This episode features an interview with Jordan Schenck, Chief Brand Officer at Flashfood, a technology company working to eliminate retail food waste by connecting consumers with discounted food nearing its best-by date.

In this episode, Jordan shares with us how to push through the zeitgeist around what you do to change consumer perception, and she talks about some unique strategies for mobilizing your fan base to boost sales and brand awareness even without Coca-Cola dollars.

Key Takeaways:

• Your biggest fans are your biggest drivers of sales. Empower and motivate your customer base to go to bat for you and market your products. How do you do it? Make and sell good products that people use and have them share their experiences.
• Changing the zeitgeist around you and your product. Just because consumers have used similar products to yours doesn’t mean anything. When you make superior products that people love, and when you market those products in unique ways, you get people's attention, which builds greater brand awareness.
• Organic brand awareness can be worth more than big dollars. Most companies don’t have the kind of cash big dogs like Coca-Cola do. But if you create fandom around your products, you do a lot with a little.