Customer Satisfaction That Drives Word-of-Mouth

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

Create Content People Will Love or HateCreate Content People Will Love or Hate

Create Content People Will Love or Hate

Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.

Pushing the Envelope in MarketingPushing the Envelope in Marketing

Pushing the Envelope in Marketing

Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.

Anti-Checklist MarketingAnti-Checklist Marketing

Anti-Checklist Marketing

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Customer Satisfaction That Drives Word-of-Mouth
Ian Faison
Ian Faison
|
October 26, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us