Anti-Checklist Marketing

Anti-Checklist Marketing

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dorian Kendal, who is a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netflify, a platform for developers to build highly-performant and dynamic web sites, e-commerce stores and applications.

In this episode, Dorian discusses his non-traditional path to the CMO role, his experience restructuring teams for an enterprise focus, and the value of partner programs. He shares his thoughts on why you should avoid checklist marketing. 

Key Takeaways:

  • Moving from product-led growth to an enterprise focus requires more targeted, “surgical” campaigns. 
  • Evangelist and influencer programs can drive long-term pipeline growth more effectively than short-term, paid media strategies. 
  • Over-reliance on SEM (Search Engine Marketing) can stifle creativity and drain budgets without delivering proportional returns. Redirecting resources to SEO, community engagement, and innovative campaigns like events can offer better long-term ROI.

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Anti-Checklist Marketing

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Ian Faison
Ian Faison
No items found.
Anti-Checklist Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dorian Kendal, who is a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netflify, a platform for developers to build highly-performant and dynamic web sites, e-commerce stores and applications.

In this episode, Dorian discusses his non-traditional path to the CMO role, his experience restructuring teams for an enterprise focus, and the value of partner programs. He shares his thoughts on why you should avoid checklist marketing. 

Key Takeaways:

  • Moving from product-led growth to an enterprise focus requires more targeted, “surgical” campaigns. 
  • Evangelist and influencer programs can drive long-term pipeline growth more effectively than short-term, paid media strategies. 
  • Over-reliance on SEM (Search Engine Marketing) can stifle creativity and drain budgets without delivering proportional returns. Redirecting resources to SEO, community engagement, and innovative campaigns like events can offer better long-term ROI.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Anti-Checklist Marketing

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Ian Faison
Ian Faison
No items found.
Anti-Checklist Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dorian Kendal, who is a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netflify, a platform for developers to build highly-performant and dynamic web sites, e-commerce stores and applications.

In this episode, Dorian discusses his non-traditional path to the CMO role, his experience restructuring teams for an enterprise focus, and the value of partner programs. He shares his thoughts on why you should avoid checklist marketing. 

Key Takeaways:

  • Moving from product-led growth to an enterprise focus requires more targeted, “surgical” campaigns. 
  • Evangelist and influencer programs can drive long-term pipeline growth more effectively than short-term, paid media strategies. 
  • Over-reliance on SEM (Search Engine Marketing) can stifle creativity and drain budgets without delivering proportional returns. Redirecting resources to SEO, community engagement, and innovative campaigns like events can offer better long-term ROI.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Anti-Checklist Marketing

Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.

Anti-Checklist Marketing
Ian Faison
Ian Faison
|
September 24, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Dorian Kendal, who is a former CMO and a multi-time marketing leader. Most recently, Dorian served as CMO at Netflify, a platform for developers to build highly-performant and dynamic web sites, e-commerce stores and applications.

In this episode, Dorian discusses his non-traditional path to the CMO role, his experience restructuring teams for an enterprise focus, and the value of partner programs. He shares his thoughts on why you should avoid checklist marketing. 

Key Takeaways:

  • Moving from product-led growth to an enterprise focus requires more targeted, “surgical” campaigns. 
  • Evangelist and influencer programs can drive long-term pipeline growth more effectively than short-term, paid media strategies. 
  • Over-reliance on SEM (Search Engine Marketing) can stifle creativity and drain budgets without delivering proportional returns. Redirecting resources to SEO, community engagement, and innovative campaigns like events can offer better long-term ROI.

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