Qualified’s new integration with Salesloft helps uncover signals of buying intent and alerts your sales rep the moment a Salesloft prospect clicks through an email and arrives on the site. They can then start a contextual, personalized sales conversation in real time.
SAN FRANCISCO, Calif., March 29, 2022—Today, Qualified, the #1 pipeline generation platform for revenue teams that use Salesforce, launched a strategic integration with leading sales engagement platform, Salesloft. Qualified customers who use Salesloft can now have consistent and contextual sales conversations with prospects the moment they click through a Salesloft email Cadence and arrive on their site, converting more prospects and ultimately driving more pipeline. Together with Qualified for Outreach, this integration deepens Qualified’s sales engagement offering.
“We are excited to kick-off another year of fast-paced innovation with this highly anticipated integration,” said Eric Sikola, President and Chief Operating Officer of Qualified. “Qualified for Salesloft will enable our customers to bolster their outbound sales efforts and drive more pipeline with unified conversations across channels.”
Sales prospecting is the backbone of a successful sales cycle. It’s a critical step in sourcing leads and driving pipeline for your business. However, sales reps know how time-consuming and arduous the process can be. In fact, over 40% of sellers say sales prospecting is the most challenging part of the sales cycle, above closing (36%) and qualifying (22%). Sellers spend a substantial amount of time researching prospects and crafting personalized outbound emails, with the goal of engaging buyers and driving them to the website to learn more. Yet, only 24% of sales emails are opened; over 75% of sales emails are ignored.
Rather than blindly chasing prospects, supercharge your sales reps with buyer intent data using Qualified Signals. With a proprietary AI predictive model, Qualified Signals analyzes hundreds of thousands of website data points to determine which accounts are in-market to buy and sales-ready. From here, reps can focus their prospecting efforts and build targeted Salesloft email Cadences for accounts at the height of buying intent, driving them back to the website.
When a prospect clicks through a Salesloft email Cadence, sales reps can feel like what happens next is a black box, as they lose visibility into what the prospect is doing on the website. In today’s digital-first world, B2B buyer expectations are shifting closer to those of B2C buyers. Businesses must deliver fast, personalized, and seamless experiences or risk stalling sales cycles and hindering customer relationships. According to Salesforce, 70% of B2B buyers say connected processes, such as seamless handoffs between departments and channels, or contextualized engagement based on earlier interactions, are very important to win their business. If outbound sales reps manage to drive buyers to the website, they need a way to quickly resume the conversation during that critical moment when a buyer’s interest is piqued.
Qualified for Salesloft solves this frustrating problem. With this integration, Qualified alerts the assigned sales rep the moment a prospect clicks through a Salesloft email Cadence and arrives on the site. Within Qualified, sales reps can see a 360-degree view of the website visitor. This includes information from Salesforce, like contact and company data, and which Salesloft email drove the prospect to the site. Sales reps can then initiate a personalized chat right where your prospects are—on the website–and continue the dialogue from the outbound email.
Qualified customers like project44, Vertex, FormAssembly, Gamma, Honorlock, and insightsoftware use Qualified for Salesloft to turbocharge their outbound sales motion and amplify their conversational program.
“Qualified for Salesloft allows us to deliver the seamless buying experience that today’s modern B2B customers crave. It’s a no-brainer: our sellers use Salesloft to prospect into target accounts and Qualified to convert and close them,” said Tim Bertrand, President & Global Field Operations at project44.
To learn more, visit qualified.com/salesloft.
About Qualified.com
Qualified is the pipeline generation platform for revenue teams that use Salesforce. Leading B2B brands such as Adobe, Bitly, SurveyMonkey, ThoughtSpot, and VMWare trust Qualified to grow their pipeline by tapping into their greatest sales & marketing asset — their corporate website — to identify their most valuable buyers, understand their intent, and instantly start a sales conversation. Customers that use Qualified report a 10X increase in sales meetings, a 4X increase in lead conversion, and a 6X increase in pipeline. Qualified runs natively on Salesforce to give companies a 360-degree view of their website visitors and is ranked #1 in its category on the Salesforce AppExchange. Headquartered in San Francisco, Qualified is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley and funded by Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.
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