Elevating Your Value Story at a PLG Company with Calendly's CMO

Elevating Your Value Story at a PLG Company with Calendly's CMO

Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.

Key Takeaways

  • Advice for prioritizing tensions between PLG and SLG teams with a customer-centric approach.
  • Tips for approaching large enterprise accounts with different personas by telling a value story with examples highlights how using Calendly benefits the entire organization.
  • Calendly's latest product launch designed to enhance the relationship between sales and marketing teams.

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Elevating Your Value Story at a PLG Company with Calendly's CMO

Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.

Ian Faison
Ian Faison
No items found.
Elevating Your Value Story at a PLG Company with Calendly's CMO
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.

Key Takeaways

  • Advice for prioritizing tensions between PLG and SLG teams with a customer-centric approach.
  • Tips for approaching large enterprise accounts with different personas by telling a value story with examples highlights how using Calendly benefits the entire organization.
  • Calendly's latest product launch designed to enhance the relationship between sales and marketing teams.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Elevating Your Value Story at a PLG Company with Calendly's CMO

Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.

Ian Faison
Ian Faison
No items found.
Elevating Your Value Story at a PLG Company with Calendly's CMO
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.

Key Takeaways

  • Advice for prioritizing tensions between PLG and SLG teams with a customer-centric approach.
  • Tips for approaching large enterprise accounts with different personas by telling a value story with examples highlights how using Calendly benefits the entire organization.
  • Calendly's latest product launch designed to enhance the relationship between sales and marketing teams.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Elevating Your Value Story at a PLG Company with Calendly's CMO

Jessica Gilmartin talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on a hybrid approach of both PLG and SLG strategies.

Elevating Your Value Story at a PLG Company with Calendly's CMO
Ian Faison
Ian Faison
|
April 4, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

In this episode, Jessica Gilmartin, the CMO of Calendly, talks about the company's shift in marketing strategy from PLG approaches to partnering with large enterprises and shares her thoughts on CMOs who successfully implement a hybrid approach of both PLG and SLG strategies. She also provides valuable tips on how to approach large enterprise accounts, communicate value propositions, and strengthen the relationship between sales and marketing teams.

Key Takeaways

  • Advice for prioritizing tensions between PLG and SLG teams with a customer-centric approach.
  • Tips for approaching large enterprise accounts with different personas by telling a value story with examples highlights how using Calendly benefits the entire organization.
  • Calendly's latest product launch designed to enhance the relationship between sales and marketing teams.
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