Wednesday, December 11th, 10am - 1pm PT | Virtual Event
AI changed the B2B marketing game and what worked in 2024 won't work in 2025. Join the best B2B marketers in the business and learn how to craft a winning strategy in this entirely new era.
By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
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Meet the pipeline powerhouses
We're gathering some brilliant marketing minds to share their thoughts, playbooks, and strategies on all things marketing planning in the Age of AI.
Get frameworks for every part of your 2025 plan
It’s time to stop stressing about your marketing strategy. From forecasting pipeline targets to playbooks for optimizing your current marketing programs, get everything you need to build a 2025 marketing engine that is optimized for pipeline generation in the age of AI.
Pipeline forecasting and executive sign off
The start of a successful marketing strategy is alignment on your targets. See how to forecast accurate pipeline targets that align with revenue goals, as well as how to build an effective strategy presentation that guarantees CEO approval.
Optimizing your marketing programs
From ABM to Marketing Operations, download the templates and guides you will need to evaluate current programs and learn which areas within your marketing strategy will need to adapt to the rapidly changing AI landscape.
Tracking success and cross-functional alignment
Download the only blueprint you need to easily report on marketing and pipeline performance across the organization and ensure marketing and sales alignment.
Get inside the heads of leaders in pipeline generation
Last year, we were joined by companies like Gong, Clari, and Salesforce to get inside the minds of the leaders shaping the pipe gen strategies of the future. Take a look at some of our biggest learnings with our CMO, Maura Rivera, and VP of Demand Gen, Sarah McConnell.
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Expert advice for your pipeline problems
From tactical guides on pipeline modeling to candid conversations with CMOs, learn how to close your pipeline gaps and set your business up for success in 2024.
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CMOs sound off on the pipeline problem
Hear what’s top of mind for today’s top CMOs as they discuss the specific challenges facing modern marketers. Learn how they’re closing pipeline gaps with fresh strategies and AI-fueled tech stacks, all with fewer resources (and higher pipeline targets!) than ever before.
Practical blueprints and strategies
Join marketing leaders for tangible takeaways and guides on the topics that keep you up at night like generating more predictable pipeline, running weekly cross-functional alignment syncs, and what marketers need to prepare for in a cookie-less future.
All in on cross-functional alignment
All of this talking means nothing if you don’t have a solid strategy for aligning your teams and putting playbooks into action. Join some of the top voices in Demand Gen as they discuss the good, the bad, and the ugly of trying to get everyone marching in the same direction.
Explore the agenda
We like to keep things fast-paced at Pipeline Summit, so you’ll find our agenda packed with thought leadership panels, quick-hit best practice sessions, and cross-functional alignment topics that help us all strengthen our revenue game.
Align: Guarantee Your CEOs Approval
Learn from two executive leaders how to concisely present your marketing strategy in a way that always gets your vision green-lit. You'll get a deck template to make this an easy, organized, and repeatable process quarter over quarter, year over year.
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Forecast: Set the Right Annual Targets
Start your year with confidence in your pipeline modeling with Nani Shaffer's guide to waterfall modeling. Download the easy-to-use template to plug in your goals and historic data and know exactly where you need to be to hit your pipeline goals.
Identify: Buyer Behavior in 2025
The Age of AI has changed buyer expectations and behavior, and ensuring you understand how your prospects make vendor decisions is key to success in the new year. Download the 6sense 2024 Buyer Report and dive deep with their team.
Operationalize: The New AI Marketing Funnel
The MQL model we all know and love doesn't hold up in the Age of AI. Now, with automated SDRs and tools running inbound and outbound pipeline motions, we need to update our mindsets and adopt a new marketing funnel. Download The New B2B Marketing Funnel to identify what areas in your operations need future-proofing for the new era of B2B marketing.
Strategize: How to Drive Autonomous Pipeline
Automating your pipeline generation is the way of the future. Join our team and learn how to drive pipeline 24x7, 365 with AI tools like AI SDRs and download the Autonomous Pipeline Playbook.
Execute: Direct Mail Framework
See how all of this planning comes together when it comes time to execute a direct mail campaign. Download your own Direct Mail Framework to make reaching your buyers with personal, memorable experiences part of your motion this year.
Report: Build A Weekly Pipeline Council
All the planning in the world doesn't matter if you aren't keeping your team aligned on how you're tracking against your targets. We will walk through our Pipeline Council template and guide, and you can download your own easy-to-use reporting framework to keep your entire GTM org marching in the same directions.
Meet Qualified
Qualified is designed to help marketers generate more pipeline, more efficiently. With a unified pipeline generation platform and Piper the AI SDR, Qualified unlocks a whole new way to convert inbound buyers.
Wednesday, December 11th, 10am - 1pm PT | Virtual Event
By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
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