Pipeline Visionaries

Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.

Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Learn from Karen Budell, CMO at Totango + Catalyst, about leading a marketing team post-merger.

Learn from Laura Beussman, Senior Vice President of Marketing at CallRail, about a pure-play PLG where marketing generates all the leads.

Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.

Learn from Michael Freeman, VP of Marketing, Airbase, about good SEO strategy and investing in your content distribution.

Learn from Lisa Bennett, CMO at Kaltura, about repurposing your content and improving your content strategy.

Learn from Andy Raskin, Strategic Narrative Consultant, about crafting your strategic narrative and getting CEO buy-in.

Learn from Clare Dorrian, CMO at SugarCRM, about avoiding strategic decisions based on conjecture.

Learn from Kristin Russel, CMO at symplr, about creating a category and creating roles for your customers within that category.

Learn from Shane Murphy-Reuter, CMO at Webflow, about aligning your media buying strategy with how people consume content.

Narine Galstian, CMO at SADA, shares about getting customers for life and providing value at all stages of the customer journey.

Kris Rudeegraap, Co-CEO, Sendoso, shares about the future of gifting and the role of AI.

April Moh, CMO at Kyriba, shares about defining the enemy and the hero during your rebrand.

Daniel Incandela, CMO at Reachdesk, shares his insights on the role of authenticity in marketing, moments that matter at scale, and how company values tie into marketing.

Gerardo A Dada discusses his ungated content strategy and the Venn diagram of content marketing as well as sticking to your ICP.

Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.

Mark Viden, SVP of Brand at CommonSpirit Health shares about using brand promises as operating principles to gain competitive advantage.

Leslie Henthorn, CMO at Ironclad, shares about strengthening your relationship with sales, even when you have a strong inbound pipeline.

Dana Barrett, VP of Marketing at Tremendous, shares about incentivizing your ideal customer.

Riika Söderlund discusses staying accountable for intentional experimentation, how she invests in talent and why she dislikes the term “marketing strategy”.

William Tyree, CMO at IntelligenceBank and Co-Host of the Brand Intelligence Podcast, shares about becoming the easiest company to buy from.

Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships.

Kimberly Storin, Chief Marketing and Communications Officer at Zayo Group, shares about creating a holistic, end-to-end marketing organization.

Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer.

Ben Slater, SVP of Marketing at Beamery, shared the importance of understanding the future of the workforce and the internal role of marketing.

Stephanie McCarty, CMO at Taylor Morrison, encourages her team to approach the next generation of buyers by mixing up traditional marketing models.

Brad Rinklin, CMO at Infoblox, shares what makes a great marketer better than the average marketer.

Jordan Schenck, Chief Brand Officer at Flashfood, shares some unique strategies for mobilizing your customer base to boost sales and brand awareness even without Coca-Cola dollars.

Ed McDonnell, CRO at Asana, helps us understand why pipeline generation is a team sport.

Sarah Cascone, VP of Marketing at Bluecore, shares why she believes traditional outbound is fading away and how marketing is all about curating hyper-personalized content.

Justin Anovick, Former CPO/CMO at Syndigo, gives us a masterclass in operationalizing your ICP.

Jacqueline Woods, CMO at Teradata, shares with us her insights around utilizing data to create unified, frictionless customer experiences.

Jessica Shapiro, CMO at LiveRamp, is leading and empowering her team to push up against marketing stagnation.

Andy Nester, CMO at Firstup, breaks down organizational silos and how that helps scale success for businesses.

Jenny Victor, CMO at Epicor shares what the new vision for a CMO is and how she’s approaching this evolution.

Gabie Boko, CMO at NepApp, shares with us why you can’t have brand without demand or demand without brand and how it all starts with your narrative.

Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.

Anthony Kennada, Co-Founder & CEO at AudiencePlus, is championing owned media experiences for brands.

Andrea Tarrell, CEO at Sercante, believes all marketers should be thinking when it comes to AI.

Rachel Konrad, Chief Brand Officer at The Production Board, shares her mission for crafting brand intent first and foremost in order to make greater customer impact.

Sarah McConnell, VP of Demand Generation at Qualified, believes everything you do as a marketer should be about pipeline.

Efrat Ravid, CMO at Quantum Metric, is an evangelist for her customers and how continuous product design has changed the marketing game for her and her team.

Juliette Kopecky, CMO at LinkSquares, shares how they’re approaching content creation and connecting better with customers.

Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.

Shafqat Islam shared how his team at Optimizely is getting scrappy and spending less when it comes to their marketing strategies.

Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.

TJ Waldorf, CMO at 1WorldSync, shares why he is embracing a total brand refresh and how it’s benefited him and his team.

Theo Hildyard and his team at Brightcove are approaching video-first content and analytics and why the way forward for marketers is to think and act like a media company.

Spencer Dent and his team at Clozd are helping their clients to thoughtfully and deliberately nurture their pipelines for long-term marketing success.

Johann Wrede shares how Emburse approached spend management in a holistic way and how all marketing comes down to adding value.

Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.

Stevie Case shares how Vanta stays on top of industry dynamics through innovation and efficiency and how they’re taking the buyer’s end-to-end journey into account in everything they do.

Megan McDonagh shares how Amperity is harnessing the power of their first-party data to retain and acquire customers and solve specific persona pain points.

Carmen Williams shares how Zuper has found success through testing, tweaking, and adapting their inbound marketing strategies for success in an ever-evolving marketing landscape.

Martha Aviles shares how Talroo leverages dynamic market segmentation to meet customers precisely where they are in their buying journey.

John Solomon, CMO at Therabody, shares about overcoming the “Kleenex problem” and prioritizing the entry to your brand.

In this episode, Joely Urton, Senior Director Analyst Relations at Splunk & Lauren Vaccarello, CMO at Salesloft, discuss how the AR and CMO relationship can impact your company's reputation.

In this episode, find out how an organization fundamentally driven by enterprise sales, rather than product growth, is achieving sustained digital demand gen success.

On this episode, Eric shares his insights about outbound marketing, the critical role that websites play, and why relevance is king in all cold outreach.

On this episode, Liam shares why it pays to listen, how to use content mapping, and the importance of showcasing the value of your platform.

Esther Flammer shares her insights on how to better manage your budget this year, ways to be smarter with your resources, and how to boost your marketing efficiency.

On this episode, Melissa shares her insights into solving customer pain, utilizing marco-themed marketing, and why SEO is important for your website.

On this episode, Kevin shares prioritizing the digital customer experience, maintaining a singular focus to maximize your productivity, and the power of brand ambassadorship.

On this episode, Genelle shares her insights into opportunities with partner marketing and optimizing your website to personalize the customer journey.

Emily Wolfe shares her insights into building brand to human relationships in a digital world, personalizing your marketing to boost your brand value, and developing a 360 degree marketing plan.

Tara Clever shares her insights into evoking customer emotion, why content has to be responsive to your customers, and why video marketing is vital for business growth.

Sarah McAuley shares her insights into how customer satisfaction drives word-of-mouth, improving customer loyalty with impactful engagement, and creating customer champions.

Dillon Nugent shares her insights into maintaining human connections in a digital-first world, the importance of speaking your customer's language and diversifying your portfolio to reduce market risks.

Welcome to Demand Gen Visionaries Live! We chatted with the marketing legends that built Dreamforce to talk about the future of marketing.

On this episode, Suresh shares his insights into building high impact partner ecosystems and secrets to non-intrusive marketing.

Kate Adams shares her insights into building consumer trust with education-based marketing, how to generate leads with webinars, and providing customer engagement tools to attract consumers.

On this episode, Allyson shares ways to use data to analyze your market and the benefits of an integrated marketing approach.

Kristi Melani shares her insights into why it's important to make your website feel like a virtual concierge, why successful marketing is people-based, and the way empathy enhances marketing.

On this episode Patti shares why banding together is essential, how to build your relationship currency, and the innovation of ​​data science in marketing.

On this episode Jason shares his insights on preparing for the future of content, the benefits of long-term thinking in marketing, and having intention behind the content you create.

On this episode of Demand-Gen Visionaries, Mario shares his insights into aligning brand awareness and demand generation, creating and converting demand, and qualitative versus quantitative marketing.

Maria Pergolino shares her strategies to drive brand differentiation, the importance of setting goals for customer success, and the power of automation.

Rich Donahue shares his insights into influencer marketing, why it's important to partner with the right people to get your key message across, and why creating opportunities for customers to save money is beneficial for your business.

Palmer Houchins shares his insights into why your brand is your organizational glue, the consumerization of B2B marketing, and how transparency gains consumer trust.

Ryan Bonnici shares his insights into why investing in content is essential, ways to drive revenue and demand, and the importance of your distribution strategy.

Micheline Nijmeh shares her insights into why organic marketing pulls in better quality leads, the importance of educating your customer, and why your website is the face of your company.

On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.

Dan Verley shares his insights into achieving sales and marketing alignment, why having curated content that is easily digestible is important, and why marketing is an invaluable tool when paired with the needs of the organization.

Marie Hillion shares her insights into boosting your video engagement score, adapting your marketing strategy to the mindsets of the region you’re targeting, and why it's important to keep your recurring audience engaged.

Chris Lynch shares his insights into how emotions drive purchasing decisions, why customers respond well to strong storytelling, and why it's important to understand the consumer from a data standpoint.

Dylan Steele shares his insights into the benefits of data-driven B2B, why sales enablement matters, and why mapping the customer journey is important.

Micha Hershman shares his insights into the building blocks of the modern data platform, why your website is the single most important conversion tool that B2B organizations have, and why the bottom line of marketing is about customer experience.

Anna Kostroun shares her insights on activating an emotional connection with your customer, why workflow is important for your business, and why it’s important to have complete empathy for the customer experience.

Daniel Rodriguez shares his insights into building a successful brand community, creating a halo effect by having the right investments, and ways to get your target audience to think positively about your brand.

On this episode Jamie shares insights into the power of educating buyers and why you have to put customers at the core of your business.

Priya Gill shares Momentive.ai’s utilization of data-driven insights allows them to captivate their target audience amidst a sea of competitors.

On this episode, Meagen shares insights on how to increase revenue with sales and marketing alignment, the power of the road warrior, and how to shift to proactive marketing.

On this episode, Maura shares insights into Qualified’s pipeline revolution, creating content to build awareness, and keeping a pulse on conversations to engage buyers.

Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.

Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.

Kevin Tate, CMO at Clearbit offers valuable insights on the shifting economics of demand generation driven by changes in the market.

Mandy McEwen, CEO and Founder of Mod Girl Marketing and Luminetics, shares valuable insights on how to optimize your LinkedIn profile and leverage the platform for generating new business leads.

Gina Hortatsos, CMO, LogicGate, discusses the importance of risk management as a strategic necessity and shares valuable insights into governance, risk, and compliance.