Optimizing ROI with the Right Marketing Mix
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
Ian Faison
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Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
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Learn from Karl Van den Bergh, CMO, Gigamon, about the impact of investing in brand when budgets are tight.
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Learn from Allison Breeding, CMO, Apptio, an IBM Company, about experimenting and pushing the envelope in marketing.
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Learn from Dorian Kendal, former CMO and multi-time marketing leader, about restructuring teams for an enterprise focus.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Grant Johnson shares insights on prioritizing ROI and tailoring your marketing mix, as well as the value of exploring new tools and strategies for your marketing approach.
In this episode, Grant Johnson, CMO at Billtrust, shares insights on prioritizing ROI and tailoring your marketing mix. Additionally, the episode explores Grant's marketing strategy and how he incorporates investing in new and untested tools and strategies into his overall approach. It is a valuable listen for anyone looking to improve their marketing strategy and gain insight into how to maximize ROI.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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