The CRO to CMO Advantage: Reimagining Go to Market
Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.
Ian Faison
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Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.
This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight’s biggest weakness by offering a smarter alternative — shared truckload — that moves goods more reliably and with fewer emissions.
In this episode, Orlando shares with us his tips for innovating decades old marketing strategies, the benefit of working under dynamic leadership, and why you should always keep your prospects laughing and learning. Orlando also talks about his journey of becoming the active CRO and CMO at a company like Flock Freight and what it takes to reimagine go to market from org structure and design.
Key Takeaways:
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Learn from Jenny Force, Global VP Demand Generation at Meltwater, about using tech to automate the inbound process and maximize each MQL.
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Learn from Luke Arno, CRO, Transcend, about how a CRO thinks about marketing strategy, and marketing with a focus on data privacy.
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Learn from Kamal Thakarsey, CMO at Smartling, about fighting customer complacency and differentiating in a crowded market.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.
This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight’s biggest weakness by offering a smarter alternative — shared truckload — that moves goods more reliably and with fewer emissions.
In this episode, Orlando shares with us his tips for innovating decades old marketing strategies, the benefit of working under dynamic leadership, and why you should always keep your prospects laughing and learning. Orlando also talks about his journey of becoming the active CRO and CMO at a company like Flock Freight and what it takes to reimagine go to market from org structure and design.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.
This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight’s biggest weakness by offering a smarter alternative — shared truckload — that moves goods more reliably and with fewer emissions.
In this episode, Orlando shares with us his tips for innovating decades old marketing strategies, the benefit of working under dynamic leadership, and why you should always keep your prospects laughing and learning. Orlando also talks about his journey of becoming the active CRO and CMO at a company like Flock Freight and what it takes to reimagine go to market from org structure and design.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Orlando Baeza, CRO & CMO at Flock Freight, and his team are creating a more cost-effective and efficient future for the trucking industry.
This episode features an interview with Orlando Baeza, CRO & CMO at Flock Freight, fixing freight’s biggest weakness by offering a smarter alternative — shared truckload — that moves goods more reliably and with fewer emissions.
In this episode, Orlando shares with us his tips for innovating decades old marketing strategies, the benefit of working under dynamic leadership, and why you should always keep your prospects laughing and learning. Orlando also talks about his journey of becoming the active CRO and CMO at a company like Flock Freight and what it takes to reimagine go to market from org structure and design.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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