbook on
how you connect with these people where where are the events that you meet them
what is the
message that you tell them how do you show them similar customer stories right
and really building
campaigns around that like there's elements that we need to make sure we have
in each campaign for
it to be successful it's the message the customer story it's the it's the um
that the medium or the
venue that we're doing and just being laser focused on what is resonating with
our customers so
it and then again it's like maybe not a new motion but ais hope you'll see that
i know uh somebody was talking about the when it's spring and there's snow
everywhere and you're
looking for those shoots of grass you're like i think i see when like i think i
see spring is coming
but we don't know if it is yet so i think we're all kind of bracing for a
longer winter but i do
think we've learned a lot this last year of like the back to basics what works
what doesn't how do we
because you know rewind two years ago or three years ago we and more euphoric
times we were more
indulgent we were probably spending more we probably had bigger teen but this
year it was kind of a
reset and i think we're entering 2024 probably with more confidence than we
entered 2023 2023 the
world changed ai emerged it was kind of scary and now it's like okay we kind of
know what we're
probably getting that over the next six months i told and i will say one thing
though like the
difference for me which has been like events are back and in person events
right like and that to me
it's like okay like we kind of missed that for several years with covid and of
course for marketers
we did amazing virtual events and people still go to virtual events there's
value in that but like
having those forums to really engage with your customers and bring them
together like we have
seen tremendous success and that's a huge cornerstone of our strategy next year
it's like getting in
front of people and getting that feedback which is still that sort of like that
special secret
sauce of marketing that we love so much yes we missed it and Shannon i'd love
to hear any type
of event that you're particularly excited about because we're doing our
planning for next year
and we're looking at trade shows we're looking at owned events that are larger
customer conferences
you know executive dinners like bringing those back for deal acceleration is
there a certain
bucket we're doing all of them because we've seen if you talk about those green
shoots tomorrow
we're seeing the green shoots with all of them if that makes sense and so i
look at them and
sort of like kind of like three buckets like you said there is you know at
scale which are the big
trade shows they're sort of more targeted which is the industry strategy and
how do you have make
sure you then if you go to industry events it's not just enough to go to
industry event how which
what's your demo in that industry what are your use cases in the industry those
dinners for you know
pipe mat and relationship building and also asana piloted our first buyer event
this past month
like our own call it the work innovation summit and that's tremendous like it
is our moment to
own the stage our moment to really you know put a stake in the ground and talk
about our point of
view and that was you know very very well received so how do we scale and grow
that program over the
next year that's great and kashore events are obviously in your wheelhouse you
guys kind of
grew up during covid you took under stage with virtual events but i know you
guys are expanding
into in-person events i think we're using your field marketing um let reg page
for something
coming up um so how are you thinking about the balance of virtual versus in-
person events
especially as we go into 2024 harverson marathi i think so one the key buckets
of investment for
us from an event standpoint is we'll do digital but we are going big or a few
conferences earlier
used to spray and pray that let's go to every trade show do a small party with
some partners
and it doesn't didn't work so doing few you know important events like for us
to guard they're
going big on them and then a lot of them is smaller dinners and events i just
particularly
believe that the smaller road shows and dinners are a lot more effective than
spending a million
dollars or a couple of million on a on a big conference right i just think that
those connections
are just so tough to replicate and it's easier to form a point of view with
those people uh so
our strategies around go big on a few conferences plan these smaller intimate
field marketing events
and approaches across a few cities and then use digital to cover the awareness
standpoint and get
more people know about it just that's i would just add one thing on that like
because like
well we're finding it's not enough to do a dinner right like i can go to any
restaurant i can
do my i can have dinner by myself like it's like what are we talking about like
what is the topic
what is the subject who are the people i'm going to meet and that's like that's
what i'm seeing
separates sort of a dinner from a strategic pipe maturation event is what are
we talking about
who am i meeting what am i taking away at the end of that dinner no that's a
great point sure
and on that point just to add to the point we did a multiple different formats
one is a small
happy art which nobody came and one is a format where we had a panel discussion
with the customer
talking about how their lives are going to be changed by a particular topic and
people were a
lot more receptive to that because they hit learning something for dinner and
they're not just
taken like you know good food it's some learning involved in those dinners as
well so very very
effective format if you're thinking about these field dinners and road shows i
have a parallel
discussion and then and a small breakout after that that's the magic when you
can get a customer
in like a late stage prospect talking to each other there's nothing
so we're going to close out but would love to hear crystal ball as you look to
2024
where do you what do you think is next for AI in marketing and if you don't
have a game changing
answer that's okay too but where do you think AI is going to take us as
marketers next year
shall many thoughts from you i think it's going to continue to evolve i think
it will i think it
will start evolving a little bit faster i think the marketing departments that
are going to like i
don't want to say win but are truly going to like difference with it themselves
or the ones are
going to build a culture of experimentation and comfortableness with the
unknown and really
revolutionized revolutionized how they how they change the way they do
marketing how they can crack
that code and maybe getting that content just a little like more precise more
emotionally
connection and so it's kind of be a kind of race a little bit but i kind of
think of that is fun to
figure that out and then it's really going to be for all those tools that we
use every day it's
like how quickly can the vendors that we use we all have similar text how can
they put that
technology into make our lives easier it's awesome you know i wish a world more
aware we have
you know a co-pilot for everyone offers where i can just ask questions and it
sort of magically
throws me answers for example if a campaign gets over right i did just ask
question how many of my
target accounts gave to the event and it just answers me a question and stuff
going to a marketing
ops post and getting a report or something like that right so really exciting
investing
advancements happening in the whole space but i also want to make sure that you
know folks
don't get pressurized to update technologies you know it's not it's not a lifes
aver or a
game saver it obviously helps in a lot of ways but i think we started to our
own individual jobs
as well and apart from the whole the transformation is happening like
kashore my answer would be very similar to yours is like generative analytics
like how did this
work and just spit it out without having to like dig through the data tap your
bark vinox
person shoulder um well this is fantastic kashore chan and thank you guys so
much for joining us today
at pipeline summit ai at our cmo round table again huge fans of both cold cast
and asana so it's
really fun to all be together in person um and we'll see you next time yeah
thank you ronah
so
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