Investing in Brand Awareness for Long-term Business Evolution and Growth
Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.
Ian Faison
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Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.
This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP.
In this episode, Todd provides insights into the marketing team’s responsibilities within Acumatica, how people want to be sold to, and what major sports sponsorships have done for brand awareness and helping his team break through to new audiences. Todd dives deep into his vision and work in brand awareness for Acumatica and how those efforts directly work with and alongside demand generation.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.
This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP.
In this episode, Todd provides insights into the marketing team’s responsibilities within Acumatica, how people want to be sold to, and what major sports sponsorships have done for brand awareness and helping his team break through to new audiences. Todd dives deep into his vision and work in brand awareness for Acumatica and how those efforts directly work with and alongside demand generation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.
This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP.
In this episode, Todd provides insights into the marketing team’s responsibilities within Acumatica, how people want to be sold to, and what major sports sponsorships have done for brand awareness and helping his team break through to new audiences. Todd dives deep into his vision and work in brand awareness for Acumatica and how those efforts directly work with and alongside demand generation.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Todd Wells shares his vision and focus on brand awareness for Acumatica, and how those efforts directly work alongside demand generation.
This episode features an interview with Todd Wells, CMO at Acumatica, a leading innovator in cloud ERP.
In this episode, Todd provides insights into the marketing team’s responsibilities within Acumatica, how people want to be sold to, and what major sports sponsorships have done for brand awareness and helping his team break through to new audiences. Todd dives deep into his vision and work in brand awareness for Acumatica and how those efforts directly work with and alongside demand generation.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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