Conversational sales and marketing coupled with a robust ABM strategy is now the bleeding edge of effective B2B marketing to accelerate everything from lead conversion to closing revenue.
Traditional ABM spends marketing dollars to drive target accounts to your website with the ultimate goal of capturing leads via form fills.
Resulting in wasted spend and a complex buying journey.
Resulting in wasted spend and a complex buying journey.
With conversational ABM, target buyers can chat and meet with the right salesperson instantly, driving pipeline and revenue faster. No form necessary.
Conversational ABM is a way to maximize ROI from your current ABM strategy. To use it, you’ll need the core elements of an ABM strategy, an engaged sales team, and conversational sales and marketing.
An up-to-date target account list (TAL) in Salesforce.
Outbound demand, content, and advertising programs to attract buyers to the website.
If you’re not prepared to staff the platform with live sales reps, you can still use chatbots to capture website traffic in real time and drive more conversions.
A way to match visitors to the right account owner (based on rules and definitions in Salesforce) and alert that salesperson instantly, so they can take over the chat.
The ability to measure impact on pipeline and revenue.
Achievements from customers using a conversational ABM strategy:
To get started with conversational ABM, use a phased approach. This will allow you to test the value of custom chatbots, qualification scripts and target account routing for live chat. Once value is proven, you’ll be ready to launch a full-fledged conversational ABM program.
Once your conversational ABM program is up and running, it is time to measure the results! Build reports in Salesforce and watch your leads, pipeline, and revenue skyrocket.
Ready to get started? Read the Conversational ABM Playbook to get the top 6 strategies for driving pipeline from target accounts.
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But buyers are reluctant to complete forms...