Today, Qualified announces Qualified Meetings, a new meeting scheduling and routing solution and a core tenet of the Pipeline Cloud. Designed to help B2B revenue teams increase pipeline and accelerate the sales process, Qualified Meetings instantly books meetings with qualified buyers right on the corporate website. In a few clicks, buyers can schedule a future meeting with sales and sales reps automatically receive appointments with accounts that fit their ideal customer profiles.
Powered by the Qualified Xforce Platform, Qualified Meetings offers brand new innovations, including Meetings for Smart Forms, Meetings for Smart Buttons, Meetings for Conversations, Meeting Routing, and Meeting Types.
SAN FRANCISCO, December 7, 2022 — Qualified, the pipeline generation platform for revenue teams that use Salesforce, today announced the launch of Qualified Meetings. A new addition to the Pipeline Cloud, Qualified Meetings is a meeting scheduling and routing solution that generates more meetings from the corporate website by giving qualified buyers a direct path to sales. This solution is designed to maximize pipeline and accelerate sales cycles for modern revenue leaders.
Marketing teams are focused on driving qualified traffic to the website, but struggle to convert that traffic into pipeline. Historically, we’ve relied on forms but conversion rates are at an all-time low at <2% (down from 10% in 2010). Qualified buyers don’t have time to wait 42 hours for a sales rep to respond to a meeting request, and sales reps don’t want to spend countless hours on follow up just to be ghosted 38% of the time. When a qualified buyer is on the corporate website ready to meet with sales, they should have the option to book a meeting right away rather than submitting a form and sitting in a sales queue awaiting a calendar invite. Not only does this give them more control over the buying process, it gives sales teams immediate pipeline with high-intent buyers.
“In today’s climate, pipeline generation is every CMO’s number one priority. Revenue leaders are craving tools to help them maximize efficiencies and pipeline; and it all starts with the corporate website,” says Kraig Swensrud, Founder and CEO of Qualified. “Qualified Meetings empowers companies to book more meetings with their best buyers instantly on the website, and generate more pipeline than ever before. Qualified Meetings, used in concert with the entire Pipeline Cloud, encapsulates the future of pipeline generation.”
Qualified customers like Alphasense, Revenue.io, and Thoughtspot have already seen significant results with Qualified Meetings, including a massive uptick in pipeline generation.
“Qualified Meetings is an absolute game-changer for pipeline generation,” says Tim Ozmina, Senior Manager, Demand Generation at AlphaSense. "It gives our buyers a direct line to sales without the hassle of lengthy scheduling cycles. Meetings automatically get added to our sales rep’s calendars, filling their days with calls they want to have while generating more pipeline.”
Qualified Meetings accelerates the pipeline generation flywheel with brand new features designed to help revenue teams increase website conversions by 2x.
MEETING SCHEDULER: Turn every conversion point across your website into immediate pipeline. Buyers who meet unique qualification criteria have direct access to sales rep calendars and can instantly select a meeting date and time based on their personal schedule. Meanwhile, unqualified buyers are added to a sales queue for further consideration. Engagement channels include:
MEETING QUALIFICATION: Safeguard sales reps’ time by only booking meetings with their most worthwhile buyers. Powered by the Qualified Xforce Platform, Qualified connects the corporate website to Salesforce revealing exactly who is on the site at any given moment. Qualified then identifies which visitors are qualified based on predetermined buying criteria and offers completely bespoke scheduling experiences for each buyer using intricate Salesforce-driven routing rules and advanced branching logic.
MEETING ROUTING: Get the right attendees to meet at the most optimal time. With intelligent routing, Qualified determines the proper participants for each meeting based on unique Salesforce data — like Account Owner, Sales Rep, or Solutions Engineer. Qualified Meetings uses this logic to examine all attendee calendars and presents only the most relevant scheduling options to each individual buyer. This guarantees the right people are in the room and makes best use of their time.
MEETING TYPES: Configure Qualified Meetings to ensure buyers meet with sales teams in the right context. Meeting Types are used to define the type of meeting to be scheduled, like a 30-minute discovery call or a one-hour product demo. Setting this context at the time the meeting is scheduled increases attendance rates and meeting productivity.
QUALIFIED MEETINGS FOR SALESFORCE: Harness unique Salesforce Sales Cloud data — like Account owner, segment, region, industry, or employee size — to know when qualified buyers are on the site then give them direct access to their dedicated sales team. Data, like Total Meetings Booked or Meetings Booked by Sales Rep, can then be visualized in Salesforce Reports and Dashboards to help revenue leaders understand how Qualified Meetings influences pipeline.
Qualified Meetings is the latest addition to the Pipeline Cloud, a full-suite of pipeline generation capabilities that includes Qualified Conversations, Qualified Buyer Intent Signals, Qualified for Outbound, and Qualified for Advertising. This new addition enhances the Pipeline Cloud, helping B2B revenue teams drive sales and marketing motions that generate more pipeline from the corporate website.
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified is ranked #1 on the Salesforce AppExchange and is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.
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