Stop Fighting with Your Collateral and Make Better Content
Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
Ian Faison
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Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content.
Key Takeaways:
AI is a tool - use it: Use tools like Chat GPT for brainstorming ideas. AI can help you generate creative concepts and refine your strategies, making your campaigns more dynamic and innovative.
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Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.
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Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.
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Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content.
Key Takeaways:
AI is a tool - use it: Use tools like Chat GPT for brainstorming ideas. AI can help you generate creative concepts and refine your strategies, making your campaigns more dynamic and innovative.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content.
Key Takeaways:
AI is a tool - use it: Use tools like Chat GPT for brainstorming ideas. AI can help you generate creative concepts and refine your strategies, making your campaigns more dynamic and innovative.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Eric Thum, Head of Marketing at VTS, about how to design better content.
In this episode, Eric shares with us how to effectively tailor marketing messaging, why it’s important to push the boundaries of content design, and leveraging tools like ChatGPT for brainstorming ideas. Eric also talks about why fighting pieces of collateral to get to the point is often done in vain and his approach to creating better content.
Key Takeaways:
AI is a tool - use it: Use tools like Chat GPT for brainstorming ideas. AI can help you generate creative concepts and refine your strategies, making your campaigns more dynamic and innovative.
Discover how we can help you convert more prospects into pipeline–right from your website.
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