Introducing Qualified AI Offers, designed to automate lead capture across the B2B website, generally available today

Today, Qualified releases Qualified AI Offers to General Availability. Qualified AI Offers is a brand new product within Qualified’s PipelineAI product suite designed to turbocharge lead capture with automation. Qualified AI Offers presents brand new innovations that include Piper Offers, AI Offers Lead Capture, AI Offers Audience Segments, AI Offers Custom Triggers, AI Offers Builder, and AI Offers Conversion Analytics.

SAN FRANCISCO, June 18, 2024—Qualified, the PipelineAI platform for B2B companies that use Salesforce, today released a new product to General Availability—Qualified AI Offers. Built to generate more top-of-funnel leads, Qualified AI Offers automatically surfaces relevant marketing promotions to each unique website visitor then presents a simple path to lead capture. The debut of Qualified AI Offers bolsters the PipelineAI product suite—an all-in-one solution designed to help revenue teams close the pipeline gap with automation and AI.

B2B marketers are wasting resources on offers that don’t convert

Lead generation is the lifeblood of inbound pipeline and the first step in building opportunities for your sales team. B2B marketers know the backbone of lead generation starts with valuable offers. It’s why every B2B company is dedicated to churning out promotions—from content to free trials—designed to generate top-of-funnel leads and get buyers into their sales funnel; however, 70% of B2B marketing offers sit unused. It’s not a supply problem, it’s a distribution problem. 

While these offers may be valuable, they’re not getting in front of the right buyers or they’re buried behind lengthy forms; and offers that aren’t discoverable, relevant, or easily accessible won’t generate leads. By presenting personalized offers to each unique website visitor and simplifying lead capture, marketers can prompt more engagement, drive higher conversion rates, and increase pipeline. 

"At Qualified, we're on a mission to transform pipeline generation with automation and AI,” said Maura Rivera, CMO at Qualified. “We just launched Piper the AI SDR, which was our first major step on this charter. And now, AI Offers is our next big effort in automating the pipeline generation process, helping B2B companies capture leads at every touchpoint across the website.”

Introducing Qualified AI Offers: capture more leads and fill the funnel 

Qualified AI Offers is powered by the Qualified Platform and built to boost lead generation. For each unique buyer, Qualified AI Offers surfaces relevant promotions across the B2B website—like ebooks, webinars, event registration, case studies, free trials, and product announcements—to get the right offer in front of the right buyer. For example, a buyer from a Target Account may receive an invite to an exclusive event while a buyer who is in the Awareness stage may receive an offer for an ebook. Moreover, an embedded single-field form within each offer provides a simple and streamlined path to lead capture. 

Brand new innovations for Qualified AI Offers include:

• PIPER OFFERS: Piper the AI SDR can automatically identify and engage valuable buyers in a conversation then serve them a relevant marketing offer that is most likely to convert. This all happens automatically based on Piper’s knowledge about the visitor and your active marketing offers.

• AI OFFERS LEAD CAPTURE: Embed a single-field form within an offer to easily collect leads. Then instantly enrich each lead with valuable data—like company, title, and location—before pushing it to respective platforms, like Salesforce, Marketo, Pardot, or HubSpot. Leads can then be added to relevant email campaigns for immediate follow up. This is crucial for automating lead generation.

• AI OFFERS AUDIENCE SEGMENTS: Build unique audience segments within Qualified—like Target Accounts, Open Opportunities, or Decision Stage—then assign specific offers to those segments. This bypasses the one-size-fits-all approach and takes each visitor on a tailored buying journey.

• AI OFFERS CUSTOM TRIGGERS: Choose when and how offers are presented on the website. For example, an offer may appear immediately without the option to dismiss, effectively gating select content. Or, an offer may appear as a pop-up modal when a visitor is showing exit intent to hold their attention and keep them engaged. This feature provides even more flexibility when tailoring offers for each unique strategy.

• AI OFFERS BUILDER: Design offers with simple point-and-click. Just input copy, choose the style, and add a CTA, like a button, link, or form. Marketers can also select where the offer appears on the website with placement types, like a notification banner, sidebar, or pop-up modal. Then preview the offer on the chosen landing page before activating. This is the end of web-dev tickets.

• AI OFFERS CONVERSION ANALYTICS: Track performance with custom reports and dashboards to understand which offers are generating the most leads. This includes impressions, click-throughs, and conversions to help inform your optimization strategy.

Qualified customers including LaunchDarkly, Suse, MNTN, Epson, Litmos, and Axiom are actively using Qualified AI Offers and seeing phenomenal results. As of today, Qualified AI Offers is now available for all Qualified PipelineAI customers at no additional cost. 

“Qualified’s constant innovation helps us continuously evolve our website conversion strategy and AI Offers gives us yet another opportunity to automate our inbound pipeline generation process. Engagement has boomed and we’re seeing a huge uptick in lead capture. The business impact is unreal,” says Hannah Jordan, Senior Digital Marketing Manager at Demandbase.

Qualified AI Offers is modernizing B2B lead generation

Qualified AI Offers bolsters the Qualified PipelineAI product suite and helps marketers further automate the inbound pipeline generation process. Marketers can say goodbye to a one-size-fits-all approach for website offers and bypass arduous web forms; instead, they can easily control when buyers see which promotions and use a single form-fill to turn those buyers into leads instantly.

About Qualified

Qualified is the PipelineAI platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified delivers pipeline generation at scale with AI and automation for thousands of customers like Autodesk, Blackbaud, and Epson. Led by former Salesforce CMO Kraig Swensrud and former Salesforce Product SVP Sean Whiteley, Qualified boasts 900+ 5-star reviews on G2 and is ranked #1 on the Salesforce AppExchange. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. Visit qualified.com to learn more.