Cin7 faced challenges in improving sales metrics and efficiencies with a lean team, needing better conversion rates and seamless integration with their existing tech stack. After evaluating market options, they chose Qualified and implemented Piper, the AI SDR, which transformed their lead generation process. In just one month, Piper engaged over 600 visitors, generated 180 leads, and deflected over 200 support requests, allowing the sales team to focus on more complex interactions. With the Qualified platform, Cin7 improved their meeting booking rate from 70% to 81%.
Before hiring Piper, Cin7’s main challenges revolved around improving key pipeline metrics and sales efficiencies with a lean sales and marketing team.
Cin7’s Director of Marketing Operations Sean McCaffrey led the evaluation of tools in the market, and felt Qualified was the best choice to help automate their inbound pipeline generation process. Piper the AI SDR was at the forefront of this vision: “During the evaluation process, we were blown away by Piper. We went from thinking our SDRs would be manning live chat and having that typical click through navigation guide on our site, to fully integrating an AI solution.”
After a few weeks of implementation in partnership with their Qualified Success Architect, Cin7 went live with their instance of Qualified. Using the full power of the platform, Cin7 uses Qualified AI Meetings to create seamless booking experiences through their buttons and forms, Qualified AI Offers to capture leads, and Piper the AI SDR to proactively engage and convert website visitors into pipeline, with no humans involved.
Piper is an integral part of Cin7’s inbound motion - Cin7 nicknamed their Piper “Sam.” Cin7 uses Sam to engage with website visitors in real-time, identify high-intent prospects, and schedule meetings without human intervention or requiring visitors to fill out lengthy web forms. “This approach has significantly improved our lead generation process, and we are starting to see an increase in both the quantity and quality of our pipeline in just our first month live.” With Piper handling the initial engagement, Cin7’s sales team can focus on more complex, value-driven conversations, with the goal of driving higher conversion rates at each stage of the sales funnel.
In just the first month live, Sam handled over 600 conversations and generated 180 leads, but the impact on meeting conversion with Qualified overall has been the biggest highlight. Cin7 has achieved an 81% meetings booked rate with Qualified, compared to their previous 70% meetings booked rate through their demo request forms.
Using Sam to handle all visitor interactions has also helped mitigate existing customers looking for support on Cin7’s website. Prior to using Piper, Cin7’s existing customers would fill out demo forms to answer log-in or support requests, which would clog up the sales funnel. Now, Sam helps guide customers toward Cin7’s dedicated support portals and login screens, mitigating over 200 support requests in the first month live, and saving their sales reps valuable time.
The impact of using Qualified to transform the experience on Cin7’s website has been huge for Sean and his team as their GTM strategy evolves. “We're most excited about leveraging Piper's advanced AI capabilities to further personalize and scale our prospective and existing customer interactions as we move towards incorporating an upsell motion into our funnel.” The potential for even deeper integration with Cin7’s tech stack opens up new possibilities for more targeted, efficient engagement strategies.
With the Qualified platform and Piper the AI SDR, Cin7 is seeing remarkable results. Here are the highlights from just their first month live:
Sean is excited about continuing Cin7’s journey with Piper and Qualified: “We look forward to expanding Piper's role in our operations, using its data-driven insights to continually refine our approach and achieve even better outcomes.”
Learn how other companies like Demandbase, Sendoso, NextGen Healthcare, Aiven, and more are scaling their inbound conversion with Piper here.
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