If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison

No items found.

Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships.

Key Takeaways:

Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind.
When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting.
You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison

No items found.

If You’re Not Working with Influencers, You’re Left Behind

Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships.

Key Takeaways:

Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind.
When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting.
You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue.

If You’re Not Working with Influencers, You’re Left Behind

This episode features an interview with Cristy Garcia, CMO, impact.com, a partnership management platform that automates business partnerships, at scale.

Ian Faison

No items found.

Learn from Cristy Garcia, CMO, impact.com, about working with influencers and the do’s and don'ts of partnerships.

Key Takeaways:

Influencers have been around for awhile, but they became even more important during the pandemic. If you aren’t working with influencers as a marketer, you’re being left behind.
When partnerships fail, it is most often due to lack of communication. Make sure to be very clear about payments, expectations, and what you are promoting.
You can generate significant revenue through partnerships, for some companies, as high as 28 percent of their total revenue.

If You’re Not Working with Influencers, You’re Left Behind

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