Introducing Piper Goals

0:00

Today, we're going to introduce you to Piper Goals.

0:05

Piper, the AI-SDR, converts inbound website traffic into pipeline 24/7.

0:10

And she does it just like any great SDR by hitting her targets.

0:14

To do this, Piper needs direction.

0:16

And that's where Piper Goals come in.

0:18

Goals define Piper's behavior and help her strategically steer each

0:22

conversation.

0:23

This is a critical part of what makes her so powerful as an AI-SDR.

0:28

Piper Goals include sharing a marketing offer to capture a top-of-final lead,

0:32

or scheduling time to get a meeting on the books right away,

0:35

or handing off a buyer for a real-time sales conversation.

0:40

With Goals, Piper will focus on specific actions to generate pipeline.

0:45

Here's how it works.

0:46

With the qualified platform, she has complete visibility into your website

0:50

traffic

0:50

and can segment visitors based on what's important to your business.

0:54

She can also see data across your go-to-market systems to form a holistic

0:58

profile for each visitor,

1:00

including their account details, buying stage, fire intent, and segment.

1:04

Now here's where it gets even more interesting.

1:06

Because Piper knows so much about each visitor,

1:09

she knows just how to interact with them to achieve her goals.

1:12

Here in the qualified application, we can configure Piper's goals.

1:16

Goals can be triggered when a visitor proactively shows interest in a certain

1:20

action

1:20

during a conversation with Piper.

1:22

For example, they opt to book a meeting.

1:26

Goals can also be triggered if a visitor asks about a specific topic,

1:29

like pricing or a demo.

1:31

With these triggers, Piper will immediately determine whether the buyer is

1:35

qualified

1:35

using your unique criteria.

1:38

If the buyer is qualified, Piper will then work toward her pre-defined goals,

1:42

like route for chat, book a meeting, or present an offer,

1:46

to convert the buyer into pipeline.

1:49

If a buyer is not qualified, Piper will redirect them elsewhere to ensure she

1:53

converts

1:54

only the most valuable buyers for your team.

1:57

Piper's goals are designed to help you meet your pipeline goals.

2:00

How's that for a team player?

2:01

So what are you waiting for?

2:03

Hire Piper the AI-SDR today.

2:05

(upbeat music)

2:08

(upbeat music)