Wednesday, December 11th, 10am - 1pm PT | Virtual Event
Join the best B2B marketers in the business and learn where to focus your team’s energy in 2025. You’ll walk away with the blueprints and playbooks you need to hit your pipeline targets in the coming year.
By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Get frameworks for every part of your 2025 plan
It’s time to stop stressing about your marketing strategy. From forecasting pipeline targets to playbooks for optimizing your current marketing programs, get everything you need to build a 2025 marketing engine that is optimized for pipeline generation in the age of AI.
Pipeline forecasting and executive sign off
The start of a successful marketing strategy is alignment on your targets. See how to forecast accurate pipeline targets that align with revenue goals, as well as how to build an effective strategy presentation that guarantees CEO approval.
Optimizing your marketing programs
From ABM to Marketing Operations, download the templates and guides you will need to evaluate current programs and learn which areas within your marketing strategy will need to adapt to the rapidly changing AI landscape.
Tracking success and cross-functional alignment
Download the only blueprint you need to easily report on marketing and pipeline performance across the organization and ensure marketing and sales alignment.
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Meet the pipeline powerhouses
We're gathering some brilliant marketing minds to share their thoughts, playbooks, and strategies on all things pipeline generation.
Get inside the heads of leaders in pipeline generation
Last year, we were joined by companies like Gong, Clari, and Salesforce to get inside the minds of the leaders shaping the pipe gen strategies of the future. Take a look at some of our biggest learnings with our CMO, Maura Rivera, and VP of Demand Gen, Sarah McConnell.
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Expert advice for your pipeline problems
From tactical guides on pipeline modeling to candid conversations with CMOs, learn how to close your pipeline gaps and set your business up for success in 2024.
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CMOs sound off on the pipeline problem
Hear what’s top of mind for today’s top CMOs as they discuss the specific challenges facing modern marketers. Learn how they’re closing pipeline gaps with fresh strategies and AI-fueled tech stacks, all with fewer resources (and higher pipeline targets!) than ever before.
Practical blueprints and strategies
Join marketing leaders for tangible takeaways and guides on the topics that keep you up at night like generating more predictable pipeline, running weekly cross-functional alignment syncs, and what marketers need to prepare for in a cookie-less future.
All in on cross-functional alignment
All of this talking means nothing if you don’t have a solid strategy for aligning your teams and putting playbooks into action. Join some of the top voices in Demand Gen as they discuss the good, the bad, and the ugly of trying to get everyone marching in the same direction.
Explore the agenda
We like to keep things fast-paced at Pipeline Summit, so you’ll find our agenda packed with thought leadership panels, quick-hit best practice sessions, and cross-functional alignment topics that help us all strengthen our revenue game.
The State of Pipeline Generation, Spring '24
No B2B marketer is immune to the pipeline problem–you're either missing your pipeline targets or you hit them and you're rewarded with bigger goals. Hear how Salesforce thinks about modern pipeline generation and how to close those gaps in the Age of AI.
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CMO Roundtable: The Pipeline Problem
CMOs are staring down a lot of challenges this year. Budgets are tighter than ever, but pipe targets keep increasing. Hear how these CMOs are thinking about increasing both their quality and quantity of pipe in 2024.
The Future of B2B Marketing
The old way of B2B marketing is dead. Join two of the minds that helped write the original playbook for B2B marketers and hear why their mindsets have shifted, what lies ahead, and how the role of the CMO has shifted rapidly in the last few years.
The Pipeline Council Blueprint
Marketing and sales alignment is a tale as old as time and modern revenue leaders know the value of buidling a scalable, reliable structure for keeping everyone on the same page. Learn how to build a Pipeline Council from the ground up and walk away with a downloadable blueprint to take back to your revenue teams.
Waterfall Wisdom: Guide to More Predictable Pipeline Modeling
Forecasting accurately is the key to success for any CMO or marketing leader responsible for pipeline targets. Learn how to establish more predictable pipeline creation with this failsafe waterfall method.
The Cookie-less Future Checklist
As the cookie-less future rolls in, what do marketers need to know to keep their websites as valuable data-gathering machines? How the European standards impact these updates? Learn how to be proactive about your first-party data strategy.
Demand Gen Roundtable: The Future GTM Structure
More and more SDRs/BDRs are moving under the marketing org from the sales org, blending the lines between Marketing and Sales. What are the pros and cons of each, and how do you maintain alignment no matter where your BDRs sit?
The Spring '24 Pipe Gen Report
We covered so many great topics at today's event. Join our CMO, Maura Rivera, and VP of Demand Gen Sarah McConnell live for a breakdown of their biggest takeaways, thoughts on what the next few months will bring, and a little fun, too!
Meet Qualified
Qualified is designed to help marketers generate more pipeline, more efficiently. With a unified pipeline generation platform and Piper the AI SDR, Qualified unlocks a whole new way to convert inbound buyers.
Wednesday, December 11th, 10am - 1pm PT | Virtual Event
By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
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