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Turn free trials into revenue with Piper the AI SDR Agent.

With agentic product-led growth (PLG), Piper works across the website and email inbox to drive more free trials, nurture trial users, and convert them into revenue with minimal sales intervention.

Trusted by hundreds of Gong customers.

WHY PRODUCT-LED GROWTH STRATEGIES FAIL

Traditional PLG strategies rely on a near-perfect product experience.

Whether it’s a self-serve model or sales-assisted, a traditional product-led growth strategy leaves revenue on the table. Trials lack effective onboarding, personalized nurture journeys are impossible to manage, and sales reps don’t know which leads to engage. The result: countless leads get ignored.

THE FUTURE OF PRODUCT-LED GROWTH IS AGENTIC

Piper the AI SDR Agent manages the entire trial experience, from sign-up to conversion.

Piper lives on your website, 24x7. She monitors website traffic, engages visitors, and facilitates free trial sign-ups. Plus, she nurtures users throughout the trial experience with personalized content recommendations. When they’re ready to upgrade, she’s there to guide them down their path to conversion.

WHAT ARE AGENTIC PLG USE CASES?

Whatever your PLG strategy may be, Piper the AI SDR Agent has you covered.

Product-led growth models come with a ton of nuance based on your unique strategy and goals. Piper makes it easy to put agentic PLG into practice so you can start seeing results immediately

Hi there! I’m Piper, an AI SDR agent. How may I help you today?
I see you’re exploring our messaging platform. A free trial is a great way to see our product in action. Would you like to enroll at no cost?
Yeah, Piper. That sounds great. Sign me up.
No problem! I just need your email address to get you started.
Sure, it’s [email protected]
Great! You’re all set. Check your inbox for more details and feel free to ask me questions at any time.
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USE CASE #1

Piper facilitates free trial sign-ups on the website.

Marketing teams work hard to drive interest in your product. When visitors arrive on your website, Piper is there to answer questions, qualify visitors, and quickly enroll them in a free trial while they’re engaged.

USE CASE #2

Piper guides users throughout their trial to maximize engagement.

A successful PLG motion requires a frictionless onboarding experience. Piper offers ongoing guidance based on user signals and in-app behavior to help them quickly realize your product’s full potential.

Hi Maria! Welcome back. Ready to upgrade? I’m here to help.
Hi! I need help choosing the best plan for me.
Gotcha! Based on your app usage, company size, and feature requirements, I’d recommend an enterprise plan. Let’s set up time with your assigned account executive.
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USE CASE #3

Piper increases self-serve trial conversions, 24x7.

When it’s time to upgrade, Piper is standing by ready to help users choose the plan that suits them best. She answers questions, offers guidance, and turns your website into an always-on revenue engine.

USE CASE #4

Piper surfaces Product-Qualified Leads (PQLs) for sales reps to engage.

For sales-assisted models, Piper identifies which enterprise accounts have the most promise and are ready for a sales conversation. Plus, she gives sales reps everything they need to craft their next best action.

USE CASE #5

Piper engages inactive free trial users to stay top-of-mind.

All too often, a free trial account is left inactive. The user may get confused, they’re too busy, or they hit a technical snag. Piper nurtures each user with personalized content, encouraging them to resume their free trial.

Hear why Qualified customers are ready for agentic PLG.

Piper the AI SDR Agent is redefining product-led growth. With Piper, customers can increase user engagement, decrease user drop-off, and convert more trials into revenue.

Alexi Hatch
No one is disrupting traditional nurture, there’s no alternative. Agentic nurture is absolutely the future and it’s amazing to see.
Ryan O’Shea
Director of Marketing Technology & Operations
Alexi Hatch
I'm ready to lean into agentic nurture. This is going to completely change the game for every marketing team.
Maggie Foster
Growth Marketing Manager
crunchbase
Alexi Hatch
One AI SDR agent to work all the leads in my funnel, and each interaction is completely personalized? That’s every marketer's dream.
Kaitlin Sherman
Director of Digital Marketing
HOW DOES AGENTIC PLG WORK?

Explore the five core pieces that define agentic PLG.

Unlike traditional PLG—which is passive, generic, and manual—agentic PLG delivers dynamic, personalized experiences that drive engagement and revenue. Plus, it’s all powered by one AI SDR superagent.

Context
Offers
Signals
Email
Multi-channel

Context

Piper understands each free trial user, as an individual lead as well as the whole account.

Offers

Piper audits your entire content library, then surfaces the offers that are most relevant based on buyer behavior.

Signals

Piper monitors trial behavior and observes intent fluctuations throughout the free trial period then uses these insights to take action.

Email

Piper sends periodic emails with personalized content to nurture trial users along their journey.

Multi-Channel

Piper nurtures trial users in the inbox and on the website for a totally seamless experience across channels.

FAQ

Agentic product-led growth (agentic PLG) is a new go-to-market strategy where AI agents like Piper the AI SDR Agent drive trial engagement and conversions autonomously. Instead of relying on manual follow-up or perfect product experiences, Piper proactively engages users across channels like the website, email, and in-app to nurture and convert free trial users into customers.

Traditional PLG is largely passive, relying on users to discover value on their own. Agentic PLG is active and personalized. Piper the AI SDR Agent manages the entire trial experience by facilitating sign-ups, monitoring usage, recommending content, and guiding users to upgrade which creates dynamic, automated engagement that drives more revenue.

Most PLG strategies depend on near-perfect product experiences and manual sales intervention. Without personalized nurture or clear sales signals, countless trial users get ignored. Agentic PLG solves this by having Piper automate onboarding, tailor communication to each user, and ensure no potential customer slips through the cracks.

Piper lives on your website 24x7, engages visitors, qualifies them for free trials, and provides ongoing support throughout the trial. She sends helpful context, tracks user signals, and guides them toward upgrade plans automatically, which makes her a consistent champion that boosts trial conversions and engagement at scale.

Piper supports a variety of PLG motions:

  • Facilitating free trial sign-ups on your website

  • Guiding users through onboarding to maximize engagement

  • Increasing self-serve conversions

  • Surfacing product-qualified leads (PQLs) for sales teams

  • Re-engaging inactive users to reignite trials

By combining intelligent engagement with automation, Piper the AI SDR Agent personalizes every step of the user journey. She knows when to reach out, what to share, and how to help users upgrade, all without human intervention. The result is more conversions, higher engagement, and less manual effort from sales.

Yes. Piper supports both self-serve and sales-assisted PLG strategies. In self-serve models, she nurtures users autonomously. In sales-assisted motions, she identifies enterprise accounts showing high intent and alerts sales reps with context so they can act quickly and effectively.

Piper monitors trial activity, engagement patterns, and usage signals to identify high-potential buyers. Where an account shows strong intent or readiness to convert, Piper alerts your sales team with all the details they need to take the next best action which drives faster follow-ups and more closed deals.

When a trial goes quiet, Piper the AI SDR Agent doesn’t. She automatically sends personalized emails or in-app  messages with helpful resources, reminders, and tips that encourage users to return and continue exploring the product which recovers opportunities that would otherwise be lost.

You can see agentic PLG in action by scheduling a demo of Piper the AI SDR Agent. Piper integrates directly into your website and marketing motions, helping you turn free trial users into customers with intelligent, always-on engagement.

Are you ready to increase your free trial conversion rate?

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