Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.
In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.
In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.
In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.
In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.
Key Takeaways
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