Using Incentives to Drive Impact
Learn from Dana Barrett, VP of Marketing at Tremendous, about incentivizing your ideal customer.
Tremendous is the simplest way to send rewards and payouts around the world. We’ve helped businesses send over 10 million payouts globally. We handle everything related to international sending, so you can issue rewards to recipients in over 200 countries. And you can give them the gift of choice: we offer 1,000 different redemption options. Plus, we’re free to use. You only spend what you send. And if you or your recipients ever hit a snag, our best-in-class customer support team has you covered. We’re 75 people, fully remote, highly profitable, and self-funded (yes, crazy, we know.)
Guest Bio
Dana Barrett is Vice President of Marketing at payment platform Tremendous where she guides the fintech company’s strategy for untapped markets. She has more than a decade of experience in Big Tech, having previously served as Head of Global Inbound Growth Marketing and Head of Global Product Marketing at Asana, Chief of Staff for the President of Global SMB Sales at Google, and Global Product Marketing Lead for Video and Publishers at Facebook. At Tremendous, she is focused on accelerating customer growth across multiple verticals, including market research, consumer and retail, and future of work/employer benefits.
Guest Bio
Dana Barrett is Vice President of Marketing at payment platform Tremendous where she guides the fintech company’s strategy for untapped markets. She has more than a decade of experience in Big Tech, having previously served as Head of Global Inbound Growth Marketing and Head of Global Product Marketing at Asana, Chief of Staff for the President of Global SMB Sales at Google, and Global Product Marketing Lead for Video and Publishers at Facebook. At Tremendous, she is focused on accelerating customer growth across multiple verticals, including market research, consumer and retail, and future of work/employer benefits.
Episode Summary
This episode features an interview with Dana Barrett, VP of Marketing at Tremendous, a company that offers a simple way to send rewards and payouts around the world.
In this episode, Dana discusses the ways that incentivizing your ideal customer provides impact across use cases, whether you are looking to build pipeline, drive sales, get participants in studies, etc. She also talks about carefully identifying your target persona and focusing on a small number of priorities.
Key Takeaways
- Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
- It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest.
- Define your ideal customer persona and stay focused on a few key items to go after them.
Quotes
“ Incentives, regardless of your use case, are a great way to drive impact. Whether you're trying to grow pipeline. Whether you're trying to drive sales. Whether you want to make sure people participate in your studies, and you can recruit people in global markets that you're trying to figure out how to get people to just respond or participate. And so based on what we do, we're starting to see some best practices or things that can actually position you better to reach your ultimate goal, which is sales, pipeline, et cetera.”
Episode Highlights
*(02:52) The Trust Tree: Building awareness of brand and category
*(14:11) The Playbook: Investing in content
*(28:17) The Dust Up: Diffusing tension between product and sales
*(30:07) Dana’s Quick Hits
Episodes Transcript
- Incentives are a great way to drive impact, regardless of your use case (generate pipeline, sales, gaining study participants, etc.)
- It’s important to find the sweet spot when incentivizing. Don’t offer a discount so high that people take the offer without any interest in the product; make it just low enough that it attracts people who genuinely have an interest.
- Define your ideal customer persona and stay focused on a few key items to go after them.
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