Betting on Brand Campaigns
Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.
Ian Faison
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Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.
This episode features an interview with Prachi Gore, SVP of Marketing, Checkr, Inc., a company that makes background checks faster, easier, and more compliant.
In this episode, Prachi shares how they balance marketing to both the SMB and enterprise markets, and discusses her approach to reach each group of prospects. She also emphasizes the importance of investing in brand, and talks about how her revenue team is focused on “push marketing”.
Key Takeaways:
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.
This episode features an interview with Prachi Gore, SVP of Marketing, Checkr, Inc., a company that makes background checks faster, easier, and more compliant.
In this episode, Prachi shares how they balance marketing to both the SMB and enterprise markets, and discusses her approach to reach each group of prospects. She also emphasizes the importance of investing in brand, and talks about how her revenue team is focused on “push marketing”.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.
This episode features an interview with Prachi Gore, SVP of Marketing, Checkr, Inc., a company that makes background checks faster, easier, and more compliant.
In this episode, Prachi shares how they balance marketing to both the SMB and enterprise markets, and discusses her approach to reach each group of prospects. She also emphasizes the importance of investing in brand, and talks about how her revenue team is focused on “push marketing”.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Prachi Gore, SVP of Marketing at Checkr, Inc., about marketing to both SMB and enterprise customers.
This episode features an interview with Prachi Gore, SVP of Marketing, Checkr, Inc., a company that makes background checks faster, easier, and more compliant.
In this episode, Prachi shares how they balance marketing to both the SMB and enterprise markets, and discusses her approach to reach each group of prospects. She also emphasizes the importance of investing in brand, and talks about how her revenue team is focused on “push marketing”.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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