What does generating pipeline look like when everything is automated and AI is doing the work? In this 30-minute virtual product reveal event, we answer that exact question and paint the vision for the future of pipeline generation.
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Okay, hello everyone and welcome to our big qualified product reveal event.
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Thank you for joining us.
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We're so excited that you're all here with us today.
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My name is Moira Rivera.
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I'm the CMO here at Qualified and I am joined by the lovely Sarah McConnell VP
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of demand
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gen.
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So let's get into it.
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So Sarah, we have a ton of marketers here in the room with us today and we've
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all talked
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about kind of the couple of years we've had.
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What's it like being a marketer right now?
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It's been a crazy time to be a marketer.
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I think we're all feeling that our teams are getting smaller.
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Our budgets are getting smaller, but the one thing that does not get smaller is
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our pipeline
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targets.
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That is still growing.
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So the last couple of years, I think, is marketing leaders.
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We've been really focused on efficiency.
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How can we do more with what we have?
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And while it's been crazy and difficult, there's also this really exciting time
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with this emergence
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of AI and we're trying to figure out how can we start to use AI to be better
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marketers?
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And that's exciting.
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It's super exciting and I think as we look back at this last year in 2023, we
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're all
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getting our hands on AI technology.
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We really leaned on AI to serve as our co-pilot.
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So helping us be better at our jobs, helping us with our different tasks.
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We just launched our co-pilot product the other week.
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But what we're starting to see is this trend where AI can be a worker or an
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agent that
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runs on its own.
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We've seen the emergence of things like an AI paralegal or an AI developer who
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can be
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completely autonomous.
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What are your thoughts on this trend?
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Well, of course I'm asking, how can we have AI for marketing?
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What does that look like?
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How does AI help marketing hit pipeline targets?
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That is the big question I'm asking myself.
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That's the big question on everyone's mind and that's what we're going to talk
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about
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today.
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So let's jump into it.
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[MUSIC]
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[MUSIC]
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[MUSIC]
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[MUSIC]
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Hello everyone.
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I'm Craig Swenzuru, founder and CEO of Qualified.
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Here at Qualified, we're on a mission to help B2B companies generate more
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pipeline.
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Today, I'm incredibly excited to introduce major new product innovations
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designed to help
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CMOs generate more pipeline than ever before.
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Before we dive in, let me give you a quick overview of today's launch event.
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The entire program is going to run about 30 minutes.
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I'll spend the first few minutes talking about the state of B2B marketing,
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pipeline
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generation, AI, and I'll unveil our major new product innovations.
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Then I'll pass it over to our marketing leaders, Morin Serra, for a live mind-
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blowing product
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demo.
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And then we'll finish up with our chief customer officer, Dan Darcy, talking
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with our customers
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to give their perspective on the news.
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All right, let's jump in and talk about the current environment.
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There's no question, it's certainly been a hard time to be a B2B marketing
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leader.
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And primarily that's because over the past 18 months, marketing budgets have
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been cut,
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marketing teams have gotten smaller, and SDR teams, the folks on the front
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lines have
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shrank.
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B2B CMOs have really been put to the test because the one thing that hasn't
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gotten smaller
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are pipeline targets.
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At the start of this year, we surveyed 500 B2B CMOs, and 88% of them said that
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they have
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bigger pipeline targets this year, and they have fewer resources.
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And so what's that look like day to day?
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Every CMO is staring at this.
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It's a giant pipeline target.
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It's usually a dashboard gauge in Salesforce, and you're asking yourself, am I
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going to be
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able to hit this target?
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Or how am I going to hit this target with fewer people and fewer dollars in
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last year?
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And the delta between where you are quarterly date in your target is called a
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pipeline gap.
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And why is hitting your pipeline targets a never-ending challenge?
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Why does it always feel like it's impossible to close this gap?
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Because during good times, our CROs are higher and more AEs, and the pipe
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targets increase.
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And during difficult times, our budgets are cut, our people are cut, but the
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targets remain
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the same.
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Does this sound familiar to you?
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If so, you are not alone.
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Every CMO and VP of DemandGen has this gap and feels this pain too.
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In order to succeed in today's environment, CMOs have to think differently.
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To hit our pipeline targets, we have to use new technologies to engage with
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buyers in new
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ways.
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And of course, in 2024, we have to look to AI to change the way we work.
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Where I live in San Francisco, we now have AI self-driving cars, and soon they
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're going
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to be in every city in America.
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When you first see one of these self-driving cars, it is completely mind-bl
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owing.
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The car drives as perfectly as a human, and the people on the sidewalk, they
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stare at awe
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as the car goes by because there's no driver behind the steering wheel.
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The AI is driving the car.
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So I'm constantly thinking, if an AI car can drive me to the office in the
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morning, and
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do it reliably, safely, and cost effectively, you have to wonder, what can AI
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do for my business?
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What can AI do for my marketing team?
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And it's not just basic marketing tasks like drafting a blog post or copy
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writing.
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I'm sure you're all doing that already.
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But what about the bigger initiatives?
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How can AI help me close this gap?
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How can AI help me hit my pipeline targets?
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That's what we're here to talk about today.
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Now, early last year when the AI tsunami arrived with Chad GPT, it qualified we
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asked ourselves
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a big question.
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The question that has shaped the products we're announcing today and every
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product that's
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on our roadmap for this year, and that question is this.
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What does generating pipeline look like in a world where everything is
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automated and
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AI is doing the work?
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What does that world look like?
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And the answer to that question is a new set of technologies built in an
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entirely new way
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designed to help marketing teams generate pipeline in this new world.
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And we call it pipeline AI.
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As you all know, for the last 15 years, the go-to pipe gen motion was rooted in
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what we
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call marketing automation.
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Marketers use forms on their websites to collect leads, and then they hired
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human SDRs
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to follow up with those leads, usually with a back and forth email, just trying
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to get
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to a meeting.
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But now in the AI era, the new marketing automation, the new pipe gen motion,
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it's called pipeline
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AI.
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It's a new set of technologies designed for today's world, and it's all using
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the power
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of AI.
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Here's what it looks like.
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Qualified pipeline AI is an entire AI platform that connects your website with
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all of your
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revenue systems, on top of which we've built next gen products designed for
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pipe gen.
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Intelligent live chat with a built-in AI co-pilot, AI chatbots that are fully
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trained by your
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company, frictionless meeting scheduling on your website for VIP buyers,
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dynamic, and
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marketing offers to supercharge conversion, and AI predicted buying intense
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signals that
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tell you who's in market to buy.
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Pipeline AI is the pipe gen motion for the AI generation.
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Now in just a few moments, we're going to show you how all of these
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capabilities work
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in harmony to supercharge pipeline generation.
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But before we get there, we want to unveil something entirely new.
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I'd now like to introduce you to the most capable SDR you've ever hired.
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The SDR that's guaranteed to be at the top of your leaderboard.
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The SDR that knows everything about your company and your go-to market.
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The SDR that has memorized your entire CRM database and the millions of
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interactions you've
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had with your prospects and customers.
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And the SDR that doesn't sleep, doesn't eat, and works 24 by 7 to generate you
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pipeline.
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Ladies and gentlemen, please say hello to Piper, your new AI SDR.
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You can unleash Piper on its mission to generate pipeline for your company.
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It has all the skills of an SDR.
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It can engage website visitors.
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It can answer product questions with insane accuracy.
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It can qualify leads and accounts.
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It can gauge buying interest on the fly.
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It can dynamically present marketing offers and content.
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It can generate real-time conversations with VIP buyers, and it can book
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qualified meetings
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for your account executives.
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All 24 by 7 around the clock.
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Piper is on a mission to generate pipeline for your company all the time.
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And you can hire Piper, your new AI SDR, starting today.
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As you're going to see in the demo, Piper will work seamlessly with your
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existing SDR
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team.
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And it will allow you to scale so you can grow your pipeline without growing
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your payroll.
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And now we're going to show you Piper in action.
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So what are we waiting for?
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Let's get to the demo.
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I'd like to welcome Sarah and Mora to show you Piper, the AI SDR, and the
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entire qualified
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pipeline AI solution in action.
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Mora, Sarah, over to you.
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Thanks, Craig.
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So we're going to show you some super exciting stuff in today's demo.
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First, we'll look at the back end of the qualified application and show you
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everything
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that makes this AI SDR Piper so intelligent.
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Then we'll show you how Piper can proactively engage top-of-unnel visitors,
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serve the marketing
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offers, and hand them off to a sales rep.
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Next up, we'll show you how Piper can trigger workflows in other apps and take
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action on
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AI intent data.
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And then we'll show you Piper proactively engaging a target buyer and getting
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them into
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their pipeline.
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Last but not least, we'll wrap it up with analytics.
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To show you how Piper is moving the business forward.
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So let's dive in.
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Okay, so qualified as designed to engage in convert valuable website visitors
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into
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pipeline.
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And today we're going to show you how you can set Piper loose on your website
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to generate
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pipeline 24/7 around the clock.
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But before I show you Piper in action, let's take a step back.
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Let's look at how you onboard Piper and teach it all about your visitors and
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your business.
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Well, to begin, here's what Piper sees.
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Piper has a bird's eye view of every single person who's on your website at
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this exact
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moment.
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And Piper has a clear picture of who these visitors are.
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You can see visitors by segment so it can cruise through and know which buckets
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they
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fall into.
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For instance, it can see there are some visitors on the site right now who work
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at a target
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account.
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And there are some visitors that are showing high in 10 and even visitors who
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have arrived
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by clicking through a paid ad and so on.
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But not only can Piper see visitors at this 30,000 foot view, Piper also has an
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insane
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amount of knowledge on each unique visitor.
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So let's take a look.
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Though we need to one visitor, it can see a ton of information about this
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person.
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On the left, it's the visitor 360.
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Now this is jam-packed with data about this individual and their account pulled
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in from
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all of your different go-to-market systems like your Salesforce CRM and your AB
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M platform.
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Then in the middle, Piper can see exactly what this visitor is doing at this
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very moment.
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It sees every click, every scroll, and every mouse movement.
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And right below that, it can see all of this visitor's browsing history,
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including what
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drove them to the site.
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Talk about 2020 vision.
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This level of insight is absolutely insane and Piper can see it all.
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This information gives Piper all of the context it needs to have really
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personalized interactions.
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Now that we know what Piper can see about your visitors, let's explore how we
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've coached
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Piper to talk and act.
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So we'll head over to our AI studio.
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You know how you onboard new sales reps and send them through bootcamp?
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Well, we do the exact same for Piper.
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Here we've added all of our relevant marketing content, our most valuable web
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pages, plus
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snippets of our most important messaging in FAQs.
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Piper's constantly reading this information to stay up to date with the latest
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and greatest.
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There's also a testing ground here, so we can see how Piper would answer
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questions, review
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its historical responses, and you can provide feedback on how it's doing.
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This whole onboarding mechanism is what helps Piper be knowledgeable about your
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business
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and on message in every single response.
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As marketers, this gives you a ton of confidence that your buyers are having a
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positive experience
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and Piper's out there representing your brand really well, which is super
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important.
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But in order for Piper to be effective, it needs so much more than good
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messaging.
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Piper needs goals.
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It needs to have clear objectives and know how to handle different visitors.
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So here's where we set that up.
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You can see here that we've built a goal for top of funnel visitors to share an
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offer
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and then route to a rep when the time is right.
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But for high-end 10 buyers at target accounts, get a meeting on the book.
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These goals are really the driving force behind Piper's behavior.
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Okay, so now we've looked at what Piper sees about your visitors and how we've
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trained
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it for greatness, but there's one more thing.
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Piper has to work in concert with how your business operates.
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So first up, let's look at routing.
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Because we're so deeply connected to Salesforce, Piper knows which sales reps
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are attached
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to any lead, contact, or account.
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And when it's time to route conversations or book meetings, Piper knows in
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milliseconds
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who to hand off to.
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This level of sophistication ensures that Piper is working with your business
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operations
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and not against them.
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The last thing you need is an AISDR routing conversations to the wrong reps or
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booking
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meetings with the wrong AEs.
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Not here, not with Piper.
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Okay, so let's go one step further and look at workflow automation.
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This is where you can tell the app where to send information and track
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different events
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so that your team and Piper can take action.
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Okay, so let's recap what we just saw.
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We showed you everything Piper sees about your website visitors.
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Plus, we showed you what Piper knows about messaging and goals.
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And last but not least, we talked about how Piper can pull data from and push
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data to
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other systems to work in concert with your marketing operations.
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Okay, so Piper is ramped up and ready to go.
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C.L. Piper can nurture top-of-the-thunnel visitors and serve as co-pilot with a
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human
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SDR.
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So here we are on the website.
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Molly, a senior manager of finance, is visiting the site for the first time.
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In the background, a ton of stuff is happening.
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Piper is immediately identifying Molly and knows that she falls into their
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target account
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segment.
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That means this is a visitor Piper wants to engage with.
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So it greets Molly with a friendly message, welcoming her to the site.
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And because Piper is observing all of Molly's engagements with the website, we
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call this
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digital body language, it knows Molly is browsing around and looking to learn
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more about travel
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cards.
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And check this out.
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Piper sends her a nudge at exactly the right moment.
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And not just any nudge, it's not just "Hey Molly, are you there?"
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But a relevant message that is referencing the exact page that she's on.
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So of course Molly bites.
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And she's looking for more resources.
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Now, Piper is putting that training to work.
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Remember earlier how we onboarded Piper and taught it our entire sales playbook
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Well, in the background, it's running through all of that content and serving
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up the most
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relevant pieces.
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If I'm a marketer watching this conversation, I'd be proud with how Piper is
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responding.
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Perfectly on message.
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And remember those goals we outlined for top-of-the-funnel visitors like Molly?
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We had told Piper to serve top-of-the-funnel visitors offers to move them down
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the funnel.
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And check this out.
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The AI just analyzed all the offers that they have in market, from webinars to
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free trials,
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and serves Molly the perfect offer.
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It's doing its job and achieving its goals.
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Piper is moving Molly down the funnel and giving her more familiar with their
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brand.
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But we set one other goal for top-of-the-funnel visitors.
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Goal number one was serve up relevant content.
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Check.
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Goal number two, handoff to a rep for live chat.
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So watch this.
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Piper knows Molly is ready for a live conversation.
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And not a conversation with just anyone.
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She's got to talk to the right rep.
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So how does it know who to route Molly to?
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Piper is reading Salesforce and identifying the rep on her account.
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It's Lauren.
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And just like that, Piper achieves goal number two.
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It's successfully handed this top-of-the-funnel visitor off or a live chat.
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So now, let's look back into qualified application.
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This is what Lauren, the human sales rep, sees from her point of view.
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Molly has been routed to her for a live conversation, and Lauren is ready to
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jump in.
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But is Lauren on her own?
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Absolutely not.
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Piper is by her side writing shotgun.
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Clicking into the visitor, Lauren too can reference all of that valuable
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visitor 360 information
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and see all of that rich data from their go-to-market systems.
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And of course, Lauren can see the live view.
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And she can see the exact conversation Molly had with Piper.
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Lauren has all of the context she needs and she's ready to jump in.
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So Lauren says hello to Molly.
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And right off the bat, Piper is an incredible co-pilot.
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Lauren can look to Piper to suggest responses.
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And Piper tabs into its training, serving up answers and helping Lauren be
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perfectly
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on message without having to waste valuable time sifting through resources.
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Lauren can even lean on Piper to expand short bullets into elegant responses,
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helping Lauren
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be quick in her responses.
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But that's not all.
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Piper can even guide Lauren to be on tone, tuning her responses to strike the
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perfect,
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friendly, and professional cord.
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Lauren's got Piper writing co-pilot, it's every SDR's new best friend.
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Now when the moment is right, Lauren wants to offer that white glove experience
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Lauren can even upgrade to a live video call.
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This is how you can add a human touch for your VIP visitors.
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Okay, so let's recap what we just saw.
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Piper identified this visitor Molly and monitored her browsing behavior so that
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it can engage
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her with a contextual message at the exact right time.
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Then, Piper intelligently answered Molly's questions, and it achieved its goals
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Piper knew it was on a mission to serve Molly relevant offers and hand her off
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to a sales
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rep when the time is right.
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And it did just that.
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But that's not all.
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Piper knew who to route Molly to, the sales rep on her account, and then served
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as Lauren
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the human SDR's co-pilot, helping her have fast, efficient conversations.
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Piper is doing a ton of heavy lifting to engage and nurture this account, plus
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working beautifully
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with the sales rep.
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Talk about a dream team.
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But of course, that's not all.
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We're just getting started.
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Okay, so now it's time to talk about how Piper can trigger workflows and take
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action
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on your data.
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Okay, so now that Molly is then bopping around the side and interacting with
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Piper and its
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team, this account Autodesk, it's totally heating up.
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Here we are in AI Signals, where we can see which accounts are showing buying
19:05
intent and
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who to take action with.
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This is super valuable information that can really guide your outbound team.
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And remember those workflow automations we referenced earlier?
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Thanks to that automation, Qualified can push this AI intent data into any
19:20
system, including
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sales engagement platforms like GONG, Clary, Salesoft, or Outreach.
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So now the reps in the Autodesk account have a task to start swarming this
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account.
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That interaction Piper had with Molly has now fueled a full-on account-based
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motion.
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So the sales team starts sequencing this account and check this out.
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Let's see how Piper can help convert this account into Pipeline.
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The number one buyer on this account, the CFO Mark, just click through an email
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and land
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it on the site.
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So of course, Qualified instantly identifies this visitor, so it's time to roll
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out the
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red carpet.
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First up, you'll see that Mark receives a hyper-personalized marketing offer,
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inviting
19:59
him to an exclusive CFO wine tasting series.
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Qualified is doing so much more than what's happening in the right-hand corner.
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It's completely transforming the website and optimizing it for conversion.
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And it's serving up relevant offers just for Mark to capture his attention and
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improve
20:15
his likelihood of engaging.
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But that's not all.
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Qualified completely transforms calls to actions across the site.
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Check this out.
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The main CTA in the hero now says "book a demo."
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For non-target accounts, it's a contact S button, but not for Mark, because he
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's a high-intent
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target buyer.
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So Qualified gives him a direct path to meet with sales.
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This button quickly surfaces the calendar of Mark's account team for him to
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book a demo,
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talk about quick, easy meeting scheduling.
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This is a totally frictionless website experience for Mark.
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But Mark doesn't buy it yet on the marketing offer or the meeting.
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But this is where Piper shines and is ready to work.
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As you know, Piper has all of the relevant information at its AI fingertips.
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Mark is the number one buyer at their target account Autodesk.
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His account is heating up and showing intent.
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We've been outbounding with this account.
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And Mark just clicked through an email.
21:07
Piper even knew the exact content of that email right down to which link Mark
21:12
clicked.
21:13
Zooming into the bottom right-hand corner, you can see that proactive
21:15
personalized greeting
21:16
from Piper.
21:18
And of course, it's watching Mark interact with the site.
21:21
So as he browses around the site, Piper gives him that friendly nudge at
21:25
exactly the right
21:26
moment with a super-contextual message.
21:29
Observing his digital body language, plus that coaching is helping Piper catch
21:32
Mark's
21:33
eye.
21:34
And look at this, Mark engages.
21:37
Mark has some questions about system integrations.
21:39
Oof.
21:40
This could be a big ask for a newly onboarded STR, but not for Piper.
21:45
Piper is so knowledgeable about all of your content, so it doesn't shy away
21:49
from hard
21:49
questions.
21:51
And there's no wait time for Mark either.
21:54
Piper has a fast, completely on message response.
21:57
But onboarding we did is totally paying off.
22:00
And remember, Piper is on a mission to accomplish its goals for high-intent
22:04
visitors at Target
22:05
Accounts to book a meeting.
22:08
Piper doesn't just answer the questions.
22:10
It's not just a Q&A chatbot.
22:11
It is so much more than that.
22:14
Piper keeps the conversation going.
22:16
Piper moves it along smoothly, and when the time is right, invites Mark to book
22:20
a meeting.
22:21
And you guessed it, not just a meeting with anyone, but a meeting with the
22:24
exact right
22:25
combination from the account team.
22:28
Piper is instantly referencing Salesforce and pulling in the AE and the SE on
22:32
this account
22:32
and cross-referencing their calendar availability.
22:35
And boom, check this out.
22:38
Mark books a meeting for a demo and is ready to rock.
22:40
Okay, that was a lot, so let's recap that sequence.
22:44
Qualified completely transformed the website experience for Mark with
22:47
personalized offers
22:47
and buttons.
22:49
Then Piper instantly identified this visitor and knew he worked for a Target
22:53
account.
22:54
Piper read the whole email that Mark was sent and knew what Link Mark clicked
22:58
on.
22:58
Piper watched his browsing behavior and engaged at the perfect moment with a
23:02
contextual message.
23:04
Piper answered questions intelligently and kept the conversation going.
23:08
But most importantly, Piper booked a sales meeting with the exact right folks
23:13
on the
23:13
account team.
23:14
Piper just generated Pipeline.
23:16
It's totally incredible.
23:18
Awesome.
23:19
Okay, so last but not least, let's talk about business impact.
23:23
Piper is doing a ton of work.
23:25
It's having conversations, it's capturing leads and it's booking meetings, and
23:29
it's
23:29
doing all of this 24/7.
23:32
And you can see the impact.
23:33
You can see how Piper in concert with your SDRs is maximizing Pipeline from the
23:37
website
23:38
without adding any headcount.
23:41
This is Qualified Pipeline AI in action.
23:43
It's using AI and automation to maximize Pipeline.
23:47
This is the future of Pipeline Generation.
23:49
Back to you, Craig.
23:50
More and Sarah, thank you.
23:52
Wow, that was an incredible demo.
23:54
We just saw the future and we just saw Pipeline AI in action.
23:58
And who was working overtime to generate Pipeline?
24:01
It was Piper, the AI SDR, who was making it all happen.
24:05
Piper works in concert with your existing team and helps you scale your PipeGen
24:09
program
24:09
and hit your targets without needing to hire more people.
24:12
This new technology is absolutely mind-blowing and it's clearly the future of
24:17
PipeGen for
24:17
marketing teams.
24:18
I'd like to reiterate that the entire Pipeline AI solution that we're showing
24:22
you today
24:22
is generally available this quarter and you can hire Piper, your AI SDR,
24:27
starting today.
24:28
Now, how have we gotten here?
24:30
Well, over the past six months, we've been working with hundreds of customers
24:34
who have
24:34
been using Qualified Pipeline AI in all this new technology.
24:38
They're reporting five times the amount of engagement from their target buyers,
24:42
double
24:42
the Pipeline source by their marketing team, and all of this with 50% less
24:46
effort from
24:47
their SDR teams.
24:48
That is insane.
24:49
So, let's hear how it's going from the pioneers who are making it happen.
24:53
Dan, over to you.
24:55
Thanks, Craig.
24:56
I'd like to welcome Joe Leverson, Marketing Leader at GAMA, the world's number
24:59
one communications
25:00
platform and an incredible Qualified customer.
25:03
Thanks for joining us today, Joe.
25:05
Hey, Dan.
25:06
It's great to be really excited to take part and thanks for having me.
25:10
Of course.
25:11
Now, Joe, you've always been on the forefront of innovation and your team has
25:14
fully embraced
25:14
using an AI SDR to generate Pipeline.
25:17
How's it going?
25:19
It's going really well, phenomenally well.
25:22
We launched them with Qualified AI, SDI in February, and from then it's really
25:27
helped
25:28
us to scale our efforts, generate that Pipeline and make a great impact on the
25:32
organization.
25:33
So, yeah, it's going great.
25:35
Now, what value does this AI SDR bring to you?
25:39
Well, lots, lots, lots.
25:42
It helps us to, like I said, scale what we do.
25:45
I mean, we've always taken conversion rate optimization seriously, and it's
25:49
something
25:50
with Qualified AI, SDR, we can take that personalization to the next level.
25:55
It helps our reps do more.
25:58
We know that we've got an SDR that can have really complex conversations about
26:04
multiple
26:04
product sets all the time.
26:06
It can handle complex conversations, questions from IT directors, CISOs, all
26:12
that sort of
26:13
buying suite, Atty's, and a really sort of scaled way.
26:20
It's phenomenal.
26:21
Yeah, and of course, I'm sure it brings you the most important value, which is
26:25
more pipeline.
26:25
Right?
26:26
Yeah, yeah.
26:27
Nonstop, I'm one of those nerds that when I'm building experiences, I set
26:33
myself up as
26:34
a reminder and a notification when something good happens, and my inbox is
26:39
glowing up.
26:40
So I get notifications that we put readings in in the morning, in the evening,
26:45
on a Saturday,
26:46
on a Sunday morning, and my inbox is piling up with all of these.
26:50
So yeah, it helps us to read our most engaged, high priority businesses that we
26:55
want to target,
26:57
and it's there working them and jumping in with the right sort of messaging at
27:01
the right
27:01
time, and handling those complex conversations, like I said, Atty's, and really
27:08
convincing
27:09
and compelling, like, I love hearing that.
27:11
Now, Joe, you've been a longtime user of marketing automation, and you've had a
27:16
huge
27:16
team of human SDRs.
27:18
Now fast forward to today, you move forward.
27:21
You're using now qualified pipeline AI, and you just hired your first AI SDR,
27:27
and now
27:27
I hear 85% of your leads are coming through qualified.
27:30
That is insane.
27:31
Can you tell me more?
27:33
Yeah, yeah, yeah.
27:34
It is a crazy statistic.
27:37
But, you know, we've put a lot of effort into our website, something we're
27:40
really proud
27:40
of, a lot of search engine optimization activity, eight search, and we're
27:45
driving a lot of
27:46
interested traffic there.
27:48
And you're right, been a customer for quite a while.
27:51
At one point during COVID, we had roughly about 20, 25 reps on site working
27:55
with platform.
27:56
Now we're down to a handful of really talented guys on that.
28:01
And qualified A SDR enables us to really get the most out of qualified, out of
28:07
our investment
28:08
in all the demand generation activity we're doing.
28:10
Because like I said, it's someone who can somewhat a qualified A SDR that is
28:16
always working
28:17
the site and always working the top priority visitors for us.
28:20
So night and day, a journey away from your form based convert here, please,
28:27
hear back
28:27
from whenever we can get you to live instant Q&A with, you know, a really well
28:34
developed
28:35
bit of software that's helping us to convert.
28:38
Thanks, Joe.
28:39
That was awesome.
28:40
Now we have another incredible marketing leader with us today, Scott Holden,
28:43
the chief marketing
28:44
officer at Brex.
28:45
Welcome, Scott.
28:48
Thanks for having me, Dan.
28:49
Excited to be here.
28:50
Well, Scott, what's it like being a CMO right now?
28:53
Well, I think time is as challenging as ever to be a CMO right now.
28:58
We're being asked to do more or less just like every function across companies.
29:03
And we're under a lot of pressure to own more of the customer journey than ever
29:07
And while we're taking on more and more, those pipeline targets aren't getting
29:11
any
29:11
smaller.
29:12
So tons of pressures on marketer these days to try and figure out ways to be
29:16
more effective.
29:17
If I had a nickel for every time I heard two more with less, I'd be not here.
29:22
But hey, as a CMO, how are you thinking about AI?
29:25
I mean, I don't know if there's a topic that I'm going to be thinking about
29:30
anymore than
29:31
AI.
29:32
It's on everybody's brain right now.
29:33
The potential for AI is just enormous.
29:36
Obviously, we all see the opportunity to automate more things, be more clever
29:40
about how we stitch
29:41
customer data together, use AI to do all kinds of things.
29:45
And so my view, if you're a CMO today and you're not thinking about AI,
29:49
something is
29:50
very, very wrong.
29:51
Well, you saw today that we launched Piper, the AISCR.
29:55
What are your thoughts on that?
29:58
I'm super excited about it.
29:59
I've been a qualified customer in the past, and I've gotten to know the
30:03
technology over
30:04
the years.
30:05
And what I love about qualified is that you all are just staying on top of the
30:09
trends.
30:09
And in particular, you're taking concepts like AI, which show so much promise.
30:14
But often I think a lot of us marketers are saying like, is it real?
30:17
How do we use it?
30:18
We're making it real, tangible, and helping us scale, helping our marketing
30:23
teams be around
30:25
24/7.
30:26
I love that we've got all this traffic on our website.
30:29
People want to have conversations.
30:30
You empower that.
30:32
You not only make it easy for all of our employees to have conversations, but
30:36
now with this new
30:38
AI powered Piper, we're going to be available 24/7 in Piper's.
30:42
From what I've seen, pretty darn smart.
30:45
Well, I mean, it's awesome to hear that you just became another qualified
30:49
customer last
30:50
month.
30:51
Why did you invest in qualified pipeline AI?
30:53
Well, I'm a repeat customer.
30:56
So I've been a fan for years, and I recently joined Brex about seven months ago
31:02
And as soon as I got here, we didn't have any technology like qualified.
31:06
And so my first thought was, we got to get you guys back engaged.
31:10
And the thing I love about you is that you keep innovating.
31:12
You're doing with the platform, especially around AI.
31:16
I think you guys have just been super smart about it.
31:19
And I love the pace of innovation.
31:21
So I'm seeing things like Piper come out on a regular cadence from you all.
31:26
You're ahead of the curve and you're making it practical and real.
31:28
So I'm thrilled to be a partner with you.
31:31
You all listen to the feedback that I have and give and you're moving fast.
31:35
Exactly what we look for.
31:36
Well, I mean, thanks again.
31:38
I always love getting your perspective sky.
31:39
And when we look back a few years from now, I think AI will be the largest sea
31:43
change
31:43
we've seen in decades.
31:44
Thanks again.
31:45
Back to you, Craig.
31:47
Thanks, Dan.
31:47
It is so incredible to hear how our customers are already out there using
31:51
pipeline AI
31:52
to turbocharge pipeline generation.
31:55
Today, we saw a ton of innovation with qualified pipeline AI and Piper, your
31:59
new AISTR.
32:01
As we discussed, the qualified pipeline AI solution that we showcase today is
32:06
generally
32:06
available this quarter and you can hire Piper starting today.
32:11
Thanks so much for tuning in and we'll see you in our next product launch.
32:14
Have a great day.
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