The Future of Gifting is AI Enhanced
Learn from Kris Rudeegraap, Co-CEO of Sendoso, about the future of gifting and the role of AI.
Sendoso, the leading Sending Platform, helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey. Offering more than corporate gifts, Sendoso is a complete sending strategy. It's trackable, it’s measurable, it’s scalable and it offers a better marketing ROI. By integrating digital and physical sending strategies, companies can increase the effectiveness of their existing go-to-market programs and improve their relationships with customers. Trusted by the world's leading businesses including Fortune 100 and 500 companies, Sendoso is an essential part of successful demand generation, account-based, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific. Learn more at sendoso.com.
Guest Bio
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading AI Gifting Automation Platform. Kris has more than a decade of go-to-market experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive pipeline and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and currently resides in the Bay Area. Sendoso is trusted by the world's leading businesses and is an essential part of successful demand generation, account-based, sales, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific.
Guest Bio
Kris Rudeegraap is the co-founder and CEO of Sendoso, the leading AI Gifting Automation Platform. Kris has more than a decade of go-to-market experience and has spent time at Talkdesk, Yapstone, and Piqora. During that time, he discovered that creating meaningful engagements through direct mail and gifting was an effective way to drive pipeline and increase sales—which helped inspire the idea for Sendoso. Kris is a California native and currently resides in the Bay Area. Sendoso is trusted by the world's leading businesses and is an essential part of successful demand generation, account-based, sales, and customer experience programs. Founded in 2016, Sendoso is backed by $152M in venture funding and has a global footprint, with a presence in North America, Europe, and Asia Pacific.
Episode Summary
This episode features an interview with Kris Rudeegraap, Co-CEO, Sendoso, the leading gift sending platform that helps companies stand out by giving them new ways to engage with customers throughout the buyer’s journey.
Kris talks about the value and the future of gifting, diving into how AI will enhance gifting efforts and creative ways companies use gifting to build trust with their customers.
Key Takeaways
- Gifting allows companies to engage with their customers in creative ways throughout the buying journey, helping them stand out from the competition.
- Utilizing data allows companies to send the right gift to the right person, and to be thoughtful with timing, messaging and the location it is sent to.
- The future of gifting will be enhanced by AI and will be automated.
Quotes
“How AI can affect, what is the right gift to send? So, I think the plethora of data that we're sitting on from tens of millions of sends and what we're having access to through a lot of really interesting data that we've built from AI, but also through data that's available through third party enrichments. We'll be able to say, hey, does Kris like golfing? Or does Kris like tennis? And so there's interest graphs that we've built that will really help decide, okay, Kris gets this, it's going to resonate with him more. Then it's like, okay, where's the best place to send it?
Is it his house? Is it an office? So, we can use data for that. We can say the timing, is it good to send it today for this prospect, or do we think that timing when they just went to your website, looked at your pricing page, and we want to trigger that. So, there's different reasons why you want to have timing be important.
The message. So, we launched last year, a gift message rider, either the e-gift message or the handwritten note message. And so now we can craft a better message than, say, an SDR can write, by using AI. And I think writing is a key area there. So all that will make it easier to get the right gift to the right person and drive better results.” ––Kris Rudeegraap
Episode Highlights
*(37:26) Quick Hits: Kris’s Quick Hits
Episodes Transcript
- Gifting allows companies to engage with their customers in creative ways throughout the buying journey, helping them stand out from the competition.
- Utilizing data allows companies to send the right gift to the right person, and to be thoughtful with timing, messaging and the location it is sent to.
- The future of gifting will be enhanced by AI and will be automated.
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