Piper the AI SDR is the only AI SDR agent who can operate across both the B2B website and email. With Piper 2025 comes the release of 12 new groundbreaking innovations designed to help Piper deliver on the promise of the New AI Marketing Funnel and autonomously scale inbound pipeline generation for B2B businesses.
SAN FRANCISCO, January 22, 2025—Qualified, the PipelineAI platform for B2B companies, today unveiled Piper 2025: the world’s most advanced AI SDR. This announcement features groundbreaking product innovations that make Piper the AI SDR stronger, smarter, and more capable. Now she can shoulder even more work for B2B sales and marketing teams to streamline workflows, eliminate inefficiencies, and autonomously scale inbound pipeline generation without human intervention. Piper 2025 is the next frontier for inbound AI SDR Agents.
The traditional marketing funnel relies on human capacity resulting in missed pipeline
Everything marketers do and every dollar spent is designed to drive traffic to the B2B website. When interested buyers are ready to move forward, they submit a web form and move on. What happens with all these invaluable leads that marketers work so hard to acquire?
Those leads get added to a lead queue for an inbound Sales Development Rep (SDR) to work. The SDR team is the conduit between marketing and sales and their #1 goal is to convert inbound leads into pipeline for the sales team. This is the Traditional Marketing Funnel and it’s the same model we’ve followed for over 20 years.
Once the lead gets routed to an inbound SDR, the model starts to break down. SDRs are expected to manage the relationship of each individual inbound lead within an enormous sales queue, which is both laborious and time sensitive. No matter how good an SDR may be, there are still critical challenges with this model.
The problem is that even though the Traditional Marketing Funnel works in theory, it relies on human capacity. It’s inefficient, it can’t scale, and it’s too manual. This leaves a significant amount of pipeline on the table. For smaller companies, it could be more than $5M per quarter and for larger companies, it could be upwards of $50M per quarter. But in the age of AI, it doesn’t have to be this way.
With AI, we can put inbound pipeline generation on autopilot
The New AI Marketing Funnel introduces the AI SDR to automate this entire process. With this new model, an AI SDR becomes the conduit between marketing and sales to capture, qualify, and convert inbound pipeline around the clock and at scale. An AI SDR gives marketers more control and visibility into how their hard-earned leads are being worked while sales teams have deeper trust that the leads they receive are worth their time. Moreover, an AI SDR works all inbound leads, not just some, to ensure no pipeline is missed.
Piper the AI SDR is paving the way for the New AI Marketing Funnel. She made her debut in April 2024 and has transformed inbound pipeline generation for 300+ Qualified customers, including Greenhouse, Crunchbase, Plaid, Suse, and Demandbase. The results have been substantial: $200M in generated pipeline, 9,000+ meetings booked, and $6.8M in cost savings. Her innovation is unmatched with 60+ feature releases over the last year, including Piper Email. Listed in G2’s Top 10 AI Products, she is #1 AI SDR available today.
“The promise of Piper is super exciting because she can convert all our inbound leads around the clock and she gives us a truly scalable option for pipeline generation. Within the first 40 days, Piper increased both our monthly booked meetings and piped opportunities 2X, resulting in $220K in pipeline. I’ve never seen anything like it,” said Jason Dent, Sr. Director of Demand Gen at Litmus.
Piper is so successful because she puts inbound pipeline generation on autopilot. She responds to every single inbound lead in real time—either on the website or over email, she personalizes every touchpoint, she qualifies buyers based on unique buying criteria, and she multitasks to work every single lead simultaneously. Plus, Piper will never leave your team and she just gets better over time.
In 2025, Piper the AI SDR becomes stronger, smarter, and more capable
While 2024 was an incredible year for Piper, 2025 introduces new innovations to bolster her capabilities. Piper is the only inbound AI SDR that can work across the website and email, and these additional enhancements continue to remove friction and reduce human intervention even further.
Piper Segmentation: Guide Piper on how to engage with each unique buyer segment. Piper has full visibility into website traffic and can categorize all visitors into unique segments, like target accounts, industry, or open Opportunities. She can then be told why each segment is valuable to the business, which helps her prioritize visitors and informs how she should tailor her approach with each unique buyer based on their assigned segment. This feature will be generally available in April 2025.
Piper Offers Library: Serve personalized marketing offers to drive more conversions. Marketers generate tons of content to drive business demand, like events, guides, and case studies. With the Piper Offers Library, all this content can be housed in a central repository to help Piper generate more pipeline. Not only does this content inform Piper about your business, she can also reference the entire library to surface relevant marketing content across the website, chat, and email. This ensures all that valuable marketing content is discovered by the right buyer to drive them toward conversion. This feature will be available February 2025.
Piper Lead & Account 360: Consolidate important lead and account data into a single source of truth. Once Piper captures a lead, she can build a holistic profile using known data across go-to-market systems, like name, company, role, segment, website activity, and buying intent. She can also roll up all lead data under the account level to see the larger picture for each account. With these rich insights about each individual lead and their account, Piper can take meaningful action. This feature will be generally available in April 2025.
Piper Lead Spotlight: Summarize your most valuable lead insights with a quick snapshot. Having a robust profile for each lead is enlightening, but making sense of it all can be a challenge. Piper will parse through all available lead data and surface a succinct summary in a quick snapshot. This helps both Piper and sales teams make quick decisions about how to engage each lead based on their unique buying journey. This feature will be generally available in April 2025.
Piper Advanced Goals: Keep Piper focused on achieving desired business outcomes. Piper can strategically steer her interactions with buyers to achieve specific business outcomes. With advanced goals, Piper has a refined understanding of context and can treat each buyer differently. For example, she can determine which meeting type should be offered for each unique buyer rather than offering the same meeting type to everyone. Or she can offer a meeting to a buyer from a Target Account while a buyer with an open Opportunity is passed to their assigned account owner for a real-time conversation. This offers more flexibility for Qualified customers and a more personalized experience for buyers. This feature will be generally available February 2025.
Piper Conversations Multi-Language: Serve buyers in their native language around the clock. International businesses or businesses with a diverse customer base need to assist buyers 24x7, but relying on a large multilingual human team spread across time zones is a challenge. Piper can now operate in 17 different languages during live chat to serve all buyers at all times of day. Not only can she answer questions in a preferred language, she can also use language to determine how to route visitors and recommend suitable content. This feature is generally available now.
Piper Profiles: Expand the power of Piper with multiple AI SDR personas. Customers with various websites, divisions, or business needs may require different AI SDR personas with different knowledge and goals. For example, a parent company may need different profiles to serve each of their unique subsidiaries. This feature gives customers the option to create multiple AI SDR personas within a single Qualified instance, which simplifies admin setup and consolidates reporting data. This feature is generally available now.
Piper Lead Capture: Enrich inbound leads with data across all your go to market systems. Traditional web forms are often multi-step, multi-field forms that rely on a rigid workflow builder. It’s an arduous process that results in buyer abandonment and low conversion rates. With Piper Lead Capture, Piper can convert buyers with a single field form. She just needs an email address then will enrich, qualify, and route the lead instantly. This simplifies lead capture significantly, boosting conversions and saving marketers time. This feature will be generally available in April 2025.
Piper Email: Intelligently follow up with and nurture inbound leads in the inbox. Email is a crucial channel to connect with inbound leads who are ready to learn more, but it's impossible to send a personalized and timely email response to every interested buyer. With this new capability, Piper extends beyond the website to write and send bespoke email responses to every qualified lead with zero downtime. Piper Email will be generally available February 1, 2025 with three key use cases: Contact Sales Follow Up, Demo Request Follow Up, and Event Follow Up.
Piper Scheduling Assistant: Schedule meetings through the inbox with one universal link. Piper is always working toward her goal of conversion, which means booking meetings with qualified buyers across both the website and email. With this feature, Piper can instantly schedule meetings through her email sequences using one universal link, rather than finding a unique link for each sales rep’s calendar. All routing and logic happen on the backend, which means you never have to worry about the wrong link being sent and meetings will always be booked with the right sales rep. This feature will be available February 2025.
Piper Workflows: Track notable events to keep revenue teams aligned. Piper is a master at multitasking, having countless interactions across both the website and email. But with so many interactions happening at any given moment, it’s important to keep track of notable events. Now you can configure Piper to trigger workflows in different systems. For instance, she can change a lead status in Salesforce, add someone to a campaign, or send notifications across email and Slack. This keeps revenue teams aligned so they never miss a beat. This feature is generally available now.
Piper Custom LLMs: Connect your Large Language Model (LLM) to Qualified for total control. Enterprise businesses have strict requirements in terms of AI and security. They may require unrestricted access to their LLMs so they can fine tune the model as needed or have total control over their data. This new feature gives enterprise businesses the flexibility to connect their own LLMs to Qualified, which grants them total control over their AI outputs. This feature is generally available now for the Qualified PipelineAI Enterprise plan.
Piper the AI SDR is transforming the Traditional Marketing Funnel so that B2B companies can realize the full potential of their inbound efforts. In 2025, Piper’s enhanced capabilities will make her stronger, smarter, and more capable so she can deliver on the promise of the New AI Marketing Funnel and autonomously scale inbound pipeline generation.
About Qualified
Qualified is the PipelineAI platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with Piper the AI SDR for thousands of customers like Crunchbase, Demandbase, Greenhouse, Plaid, and Suse. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 1000+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. Visit qualified.com to learn more.