Piper the AI SDR now works seamlessly across the website and email to intelligently convert inbound pipeline. AI Email enables Piper the AI SDR to follow up with and nurture inbound leads with timely, intelligent, contextual emails; this innovation ushers in a faster, smarter way to generate inbound pipeline in the age of AI.
SAN FRANCISCO, September 10, 2024—Qualified, the PipelineAI platform for B2B companies, today unveiled AI Email, a new innovation that automates the end-to-end inbound pipeline motion. Piper the AI SDR is an AI worker who autonomously engages and converts inbound website traffic into pipeline. AI Email is a revolutionary new technology that broadens Piper’s capabilities as an AI SDR and enables her to operate across channels, from email to the website. Now she can follow up with and nurture inbound leads with timely, contextual emails that are automatically generated at optimal touchpoints in the buyer journey. This removes the need for human intervention, relieves friction in the sales process, and helps B2B revenue teams operate at infinite scale.
The Traditional Inbound Pipeline Generation Process Is Complicated, Time-Consuming, and Does Not Scale
The traditional inbound pipeline generation process is broken. It anchors on outdated technology that involve lengthy forms, rigid rules, and complex routing that require ongoing, manual maintenance. Furthermore, Sales Development Reps (SDRs) are expected to manage the relationship of each individual inbound lead within an enormous sales queue.
For years, this over-complicated, multi-step process has relied on human capacity; but it’s not scalable. It’s laborious and time consuming, which results in missed pipeline. Studies show if you don't respond to a lead within five minutes of expressing interest you are 20X less likely to close that deal. And the reality is no matter how good an SDR may be, they have to take lunch, they have to get sleep, and it's impossible to personalize every touchpoint with each new lead. AI Email is designed to automate this entire process so revenue teams can focus their attention on other high-value activities.
“We are in the middle of a truly transformative moment in tech and the tsunami of AI innovation has completely changed the game for marketers,” says Kraig Swensrud, Founder and CEO of Qualified. “At Qualified, we know pipeline is the #1 priority for CMOs. In April, we announced Piper the AI SDR who can convert website traffic into pipeline around the clock. This was mission critical for our customers, but it doesn’t stop there. Piper must be a fully autonomous AI SDR who can also follow up with and nurture inbound leads. With AI Email, Piper can convert inbound pipeline across all channels, just like a human SDR. This is truly groundbreaking technology and I couldn’t be more excited.”
Qualified AI Email Is Purpose-Built to Scale Inbound Pipeline
Piper the AI SDR can autonomously engage and convert inbound buyers on the B2B website, 24x7. To date, Piper has operated within the website messenger. She can have meaningful conversations, surface marketing offers, schedule meetings, and serve as a copilot to sales reps during live chat. Now, Piper can extend beyond the messenger to deliver a multi-channel conversion experience.
With AI Email, Piper will send timely, contextual emails that are automatically generated at optimal touchpoints in the buyer journey. SDRs no longer need to manually follow up with and nurture each buyer in their sales queue because Piper will do it for them instantly. AI Email is powerful, dynamic, and versatile; example use cases include:
New PipelineAI Platform Innovations Power AI Email
To do all this requires remarkable technology. With the Qualified PipelineAI Platform, Piper understands everything about your buyers and your business. This platform underpins all the features that power AI Email.
QUALIFIED LEAD 360 & ACCOUNT 360: Consolidate all your invaluable lead and account data into a single source of truth. When a lead is captured on the website, Qualified will use all known data across go-to-market systems to automatically enrich the lead with account details, website activity, buying intent, and conversion points. This is then organized into a unified lead list that can be dynamically sorted and filtered. Lead data is also rolled up under each account to provide a holistic picture of all account activity. Previously, this disparate data would be migrated to a MAP for human follow-up; but in the age of AI and Piper, this is no longer necessary.
AI EMAIL CAMPAIGN BUILDER: Select parameters and lay the foundation for each email campaign, like Demo Request Follow-up, Event Follow-up, or Content Nurture. Criteria includes campaign trigger, campaign duration, meeting booking goals, persistence levels, and exit criteria. Then, coach Piper with prompts, context, and tone to help her understand how to execute each email. This feature means you can forgo complex workflows, hardcoded rules, and predetermined send times; that’s email that was built for yesterday.
AI EMAIL SEQUENCE SIMULATOR: Test Piper’s email capabilities based on different scenarios. Piper will send bespoke emails using information about your business, buyers, and goals. Whether it’s one email or a series of emails, Piper determines both the content and timing based on buyer engagement. No two emails are the same. Generic, pre-canned email templates are no longer necessary as Piper will automatically generate personalized emails for each unique lead. This provides a preview into Piper’s skills and fosters trust in her email abilities.
Many of the world’s leading brands have already hired Piper onto their teams; including Weave, Demandbase, Gamma, FreshBooks, Brex, Greenhouse, Lattice, and Plaid. Within just a few short months, they've seen significant results in pipeline impact, efficiency, and cost savings in the form of SDR headcount. Now, these same customers will have a fully autonomous inbound AI SDR who can follow up with and nurture all inbound leads.
“AI Email is huge. Our SDRs can offload a ton of menial work to Piper, like qualification, follow up, and nurture. Piper uses email to move buyers through the funnel so our SDRs can have really productive engagements when buyers are ready to connect. It's a much better use of everyone’s time. This is the innovation we’ve been waiting for.” Scott Holden, CMO, Brex
AI Email is currently open to select customers under an exclusive pilot program and will be generally available to all Qualified customers in Winter 2024.
About Qualified
Qualified is the PipelineAI platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 1000+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. Visit qualified.com to learn more.
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