This episode features an interview with Clare Dorrian, CMO at SugarCRM, a CRM that helps marketing, sales, and service teams finally get a clear picture of each customer’s journey.

In this episode, Clare talks about gaining clarity on your strategy and ensuring that it is not based on conjecture, advising marketing leaders not to sacrifice data-backed decisions for speed. She also discusses the importance of investing in reputation management and her approach to content.

Key Takeaways:

• You need to focus on profitable growth, and remaining both efficient and effective, especially as a lean marketing team. 
• People buy from people, investing in events is very important, as is investing in reputation management. 
• Don’t drive strategy based on conjecture; keep your team honest about goals and what needs to be done.

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