Today, Qualified announces the Qualified Smart Website. Powered by the Pipeline Cloud, the Smart Website dynamically transforms every conversion point on a corporate website, helping B2B revenue teams convert more website visitors into pipeline.
San Francisco, March 8th, 2023 - Qualified, the pipeline generation platform for revenue teams that use Salesforce, today announced the launch of the Qualified Smart Website. The foundation to the Pipeline Cloud, the Qualified Smart Website activates every piece of data a company knows about its visitors to customize the website experience and optimize it for conversion. This solution is designed to maximize pipeline and accelerate sales cycles for modern revenue leaders.
For B2B marketers, the corporate website is the most important channel for pipeline generation; but to date, it’s been static marketing real estate that’s littered with one-size-fits all call-to-action (CTA) buttons, forms, and chatbots that are served up to every visitor––both qualified and unqualified. The problem is that marketers have no idea who is on their website at any given moment or what they’re doing, and they cannot customize the website experience for their VIPs. They aren’t personalizing the buying experience, and it’s causing website conversions to decline across all industries.
In fact, conversion rates are at an all-time low at 2%, down from 10% in 2010.
“Today’s buyers want fast, personalized experiences, not getting stuck in a sales queue and wasting time with back-and-forth emails,” says Kraig Swensrud, Founder and CEO of Qualified. “By connecting your corporate website with Salesforce and the rest of your tech stack, The Qualified Smart Website activates a gold mine of data to make your website smart and deliver dynamic website experiences to each visitor based on who they are and where they are in the buying journey. Everything on the website–every call-to-action button, every form, every conversational experience–can now dynamically update the instant a visitor arrives to maximize conversions.”
The Qualified Smart Website accelerates pipeline generation with these features:
Smart Website Builder: The Smart Website Builder is the command center for The Qualified Smart Website. Visualize your website interface in real time, then use point-and-click tools to design bespoke website experiences for each unique visitor.
Smart Buttons and Links: Customize every website call-to-action button and link based on who the visitor is and where they are in the buying journey. When visitors meet your qualification criteria, give them a direct path to book a meeting with your sales team instead of a generic form.
Smart Forms: Use your web forms to automatically qualify inbound leads. When a website visitor submits a Smart Form and they’re deemed qualified, fast track them to sales for a real-time conversation. If no reps are available, present them with meeting scheduling options.
Smart Messenger: Smart Messenger utilizes Salesforce data, visitor cookies from marketing automation, buying intent from ABM platforms, and more to welcome website visitors with a custom chatbot. When it is time for a live conversation, Smart Messenger routes to the right rep for live chat, voice, and video, without ever leaving the site.
The Qualified Smart Website, the next major innovation of the Pipeline Cloud
The Qualified Smart Website is the latest innovation of the Pipeline Cloud, a full-suite of pipeline generation capabilities that includes Qualified Conversations, Qualified Meetings, Qualified Signals, Qualified for Outbound, and Qualified for Advertising. This new addition enhances the Pipeline Cloud, helping B2B revenue teams drive sales and marketing motions that generate more pipeline from the corporate website.
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified is ranked #1 on the Salesforce AppExchange and is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.
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