This episode features an interview with Andy Nester, CMO at Firstup, the world’s first intelligent communication platform.

In this episode, Andy gives us the scoop on why Firstup is the best in the business at delivering information to individual workers, how he and his team help large organizations personalize experiences for their workers, and his approach to in-depth problem solving for customers. Andy also shares about his work breaking down organizational silos and how that helps scale success for businesses.  

Key Takeaways

• Build communities based on who you’re specifically trying to serve. The more you attempt to attract and engage a community of multiple roles and various functions, you inadvertently water down the value you offer. Identify your persona’s shared purpose and get laser focused on how they are collectively marching toward the same objective.
• Large companies need a platform where they can communicate with every single worker. Utilizing a platform that automates communication at scale with individual employees is key in successfully understanding your workforce and making data driven decisions.
• If you want to scale, you need to identify and break down organizational silos. Whether it’s sales, marketing, or otherwise, when teams work individually, they risk losing knowledge and insights that could help the company grow as a whole.