Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.
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For over a decade, B2B marketing leaders have relied on human Sales Development Representatives (SDRs) to bridge the gap between lead generation and pipeline creation. But as Qualified CMO Maura Rivera and Founder & CEO Kraig Swensrud discuss in this episode of The AI SDR Movement, that bridge has been broken for a long time—and we’ve all just learned to live with it.
Now, agentic marketing is changing the game.
The human SDR model was born out of necessity. When marketing became a digital medium, someone needed to follow up on all those clicks, form fills, and hand-raisers.
The answer? A team of junior reps, fresh out of college, tasked with qualifying leads and booking meetings for AEs.
It worked—kind of.
As Kraig pointed out, “Every B2B CMO adopted this process and just accepted it… But it’s always been a black box. You throw leads over the fence and hope someone’s working them.”
The fundamental problems with human SDRs are clear:
It’s no wonder marketers feel stuck—they own a pipeline number they can’t control and rely on a team they don’t manage.
As Kraig put it, “AI is the cloning gun of your best SDR—with superpowers.”
AI SDR agents are rewriting the playbook, solving every pain point that’s plagued the traditional model:
In Maura’s words: “I now have an SDR who’s always on-message, lightning fast, and never takes a day off.”
This isn’t some distant prediction—it’s already happening. Entire teams of inbound SDRs are being replaced by AI agents and others are shrinking as companies shift resources to higher-value roles.
What’s emerging is a more efficient, more reliable, and more controllable pipeline engine—the Agentic Marketing Funnel. Marketers are regaining control and seeing more predictable pipeline. Leads are being worked instantly and at scale. Hitting your target is no longer dependent on whether a rep shows up or knows what to say.
And it’s not just marketing.
AI agents are being deployed across sales, legal, engineering, HR departments, and more.
As Kraig said: “Agents are here—and the question is, are you going to be at the forefront or get left behind?”
The human SDR model wasn’t built to scale in today’s world. AI SDR agents are.
This is the year the switch flips.
Marketers who embrace agentic marketing strategies now will unlock exponential efficiency—and those who don’t may soon find themselves outpaced by those who did.
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Discover how AI SDRs revolutionize sales by leveraging data, advanced AI models, and secure processes. Learn the tech behind these digital reps and how they drive growth for modern sales teams.
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We hear this question from buyers all the time: But do AI SDRs actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR to automate our inbound pipeline generation.
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Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
Learn what makes AI agentic, how to use it to transform areas of your business, and how AI SDR agents are going to completely overhaul how we're marketing and selling our products.
We hear this question from buyers all the time: But do AI SDRs actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR to automate our inbound pipeline generation.
Automating your inbound pipeline generation doesn’t have to be done in one fell swoop. Learn how our customers utilize a crawl, walk, run approach to integrating AI SDRs into their inbound motion.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.
For over a decade, B2B marketing leaders have relied on human Sales Development Representatives (SDRs) to bridge the gap between lead generation and pipeline creation. But as Qualified CMO Maura Rivera and Founder & CEO Kraig Swensrud discuss in this episode of The AI SDR Movement, that bridge has been broken for a long time—and we’ve all just learned to live with it.
Now, agentic marketing is changing the game.
The human SDR model was born out of necessity. When marketing became a digital medium, someone needed to follow up on all those clicks, form fills, and hand-raisers.
The answer? A team of junior reps, fresh out of college, tasked with qualifying leads and booking meetings for AEs.
It worked—kind of.
As Kraig pointed out, “Every B2B CMO adopted this process and just accepted it… But it’s always been a black box. You throw leads over the fence and hope someone’s working them.”
The fundamental problems with human SDRs are clear:
It’s no wonder marketers feel stuck—they own a pipeline number they can’t control and rely on a team they don’t manage.
As Kraig put it, “AI is the cloning gun of your best SDR—with superpowers.”
AI SDR agents are rewriting the playbook, solving every pain point that’s plagued the traditional model:
In Maura’s words: “I now have an SDR who’s always on-message, lightning fast, and never takes a day off.”
This isn’t some distant prediction—it’s already happening. Entire teams of inbound SDRs are being replaced by AI agents and others are shrinking as companies shift resources to higher-value roles.
What’s emerging is a more efficient, more reliable, and more controllable pipeline engine—the Agentic Marketing Funnel. Marketers are regaining control and seeing more predictable pipeline. Leads are being worked instantly and at scale. Hitting your target is no longer dependent on whether a rep shows up or knows what to say.
And it’s not just marketing.
AI agents are being deployed across sales, legal, engineering, HR departments, and more.
As Kraig said: “Agents are here—and the question is, are you going to be at the forefront or get left behind?”
The human SDR model wasn’t built to scale in today’s world. AI SDR agents are.
This is the year the switch flips.
Marketers who embrace agentic marketing strategies now will unlock exponential efficiency—and those who don’t may soon find themselves outpaced by those who did.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.
For over a decade, B2B marketing leaders have relied on human Sales Development Representatives (SDRs) to bridge the gap between lead generation and pipeline creation. But as Qualified CMO Maura Rivera and Founder & CEO Kraig Swensrud discuss in this episode of The AI SDR Movement, that bridge has been broken for a long time—and we’ve all just learned to live with it.
Now, agentic marketing is changing the game.
The human SDR model was born out of necessity. When marketing became a digital medium, someone needed to follow up on all those clicks, form fills, and hand-raisers.
The answer? A team of junior reps, fresh out of college, tasked with qualifying leads and booking meetings for AEs.
It worked—kind of.
As Kraig pointed out, “Every B2B CMO adopted this process and just accepted it… But it’s always been a black box. You throw leads over the fence and hope someone’s working them.”
The fundamental problems with human SDRs are clear:
It’s no wonder marketers feel stuck—they own a pipeline number they can’t control and rely on a team they don’t manage.
As Kraig put it, “AI is the cloning gun of your best SDR—with superpowers.”
AI SDR agents are rewriting the playbook, solving every pain point that’s plagued the traditional model:
In Maura’s words: “I now have an SDR who’s always on-message, lightning fast, and never takes a day off.”
This isn’t some distant prediction—it’s already happening. Entire teams of inbound SDRs are being replaced by AI agents and others are shrinking as companies shift resources to higher-value roles.
What’s emerging is a more efficient, more reliable, and more controllable pipeline engine—the Agentic Marketing Funnel. Marketers are regaining control and seeing more predictable pipeline. Leads are being worked instantly and at scale. Hitting your target is no longer dependent on whether a rep shows up or knows what to say.
And it’s not just marketing.
AI agents are being deployed across sales, legal, engineering, HR departments, and more.
As Kraig said: “Agents are here—and the question is, are you going to be at the forefront or get left behind?”
The human SDR model wasn’t built to scale in today’s world. AI SDR agents are.
This is the year the switch flips.
Marketers who embrace agentic marketing strategies now will unlock exponential efficiency—and those who don’t may soon find themselves outpaced by those who did.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Discover why the traditional SDR model is broken—and how AI SDR agents are transforming B2B pipeline creation. Learn how agentic marketing delivers faster, smarter, and more scalable results.
For over a decade, B2B marketing leaders have relied on human Sales Development Representatives (SDRs) to bridge the gap between lead generation and pipeline creation. But as Qualified CMO Maura Rivera and Founder & CEO Kraig Swensrud discuss in this episode of The AI SDR Movement, that bridge has been broken for a long time—and we’ve all just learned to live with it.
Now, agentic marketing is changing the game.
The human SDR model was born out of necessity. When marketing became a digital medium, someone needed to follow up on all those clicks, form fills, and hand-raisers.
The answer? A team of junior reps, fresh out of college, tasked with qualifying leads and booking meetings for AEs.
It worked—kind of.
As Kraig pointed out, “Every B2B CMO adopted this process and just accepted it… But it’s always been a black box. You throw leads over the fence and hope someone’s working them.”
The fundamental problems with human SDRs are clear:
It’s no wonder marketers feel stuck—they own a pipeline number they can’t control and rely on a team they don’t manage.
As Kraig put it, “AI is the cloning gun of your best SDR—with superpowers.”
AI SDR agents are rewriting the playbook, solving every pain point that’s plagued the traditional model:
In Maura’s words: “I now have an SDR who’s always on-message, lightning fast, and never takes a day off.”
This isn’t some distant prediction—it’s already happening. Entire teams of inbound SDRs are being replaced by AI agents and others are shrinking as companies shift resources to higher-value roles.
What’s emerging is a more efficient, more reliable, and more controllable pipeline engine—the Agentic Marketing Funnel. Marketers are regaining control and seeing more predictable pipeline. Leads are being worked instantly and at scale. Hitting your target is no longer dependent on whether a rep shows up or knows what to say.
And it’s not just marketing.
AI agents are being deployed across sales, legal, engineering, HR departments, and more.
As Kraig said: “Agents are here—and the question is, are you going to be at the forefront or get left behind?”
The human SDR model wasn’t built to scale in today’s world. AI SDR agents are.
This is the year the switch flips.
Marketers who embrace agentic marketing strategies now will unlock exponential efficiency—and those who don’t may soon find themselves outpaced by those who did.
Discover how we can help you convert more prospects into pipeline–right from your website.
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