Experiments as Investments in Future-Proofing
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
Ian Faison
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Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
This episode features an interview with Emily Campbell, CMO at Blackline, a leading provider of cloud software that automates and controls critical accounting processes.
In this episode, Emily discusses their shift to lifecycle marketing and her focus on doing fewer things better to drive efficiency. She also dives into her approach to experimentation, and how she’s allocating 50% of her budget to experiments as a way to future proof their organization.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
This episode features an interview with Emily Campbell, CMO at Blackline, a leading provider of cloud software that automates and controls critical accounting processes.
In this episode, Emily discusses their shift to lifecycle marketing and her focus on doing fewer things better to drive efficiency. She also dives into her approach to experimentation, and how she’s allocating 50% of her budget to experiments as a way to future proof their organization.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
This episode features an interview with Emily Campbell, CMO at Blackline, a leading provider of cloud software that automates and controls critical accounting processes.
In this episode, Emily discusses their shift to lifecycle marketing and her focus on doing fewer things better to drive efficiency. She also dives into her approach to experimentation, and how she’s allocating 50% of her budget to experiments as a way to future proof their organization.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Emily Campbell, CMO at Blackline, about connected content strategy and lifecycle management.
This episode features an interview with Emily Campbell, CMO at Blackline, a leading provider of cloud software that automates and controls critical accounting processes.
In this episode, Emily discusses their shift to lifecycle marketing and her focus on doing fewer things better to drive efficiency. She also dives into her approach to experimentation, and how she’s allocating 50% of her budget to experiments as a way to future proof their organization.
Key Takeaways:
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