Create Content People Will Love or Hate
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
Ian Faison
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure.
In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure.
In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure.
In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
This episode features an interview with Karl Van den Bergh, CMO, Gigamon, a company that helps enable IT organizations to eliminate security blind spots, optimize network traffic and reduce tool costs, enabling them to better secure and manage their hybrid cloud infrastructure.
In this episode, Karl talks about shifting from a lead model to a demand unit model, the impact of investing in brand when budgets are tight, and balancing awareness with demand. He also talks about his approach to content, creating something that stands out and that people either love or hate.
Key Takeaways:
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