LIVE

from Qualified Headquarters

Tuesday, December 17th, 10am PT | Virtual Event

Join us for a live event from Qualified headquarters as we unveil the next evolution of the marketing funnel–the New AI Marketing Funnel. Learn how modern marketers will generate pipeline in 2025 and beyond.

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Meet the Fall ‘23 
pipeline powerhouses

Udi Ledergor
Chief Evangelist

Jon Miller
CMO

Sara Varni
CMO

Alison Murdock
Fractional CMO

Jane Alexander
CMO

Kraig Swensrud
Founder & CEO

Maura Rivera
CMO

Meet the pipeline powerhouses

We're gathering some brilliant marketing minds to share their thoughts, playbooks, and strategies on all things marketing planning in the Age of AI.

Carilu Dietrich
CMO, Advisor
Jim Sinai
Chief Marketing Officer
Kerry Cunningham
Research & Thought Leadership
Ali Jawin
Marketing Leader
Nani Shaffer
VP of Demand Generation
Katie Penner
Head of Sender Relations
Kraig Swensrud
Co-founder & CEO
Sean Whiteley
Co-founder
Maura Rivera
Chief Marketing Officer
Sarah McConnell
VP of Demand Generation
Claire Ebben
Director, Product Marketing
Shelly Weaver
Sr. Manager, Content Marketing

Agenda

Discover the New AI Marketing Funnel and the AI SDR technology fueling the future of B2B marketing.

The New AI Marketing Funnel with Kraig Swensrud, CEO, Qualified

Kraig Swensrud, Founder and CEO, Qualified

Maura Rivera, CMO, Qualified

Join us as Kraig breaks down the challenges with the Traditional Marketing Funnel and unpacks the promise of the New AI Marketing Funnel. Kraig will share his perspective on how AI is transforming pipeline generation and putting marketers back in the driver’s seat.

The New AI Marketing Funnel: Live Demonstration

Katie O’Neil, Director, Customer Strategy, Qualified

AI SDRs are the key to the new AI Marketing Funnel, instantly and intelligently engaging inbound leads.  See Piper the AI SDR in action as she autonomously converts inbound leads across your key marketing channels. Because seeing is believing.

Live Q+A with Tricia Gellman, CMO, Box

Tricia Gellman, CMO, Box

Dan Darcy, CCO, Qualified

Tricia will share her vision for transforming marketing at Box, the leading AI-powered content cloud. She'll speak about the role that AI SDRs will play in boosting pipeline and efficiency in this new world.

Get inside the heads of leaders in pipeline generation

Last year, we were joined by companies like Gong, Clari, and Salesforce to get inside the minds of the leaders shaping the pipe gen strategies of the future. Take a look at some of our biggest learnings with our CMO, Maura Rivera, and VP of Demand Gen, Sarah McConnell.

Expert advice for your pipeline problems

From tactical guides on pipeline modeling to candid conversations with CMOs, learn how to close your pipeline gaps and set your business up for success in 2024.

CMOs sound off on the pipeline problem

Hear what’s top of mind for today’s top CMOs as they discuss the specific challenges facing modern marketers. Learn how they’re closing pipeline gaps with fresh strategies and AI-fueled tech stacks, all with fewer resources (and higher pipeline targets!) than ever before.

Practical blueprints and strategies

Join marketing leaders for tangible takeaways and guides on the topics that keep you up at night like generating more predictable pipeline, running weekly cross-functional alignment syncs, and what marketers need to prepare for in a cookie-less future.

All in on cross-functional alignment

All of this talking means nothing if you don’t have a solid strategy for aligning your teams and putting playbooks into action. Join some of the top voices in Demand Gen as they discuss the good, the bad, and the ugly of trying to get everyone marching in the same direction.

Explore the agenda

We like to keep things fast-paced at Pipeline Summit, so you’ll find our agenda packed with thought leadership panels, quick-hit best practice sessions, and cross-functional alignment topics that help us all strengthen our revenue game.

Align: Guarantee Your CEOs Approval

Learn from two executive leaders how to concisely present your marketing strategy in a way that always gets your vision green-lit. You'll get a deck template to make this an easy, organized, and repeatable process quarter over quarter, year over year.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
10:00am - 10:30am PT
Speakers:
Carilu Dietrich
CMO, Advisor, Formerly Atlassian
Kraig Swensrud
Founder & CEO, Qualified

Forecast: Set the Right Annual Targets

Start your year with confidence in your pipeline modeling with Nani Shaffer's guide to waterfall modeling. Download the easy-to-use template to plug in your goals and historic data and know exactly where you need to be to hit your pipeline goals.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
10:30am - 11:00am PT
Speakers:
Nani Shaffer
VP of Demand Generation, Invoca
Maura Rivera
CMO, Qualified

Identify: Buyer Behavior in 2025

The Age of AI has changed buyer expectations and behavior, and ensuring you understand how your prospects make vendor decisions is key to success in the new year. Download the 6sense 2024 Buyer Report and dive deep with their team.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
11:00am - 11:30am PT
Speakers:
Kerry Cunningham
Research & Thought Leadership, 6sense
Sean Whiteley
Co-founder, Qualified

Operationalize: The New AI Marketing Funnel

The MQL model we all know and love doesn't hold up in the Age of AI. Now, with automated SDRs and tools running inbound and outbound pipeline motions, we need to update our mindsets and adopt a new marketing funnel. Download The New B2B Marketing Funnel  to identify what areas in your operations need future-proofing for the new era of B2B marketing.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
11:30am - 12:00pm PT
Speakers:
Kraig Swensrud
Founder & CEO, Qualified
Maura Rivera
CMO, Qualified

Execute: Direct Mail Framework

See how all of this planning comes together when it comes time to execute a direct mail campaign. Download your own Direct Mail Framework to make reaching your buyers with personal, memorable experiences part of your motion this year.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
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Time:
12:00pm - 12:20pm PT
Speakers:
Katie Penner
Head of Sender Relations, Sendoso
Shelly Weaver
Sr. Manager, Content Marketing

Report: Build A Weekly Pipeline Council

All the planning in the world doesn't matter if you aren't keeping your team aligned on how you're tracking against your targets. We will walk through our Pipeline Council template and guide, and you can download your own easy-to-use reporting framework to keep your entire GTM org marching in the same directions.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
12:20pm - 12:45pm PT
Speakers:
Ali Jawin
Marketing Leader
Sarah McConnell
VP of Demand Gen, Qualified

Bonus: How to Drive Autonomous Pipeline with Piper the AI SDR

Automating your pipeline generation is the way of the future. Hear from a Qualified customer how to drive pipeline 24x7, 365 with an AI SDR, and download the AI SDR Hiring Checklist.

April 20, 2023 10:00 AM
April 20, 2023 10:15 AM
qualified.com
America/Los_Angeles
Add to Calendar
Time:
12:45pm - 1:00pm PT
Speakers:
Jim Sinai
CMO, Vanilla
Claire Ebben
Director, Product Marketing, Qualified

Meet Qualified

Qualified is designed to help marketers generate more pipeline, more efficiently. With a unified pipeline generation platform and Piper the AI SDR, Qualified unlocks a whole new way to convert inbound buyers.

LIVE

From Qualified Headquarters

Tuesday, December 17th, 10am PT | Virtual Event

Thank you. You will receive a confirmation email with your unique link soon.
Oops! Something went wrong while submitting the form.
Thank you. You will receive a confirmation email with your unique link soon.
Qualified Forms

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy

Meet the Fall ‘23 
pipeline powerhouses

Udi Ledergor
Chief Evangelist

Jon Miller
CMO

Sara Varni
CMO

Alison Murdock
Fractional CMO

Jane Alexander
CMO

Kraig Swensrud
Founder & CEO

Maura Rivera
CMO

Meet the pipeline powerhouses

We're gathering some brilliant marketing minds to share their thoughts, playbooks, and strategies on all things marketing planning in the Age of AI.

Carilu Dietrich
CMO, Advisor
Jim Sinai
Chief Marketing Officer
Kerry Cunningham
Research & Thought Leadership
Ali Jawin
Marketing Leader
Nani Shaffer
VP of Demand Generation
Katie Penner
Head of Sender Relations
Kraig Swensrud
Co-founder & CEO
Sean Whiteley
Co-founder
Maura Rivera
Chief Marketing Officer
Sarah McConnell
VP of Demand Generation
Claire Ebben
Director, Product Marketing
Shelly Weaver
Sr. Manager, Content Marketing

Relive the magic from The New AI Marketing Funnel event, streamed live from the Qualified headquarters in San Francisco.

Featured content

It was a jam-packed event with visionary strategies, cutting-edge product demos, and inspiring customer success stories. Learn how modern marketers are shaping the future of pipeline generation for 2025 and beyond with the New AI Marketing Funnel.

Check out this deep dive that unpacks the New AI Marketing Funnel and see how CMOs are leveraging AI to scale pipeline generation. Experience the innovation of cutting-edge product demos and discover how the team at Box is thriving with Piper the AI SDR.

In this powerful keynote, Kraig unveils his vision for the New AI Marketing Funnel and the AI SDRs accelerating this transformation. Discover how AI is redefining pipeline generation and empowering marketers to take control like never before.

Experience the AI SDR movement as we explore use cases powered by Piper the AI SDR, take a closer look at the Qualified product in action, and share compelling customer success stories that deliver impactful results.

Tricia joins Dan Darcy (CCO, Qualified) to share her innovative approach to pipeline generation at Box, the leading content cloud, in the Age of AI. Discover how Box is utilizing Piper the AI SDR to scale pipeline and drive unparalleled efficiency.