With Piper for Marketo, marketers no longer need to rely on the traditional and inefficient process of having human sales development rep (SDRs) to work inbound leads. Now they can harness the power of Agentic Marketing and leverage Piper the AI SDR agent to engage and convert leads autonomously and at scale.
Hundreds of joint Marketo and Qualified customers, including Brex, Box, Clari, Plaid, and SUSE, will now be able to leverage the power of an SDR agent to autonomously drive pipeline and maximize their marketing automation investment.
LAS VEGAS –March 18, 2025– Today, at the annual Adobe Summit digital experience event, Qualified unveiled Piper for Marketo: the AI SDR Agent for Adobe Marketo Engage customers. With this new innovation, Marketo Engage customers can harness the power of agentic marketing and leverage an AI SDR agent to autonomously convert their hard-earned leads, growing pipeline and efficiency.
For B2B marketers, Marketo Engage is the trusted Marketing Automation Platform and the foundation of their digital marketing strategy. B2B marketers leverage Marketo Engage to orchestrate omni-channel marketing campaigns, nurture existing leads, and generate new leads. Historically, marketers would rely on human sales development reps (SDRs) to work qualified leads, but this process was costly, slow, inefficient, prone to errors, and ultimately not scalable.inefficient. Now, with Piper for Marketo, marketers can hire Piper the AI SDR as an always-on SDR agent to convert leads at scale.
B2B Marketers’ Reliance on Human SDRs Leaves Pipeline on the Table
With the traditional marketing funnel, marketers would orchestrate sophisticated campaigns designed to generate leads, and the high-intent leads would be passed over to sales development reps (SDRs) to work. This traditional funnel depended on human SDRs to convert leads, but the model was fraught with issues; among the biggest were cost and capacity.
The more leads you generate with your marketing campaigns, the more SDRs you need. The average salary of an SDR is $76K, and when additional costs like benefits, perks, and taxes are folded in, it’s north of $100k. which adds up significantly as an SDR team expands. Because SDR headcount is limited, SDRs can only work so many leads, cherry-picking the highest-intent leads. The remainder of marketing-generated leads remain untouched by SDRs; in fact, 73% of inbound leads do not receive a response from SDR teams at all.
Because of these SDR limitations, it is impossible for human SDRs to service each marketing-generated lead in a fast and meaningful way. This model is manual, inefficient, and can’t scale. With this traditional funnel and reliance on human SDRs, marketers lose the ability to convert their hard-earned leads into pipeline, despite all the upfront work.
Piper the AI SDR Works Every Qualified Lead Autonomously and at Scale
With Piper for Marketo, marketers no longer need to rely on human SDRs to engage their leads; Piper the AI SDR can do it for them. Piper the AI SDR serves as a marketing agent that instantly and intelligently converts Marketo leads across a marketer’s most important channels: the website and the email inbox.
Piper understands each business’s Marketo Engage data, from lead and account-level data to campaign engagement activity, and can leverage this information to deliver personalized experiences at scale. She can autonomously surface relevant offers, answer questions, schedule meetings, and do email follow-ups, operating like your best human SDR at a massive scale.
“Adobe’s Marketo Engage is the backbone of the most sophisticated B2B marketing organizations,” says Kraig Swensrud, Founder and CEO of Qualified. “Now, with Piper the AI SDR, Marketo Engage customers autonomously convert leads at scale with an AI SDR agent. Combining these two platforms together unlocks massive efficiency, pipeline, and value for CMOs everywhere.”
Hundreds of leading companies—including Brex, Box, Clari, Plaid, SUSE, Demandbase, Greenhouse Software, Crunchbase, SmartRecruiters, Matterport, Litmus, and LogicMonitor—are already leveraging Piper for Marketo Engage to supercharge their pipeline and accelerate revenue growth:
“Piper the AI SDR gives me maximum lead coverage” said Kristina Finseth, Sr. Growth Marketing Manager at Greenhouse.
“Piper the AI SDR can work every lead, every time. It’s incredible!” said Levi Worts, AI Marketing Strategist at SUSE.
“An AI SDR agent for Marketo… this is my dream tech stack!” said Hannah Jordan, Director of Digital Marketing, Demandbase
Piper the AI SDR Converts Buyers Across Channels, At Scale
Piper the AI SDR works across key use cases, serving as the perfect payoff to Marketo Engage:
Piper the AI SDR for Marketo Engage is Generally Available Today
Piper for Marketo is generally available today for all customers on Qualified’s PipelineAI plans.
About Qualified
Qualified is the Agentic Marketing Platform with the world’s leading SDR agent, Piper the AI SDR. Marketing teams trust Piper to autonomously drive inbound pipeline at scale, delivering real-time engagement and conversion. Trusted by top brands such as Asana, Box, Brex, Clari, GE Healthcare, Grubhub, Lattice, Outreach, and more, Qualified is redefining how companies generate pipeline in the age of AI. With over 1,500 five-star reviews on G2 and the Salesforce AppExchange, Qualified is the go-to solution for B2B companies looking to maximize efficiency and pipeline generation. For more information, visit qualified.com or contact [email protected].
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