The Brand Strategy Roadmap
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Ian Faison
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On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
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Learn from Gaurav Agarwal, COO and Revenue Leader at ClickUp, about testing content to go viral and keeping up with generational formats to stay relevant.
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Learn from Ural Cebeci, SVP Marketing, Global Demand Generation at Braze about understanding digital body language and delivering value through personalization.
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Learn from Emma Robinson, B2B Marketing Lead at Canva, about the inherent value of brand and content, and avoiding the sea of sameness in B2B.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Stay up to date with weekly drops of fresh B2B marketing and sales content.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
This episode features an interview with Cindy Knezevich, Senior Vice President of Brand and Communications at Salesloft, the leading sales engagement platform that helps sellers and sales teams drive more revenue. Cindy has spent the majority of her career in marketing leadership roles growing and transforming Sales-as-a-Service companies. She’s overseen Salesloft’s rebrand in 2021, as well as the highly successful relaunch of the company’s website in 2020.
On this episode, Cindy shares insights into the power of brand and demand gen alignment, why customers are the most significant constituency, and brand consistency.
Key Takeaways
Discover how we can help you convert more prospects into pipeline–right from your website.
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