Stop Using Someone Else’s Playbook

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

Related content

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Becoming a Leader in Analyst ReportsBecoming a Leader in Analyst Reports

Becoming a Leader in Analyst Reports

Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.

How to Experiment on a Tight BudgetHow to Experiment on a Tight Budget

How to Experiment on a Tight Budget

Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
No items found.
Stop Using Someone Else’s Playbook
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Ian Faison
Ian Faison
No items found.
Stop Using Someone Else’s Playbook
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Stop Using Someone Else’s Playbook

Learn from Tom Wentworth, CMO at Recorded Future, about building one of the largest cyber intelligence new sites.

Stop Using Someone Else’s Playbook
Ian Faison
Ian Faison
|
July 16, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Tom Wentworth, CMO at Recorded Future, the world’s largest threat intelligence company, working with over 1,600 businesses and government organizations across more than 74 countries.

In this episode, Tom talks about building Recorded Future News, a separate P&L that has become one of the largest cyber intelligence news sites, and a trusted media entity that breaks important news in the cybersecurity/intelligence world.

Key Takeaways:

  • Brand building is not just about creating awareness, it is about building trust and building relationships. 
  • Sometimes, the only information you need to determine ROI is whether your clients and prospects feel your initiative provides them with value.
  • A quick way to fail as a CMO is to run someone else’s playbook. Make sure that you understand the current company and context; create a bespoke plan.
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us