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Qualified

pipeline

We’re changing how companies generate pipeline

Here at Qualified, we’re leading marketing teams into the future of pipeline generation. With one powerful platform and Piper the AI SDR, we're ushering in an entirely new way to generate inbound pipeline autonomously and efficiently.

Demandbase increased pipeline by 2X, saved $80K in SDR headcount with Piper the AI SDR and Qualified

Hannah Jordan
Director Digital Marketing

$57.7M

Pipeline generated
Melissa Robinson Phillips
Head of Marketing

Aiven increased engagement by 260% with Piper the AI SDR

Adele Kurki
Martech & Operations Lead

$3.9M

Pipeline generated
Hannah Viernes
VP of Marketing

NextGen Healthcare went from 1400 to 0 missed chats with Piper the AI SDR

Stacy State
Director, Digital Marketing

Demandbase increased pipeline by 2X, saved $80K in SDR headcount with Piper the AI SDR and Qualified

Hannah Jordan
Director, Digital Marketing

$57.7M

Pipeline generated
Melissa Robinson Phillips
Head of Marketing

Aiven increased engagement by 260% with Piper the AI SDR

Adele Kurki
Martech & Operations Lead

$3.9M

Pipeline generated
Hannah Viernes
VP of Marketing

NextGen Healthcare went from 1400 to 0 missed chats with Piper the AI SDR

Stacy State
Director, Digital Marketing

$58M

Pipeline generated
Mike Werch
Director, Marketing Operations

FreshBooks increased inbound sales revenue 6X with Piper the AI SDR and the entire Qualified Platform 

Nolan Mikowski
Senior Manager, Demand Generation

$5.3M

Pipeline generated
Sophie Winter
Global Head of Revenue Marketing

Sendoso boosted efficiency with Piper the AI SDR

Austin Sandmeyer
Head of Growth and Customer Marketing

Cin7 achieved 81% meeting conversion with Piper the AI SDR

Sean McCaffrey
Director of Marketing Operations

$58M

Pipeline generated
Mike Werch
Director, Marketing Operations

FreshBooks increased inbound sales revenue 6X with Piper the AI SDR and the entire Qualified Platform 

Nolan Mikowski
Senior Manager, Demand Generation

$5.3M

Pipeline generated
Sophie Winter
Global Head of Revenue Marketing

Sendoso boosted efficiency with Piper the AI SDR

Austin Sandmeyer
Head of Growth and Customer Marketing

Cin7 achieved 81% meeting conversion with Piper the AI SDR

Sean McCaffrey
Director of Marketing Operations

Purpose-built for Salesforce customers

Founded by former Salesforce executives and built by former Salesforce engineers, Qualified is the #1 Pipeline Generation Platform for Salesforce customers. Read on to learn more.

SOC2 CompliantGDPR Certified99.96 UptimeAppExchange Security Certified

Trust is our #1 value

Trust and safety in the Age of AI is our top priority

Nothing is more important than the trust our customers place in us. We’ve implemented a rigorous AI Trust Framework to prioritize responsible and ethical AI use both within our product and as a team.

SOC2 CompliantGDPR Certified99.96 UptimeAppExchange Security Certified
We are vigilant about compliance
We are maniacal about security & data privacy
We are hyper-focused on availability & performance

Work as a team,
win as a team

Qualified is always connected

We’re a team of fast-paced thinkers and big-picture painters. We move with urgency and share the same goal: work as a team, win as a team.  We’re a collaborative crew that delivers A+ work and leaves plenty of room for fun while we do it.

See Open Positions

Meet our leaders

Our leadership team has led the tech industry through its share of revolutions with deep roots in enterprise SaaS. They’re paving the path into the Age of AI.

Kraig Swensrud
CEO
Kraig Swensrud
CEO

Kraig is the founder & CEO at Qualified. Previously, Kraig was the Founder of GetFeedback. Before that, he served as CMO of Salesforce where he was responsible for driving the global corporate and product marketing functions, leading a team that drove Salesforce into hypergrowth.

Sean Whiteley
President
Sean Whiteley
President

Sean runs the Solutions Engineering team at Qualified. Previous to Qualified, he was the CEO of GetFeedback, an online-survey solution and the #1-rated survey application for Salesforce. Before that, Sean was senior vice president and general manager at Salesforce.

Bing Yang
CPO
Bing Yang
CPO

Bing serves as Qualified’s Chief Product Officer. Previous to Qualified, Bing founded GetFeedback alongside Kraig, Sean, and Gopal, and he  spent seven years building product at Salesforce.

Gopal Patel
CTO
Gopal Patel
CTO

Gopal is the Chief Technology Officer at Qualified. Gopal has spent the better part of his career building leading technologies from the ground up. Gopal founded GetFeedback with Kraig, Sean, and Bing after building product at Salesforce.

Maura Rivera
CMO
Maura Rivera
CMO

Maura serves as the Chief Marketing Officer at Qualified, the #1 pipeline generation platform for Salesforce. Prior to Qualified, Maura spent time leading marketing teams at GetFeedback, Campaign Monitor, and Salesforce.

Dan Darcy
CCO
Dan Darcy
CCO

Dan is Qualified’s Chief Customer Officer. Before joining the team, Dan spent 13 years at Salesforce championing customers and product innovation.

Eric Sikola
COO
Eric Sikola
COO

Eric is the Chief Operating Officer at Qualified.  In his 20+ years of experience, Eric has been involved in building, growing, and scaling some of the world’s most reputable brands in the ecosystem.

Robert Zimmermann
CRO
Robert Zimmermann
CRO

Robert joined the Qualified leadership team as Chief Revenue Officer after an 18 year run at Salesforce. Robert was employee #60 at Salesforce… and #60 at Qualified. 

Alison Manuilow
VP of People
Alison Manuilow
VP of People

Alison serves as VP of People at Qualified. She joins leadership after building the Qualified team as head of talent acquisition. Alison has over 20 years of experience scaling teams at startups and enterprise tech companies, including Salesforce and Autodesk.

David Harutian
CFO
David Harutian
CFO

David serves as the Chief Financial Officer at Qualified. Prior to Qualified, Dave spent over 10 years specializing in strategic advisory, including valuation, mergers & acquisitions, and corporate development. He holds an MBA from MIT Sloan School of Management.

Kieran Snaith
VP of Revenue Operations
Kieran Snaith
VP of Revenue Operations

Kieran serves as the VP of Revenue Operations at Qualified. Prior to Qualified, Kieran spent over 10 years in Sales Operations and Business development, leading Sales Operations and Business Development at SurveyMonkey and GetFeedback.

Our motto:
“Whatever it takes”

We’re seriously customer-obsessed

We don’t just say it—we prove it. Our customers are our biggest champions, but we’ll let them tell you all about our world-class service.

150x Increase in Meetings from Day 1!

We implemented in three weeks across two sites, in two languages, and on the first day booked twice as many meetings as we had the entire previous 90 days.

Caroline Wright-Berith
Global Director of Demand Generation

We used to use Intercom and the amount of conversations we're having through our website now versus then is 10X more!

Haley Romstad
Account Executive

The future is Qualified

Qualified allows us to leverage our full techstack to create and deliver high ROI. We realized a 564% growth in chats.

Levi Worts
Web Personalization Manager

More meetings faster - we made our investment back in about a month

The time to close deals that started from a Qualified-initiated conversation is less than half the time of our other efforts. We've recouped our investment after about a month of using this product.

Raj Khera
EVP and CMO

Qualified has been a game changer. We’re seeing higher conversions and true pipeline; we’re huge fans.

Esther Flammer
VP, Demand Gen

150x Increase in Meetings from Day 1!

We implemented in three weeks across two sites, in two languages, and on the first day booked twice as many meetings as we had the entire previous 90 days.

Caroline Wright-Berith
Global Director of Demand Generation

We used to use Intercom and the amount of conversations we're having through our website now versus then is 10X more!

Haley Romstad
Account Executive

The future is Qualified

"Qualified allows us to leverage our full techstack to create and deliver high ROI. We realized a 564% growth in chats."

Levi Worts
Web Personalization Manager

More meetings faster - we made our investment back in about a month

The time to close deals that started from a Qualified-initiated conversation is less than half the time of our other efforts. We've recouped our investment after about a month of using this product.

Raj Khera
EVP and CMO

Qualified has been a game changer. We’re seeing higher conversions and true pipeline; we’re huge fans.

Esther Flammer
VP, Demand Gen

Paid for itself in the first week!

Paid for itself in the first week! Within a week of go-live, it delivered an opportunity to pay for an entire year worth of Qualified. Needless to say, the ROI is fantastic!

Nick Nieset
VP, Sales Enablement & Growth

The BEST chat program EVER!!!!

In 6 months we have a calculated ROI of 2.6 x Return on sourced leads. I believe we will double this within the next 6 months. THIS IS BY FAR THE BEST CHAT SOFTWARE ON THE PLANET!!!”

Matt Bullock
CEO & Founder

We have seen a 493% return on investment since implementing Qualified just six months ago, which is incredible.

Clare Corriveau
Director, Demand Generation

Qualified is a must have in your tech stack

Qualified is a critical tool to generating web conversions. The ability to design personalized experiences, integrate with other tools, run tests, and measure revenue/pipeline influence leads to real conversions and real ROI in a short period of time.

Arianna Young
Lifecycle Marketing Manager

FINALLY got chat for our SDR's and Qualified was worth the wait!

We are increasing the conversion rates to opportunities and closed won business. We are now generating over $1M a month in pipeline via our chat channels.

Alex Robinson
Sales Strategy & Execution Partner

Paid for itself in the first week!

Paid for itself in the first week! Within a week of go-live, it delivered an opportunity to pay for an entire year worth of Qualified. Needless to say, the ROI is fantastic!

Nick Nieset
VP, Sales Enablement & Growth

The BEST chat program EVER!!!!

In 6 months we have a calculated ROI of 2.6 x Return on sourced leads. I believe we will double this within the next 6 months. THIS IS BY FAR THE BEST CHAT SOFTWARE ON THE PLANET!!!”

Matt Bullock
CEO & Founder

We have seen a 493% return on investment since implementing Qualified just six months ago, which is incredible.”

Clare Corriveau
Director, Demand Generation

Qualified is a must have in your tech stack

Qualified is a critical tool to generating web conversions. The ability to design personalized experiences, integrate with other tools, run tests, and measure revenue/pipeline influence leads to real conversions and real ROI in a short period of time.

Arianna Young
Lifecycle Marketing Manager

FINALLY got chat for our SDR's and Qualified was worth the wait!

We are increasing the conversion rates to opportunities and closed won business. We are now generating over $1M a month in pipeline via our chat channels.

Alex Robinson
Sales Strategy & Execution Partner

Get to know us  better

Interested in learning more? See the team in action at events, webinars, in the press, and with our customers.

Qualified+

Learn from industry leaders with podcast episodes, guides, webinars, and so much more.

Explore Qualified+

Customers

Salesforce customers around the world choose Qualified to generate more pipeline and accelerate deals.

Read more stories

Press and media

Check out announcements, press releases, product launches, and all the buzz on Qualified.

Read what's new

The best way to see what we’re up to?  Chat with our favorite teammate, Piper the AI SDR.