Investing in Community and Relationships

Investing in Community and Relationships

Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. 

In this episode, Celia shares with us how they are investing in and amplifying their engaged community as well as how their focus on relationships and primary research supports their marketing efforts.

Key Takeaways:

  • Coming into a company with an engaged customer base is a welcome challenge for a CMO, and amplifying that engagement is imperative. 
  • It’s worth investing in primary research, to better connect with customers in ways that are actually of interest to them. 
  • There is a continued convergence between customer experience and marketing. Leveraging data and information from customer service and blending that with marketing helps clarify what customers need.

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Investing in Community and Relationships

Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships.

Ian Faison
Ian Faison
No items found.
Investing in Community and Relationships
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. 

In this episode, Celia shares with us how they are investing in and amplifying their engaged community as well as how their focus on relationships and primary research supports their marketing efforts.

Key Takeaways:

  • Coming into a company with an engaged customer base is a welcome challenge for a CMO, and amplifying that engagement is imperative. 
  • It’s worth investing in primary research, to better connect with customers in ways that are actually of interest to them. 
  • There is a continued convergence between customer experience and marketing. Leveraging data and information from customer service and blending that with marketing helps clarify what customers need.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Investing in Community and Relationships

Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships.

Ian Faison
Ian Faison
No items found.
Investing in Community and Relationships
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. 

In this episode, Celia shares with us how they are investing in and amplifying their engaged community as well as how their focus on relationships and primary research supports their marketing efforts.

Key Takeaways:

  • Coming into a company with an engaged customer base is a welcome challenge for a CMO, and amplifying that engagement is imperative. 
  • It’s worth investing in primary research, to better connect with customers in ways that are actually of interest to them. 
  • There is a continued convergence between customer experience and marketing. Leveraging data and information from customer service and blending that with marketing helps clarify what customers need.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Investing in Community and Relationships

Celia Fleischaker, CMO at isolved, shares about amplifying an engaged customer community and investing in relationships.

Investing in Community and Relationships
Ian Faison
Ian Faison
|
January 30, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Celia Fleischaker, CMO at isolved, a trusted HCM leader that provides software and services to meet the needs of HR professionals. Through their partner network, they reach more than 5 million employees and 145,000 employers across all 50 states. 

In this episode, Celia shares with us how they are investing in and amplifying their engaged community as well as how their focus on relationships and primary research supports their marketing efforts.

Key Takeaways:

  • Coming into a company with an engaged customer base is a welcome challenge for a CMO, and amplifying that engagement is imperative. 
  • It’s worth investing in primary research, to better connect with customers in ways that are actually of interest to them. 
  • There is a continued convergence between customer experience and marketing. Leveraging data and information from customer service and blending that with marketing helps clarify what customers need.
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