Customer Satisfaction That Drives Word-of-Mouth

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

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Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Ian Faison
Ian Faison
No items found.
Customer Satisfaction That Drives Word-of-Mouth
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Customer Satisfaction That Drives Word-of-Mouth

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Customer Satisfaction That Drives Word-of-Mouth
Ian Faison
Ian Faison
|
October 26, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Sarah McAuley, CMO at Paperless Parts. Paperless Parts is leading the digital transformation for custom part manufacturers. Their patented technology and proprietary geometry engine unlock insights that enable job shop manufacturers to modernize and grow their business. Sarah has 20 years of experience building and managing world-class marketing organizations, accelerating ARR growth, and shaping and defining new software categories.

Key Takeaways

  • If you're not starting with who your customers are and where they're consuming information, you might as well be guessing
  • You need to pragmatize appreciating your customer ambassadors
  • You can waste way more money chasing leads that are outside of your ideal customer profile through passive channels like advertising or webinars
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