Qualified Ushers in the Future of Pipeline Generation with the Pipeline Cloud for Salesforce

Qualified Ushers in the Future of Pipeline Generation with the Pipeline Cloud for Salesforce

Today, Qualified unveils the Pipeline Cloud for Salesforce, a new solution exclusively for Salesforce customers. Designed to help B2B companies maximize pipeline from the corporate website and increase return from sales and marketing investments, the Pipeline Cloud for Salesforce is the future of pipeline generation.

Debuting before Salesforce’s annual Dreamforce conference, this new solution offers major innovations including Qualified Smart CTAs, Qualified Meetings, Qualified for Outbound, Qualified for Advertising, and Qualified Signals Research Intent.

SAN FRANCISCO, September 14, 2022 — Qualified, the pipeline generation platform for revenue teams that use Salesforce, today announced the launch of the Pipeline Cloud for Salesforce. A new set of enhancements to their core pipeline generation platform, the Pipeline Cloud for Salesforce is designed to drive even higher website conversions for modern CMOs and demand generation leaders.

Today, pipeline generation is more important than ever for B2B companies. In fact, 49% of B2B sales and marketing leaders say that pipeline growth is their top priority. But in today’s economy, budgets are tight and marketers are being asked to generate more pipeline with fewer resources. The only way to do this is to increase website conversion rates.

For marketers, the corporate website is a crucial channel for pipeline generation; but to date, it’s just been static marketing real estate. When visitors arrive, most companies greet even their most qualified buyers with one-size-fits all forms and phone numbers. The problem is marketers have no idea who is on their website at any given moment or what they’re doing. They aren’t meeting buyers in the moment, and it’s causing website conversions to decline across industries. In fact, conversion rates are at an all-time low at 2%, down from 10% in 2010. 

“The corporate website is your most valuable marketing asset, but it’s completely underutilized. If B2B marketers want to increase pipeline, especially with tightened budgets, then this is where they must focus and evolve,” says Kraig Swensrud, Founder and CEO of Qualified. “The Pipeline Cloud for Salesforce is key to a modern pipeline generation motion and we’re thrilled to be at the forefront of this movement.”

Qualified customers like Adecco, Adobe, Autodesk, Cisco, VMware, and Carta have all upgraded to the Pipeline Cloud with phenomenal results. Not only have they seen a massive impact on pipeline generation, but also more than 4000% return on investment.

Built on the Salesforce Platform, Qualified connects the corporate website to Salesforce so marketers can deliver a completely differentiated buying experience for each unique buyer. The synergy between these two powerhouse platforms turns the website into a pipeline generation machine so marketers can capture more pipeline, more efficiently. 

Today, Qualified is announcing a new set of features for the Pipeline Cloud that will not only maximize pipeline from the corporate website but also help marketers derive more value from their existing sales and marketing investments.

Brand new product innovations include:

Salesforce-Connected Website

• Qualified Smart CTAs: harness Salesforce data to personalize the website experience with custom calls-to-action that give qualified buyers a direct path to sales on their terms.

• Qualified Meetings: enable buyers who aren’t available to meet in the moment to effortlessly book a future meeting right on the website, saving time and headaches by avoiding back-and-forth emails. 

Qualified Conversations

• Qualified Chat, Voice, and Video: modernize your sales motion by turning your website into a Zoom-like experience. With just a single click to chat, voice, or video, buyers and sellers can have real-time sales meetings on your website to accelerate speed-to-lead. 

• Qualified Messenger: enliven the buying experience with the upgraded, human-centric Qualified Messenger that clearly indicates a sales rep is available and ready to connect in real time, right on your website. 

‍Qualified Signals

• Qualified Account Spotlight: harness Signals data to uncover new accounts that are showing high buying intent, even those that are not yet in Salesforce. Then push this data into Salesforce and assign each newly identified account to a sales rep for immediate outreach, maximizing pipeline that would have otherwise gone unnoticed. 

• Qualified Research Intent: surface research intent data alongside engagement intent data to display how target accounts are behaving across both first and third-party web properties. This gives sales and marketing teams clear visibility into where an account is in their buying journey to optimize outbound and advertising strategies.

Qualified for Outbound

• Outbound Intelligence: embed Qualified Signals data directly within outbound platforms, like Outreach and Salesloft. Sales reps now have instant access to buying intent data and can focus their outreach communications accordingly, without switching between platforms.

• Qualified Email View: show sales reps which outbound email drove a buyer to the site, right within the Qualified app, so they have full context and can strike up a conversation that’s seamless and contextual across channels. 

Qualified for Advertising

• Qualified Ad View: show sales reps the exact ad platform and ad creative that a buyer clicked on to arrive on the site, right within the Qualified app, so they can start a contextual conversation when buyer interest is piqued.

Qualified for Salesforce

• Pipeline Cloud Salesforce Dashboards: measure the impact of the Pipeline Cloud and prove the ROI right inside Salesforce. Since Qualified is purpose-built for Salesforce, you can use reports and dashboards to clearly see how this motion is both sourcing and influencing pipeline and generating revenue for your business. 

“The Pipeline Cloud for Salesforce is a game changer. It’s the new way to generate pipeline,” says Anna Centrella, Director of Sales Development at Carta. “Our website is our digital storefront but it was not performing the way it should. I had no information to understand who was coming to my store, where they were coming from, why they were there, or what they were looking at. With Qualified, we can be hands-on and give our buyers a better experience. Since go-live, we’ve generated $1.9M in pipeline and achieved 687% ROI. It’s incredible.” 

About Qualified

Qualified is the pipeline generation platform for revenue teams that use Salesforce. Headquartered in San Francisco, Qualified is ranked #1 on the Salesforce AppExchange and is led by former Salesforce CMO Kraig Swensrud and former Salesforce product SVP Sean Whiteley. Qualified is funded by Sapphire, Tiger Global, Norwest Venture Partners, Redpoint Ventures, and Salesforce Ventures. To learn more, visit qualified.com.