Piper the AI SDR now works seamlessly across your most important marketing channels—the website and email–to convert inbound pipeline at scale. With AI Email, Piper can follow up with and nurture inbound leads with timely, intelligent, contextual emails; this innovation ushers in a faster, smarter way to generate inbound pipeline in the age of AI. 

Earlier this year, we unveiled some big innovation with Piper the AI SDR. Piper works around the clock to identify your most important website visitors and generate pipeline at scale. And the reception to Piper has been nothing short of incredible. Hundreds of CMOs at the world’s leading brands have hired Piper onto their teams and seen massive results: NextGen Healthcare has generated $7.5M in influenced pipeline, Aiven doubled their meetings booked, and Sendoso saves their human SDRs 15-20% selling time per week. 

You, our incredible customers, have been so enthusiastic about Piper the AI SDR, and have been asking us how she can do more. How can we set Piper loose as a fully autonomous AI SDR who can work across our most important inbound channels to scale pipeline generation, including email?

We’re incredibly excited to introduce AI Email, a brand new capability for Piper the AI SDR. Now Piper can send timely, contextual follow up and nurture emails designed to convert inbound leads into pipeline. She works seamlessly across channels—just like a human SDR—and she does it all autonomously. 

As a CMO, pipeline is on my mind 24x7 and I couldn’t be more excited about the opportunity to scale pipeline generation with the power of AI. It’s truly game-changing innovation.

‍The traditional inbound pipeline generation process is outdated

The AI revolution has all CMOs questioning our tried-and-true playbooks. Let’s take pipeline generation for example. We’ve been relying on traditional motions for decades, designed around outdated technology, complex processes, and human Sales Development Rep (SDR) capacity. This traditional approach results in slow speed to lead, and time is money! Studies show if you don't respond to a lead within five minutes of expressing interest you are 20X less likely to close that deal.

In the age of AI, and with the introduction of AI SDRs, there has to be a faster, smarter, more scalable way to generate pipeline.

Now with AI Email, Piper the AI SDR can fully automate inbound pipeline generation

To date, Piper the AI SDR has operated within the website. She can have meaningful conversations, surface marketing offers, schedule meetings, and serve as a copilot to sales reps during live chat. She is an incredibly powerful pipeline driver! But now, Piper can extend beyond the messenger to close the loop on inbound pipeline generation. SDRs no longer need to manually follow up with and nurture each inbound lead in their sales queue because Piper will do it for them instantly.

Wondering how AI Email can work for you? Here are five key use cases you can put it into practice:

• CONTACT SALES FOLLOW UP: A primary call to action on the B2B website, Piper can automatically qualify a buyer who submits a ‘contact sales’ form then quickly follow up over email to get a meeting on the books with their assigned sales rep right away.

• DEMO REQUEST FOLLOW UP: When a website visitor submits a form on the website for a demo request, Piper automatically determines whether they are qualified and immediately sends an email with a meeting link to schedule the demo with their dedicated sales team. This is speed to lead and it’s happening at scale.

• FREE TRIAL FOLLOW UP: A buyer is interested in test driving a product with a free trial. Once they create an account, Piper immediately sends an email to confirm the account creation along with a meeting link to book time for a product tour or answer product-related questions.

• EVENT FOLLOW UP: Once an in-person or virtual event has passed, Piper can send an immediate follow up. She knows who attended the event and who skipped, and can tailor her messages accordingly. Within her email, Piper can include a meeting link to book time or seamlessly continue the conversation when a buyer returns to the site. 

• CONTENT NURTURE: A buyer is interested in TOFU content, like a report. Once downloaded, Piper can send a follow up email with the report and other helpful resources. If the buyer returns to the website, Piper can track their browsing behavior and send a sequence of emails to nurture the buyer toward conversion.
  

The PipelineAI Platform is what makes AI Email so powerful

To do all this requires remarkable technology. With the Qualified PipelineAI Platform, Piper understands everything about your buyers and your business. This platform underpins all the incredible features that power AI Email. 

QUALIFIED LEAD 360 & ACCOUNT 360: Consolidate all your invaluable lead and account data into a single source of truth. When a lead is captured on the website, Qualified will use all known data across go-to-market systems to automatically enrich the lead with account details, website activity, buying intent, and conversion points. This is then organized into a unified lead list that can be dynamically sorted and filtered. Lead data is also rolled up under each account to provide a holistic picture of all account activity. This is the most comprehensive view of leads and accounts that your marketing team has ever seen! And this is what fuels Piper, so she can get to work converting inbound leads into pipeline.

AI EMAIL CAMPAIGN BUILDER: Select parameters and lay the foundation for each email campaign, like Demo Request Follow-up, Event Follow-up, or Content Nurture. Criteria includes campaign trigger, campaign duration, meeting booking goals, persistence levels, and exit criteria. Then, coach Piper with prompts, context, and tone to help her understand how to execute each email. This feature means you can forgo complex workflows, hardcoded rules, and predetermined send times; Piper just needs a bit of direction then she’s off to the races!

AI EMAIL SEQUENCE SIMULATOR: Test Piper’s email capabilities based on different scenarios. Piper will send bespoke emails using information about your business, buyers, and goals. Whether it’s one email or a series of emails, Piper determines both the content and timing based on buyer engagement. No two emails are the same. Generic, pre-canned email templates are no longer necessary as Piper will automatically generate personalized emails for each unique lead. This feature gives you full faith in Piper’s email skills so you know you can trust her once you set her loose.

Join the AI Email Trusted Tester waitlist today

Qualified AI Email modernizes your inbound pipeline generation motion with the power of AI. Now you can say goodbye to manual workflows, pre-canned email templates, and painful sales friction; and hello to more pipeline. AI Email is currently in Trusted Tester and will be generally available later this year. Click here to join the Trusted Tester waitlist and be sure to reach out to the Qualified team at anytime to learn more.