The Customer Journey Isn’t a Funnel - It’s a Spiral
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
Ian Faison
No items found.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
.jpg)
Learn from Emma Robinson, B2B Marketing Lead at Canva, about the inherent value of brand and content, and avoiding the sea of sameness in B2B.
.jpg)
Learn from Jean-Christophe Pitié, CMO and Chief Partner Officer, Contentsquare about the future of SEO and influencing LLMs.
.jpg)
Learn from Drew Chapin, CMO at Certinia, about monitoring buying signals and generating the right traffic to your site.
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Sun Lee, CMO at BigPanda, shares about why she thinks of the customer journey as a spiral.
This episode features an interview with Sun Lee, CMO at BigPanda, a software company that enables organizations to organize and mobilize the world’s DevOps and ITOps data.
In this episode, Sun shares why she no longer thinks about the customer journey as a traditional funnel, why it's important to “go big or go home” on events, and the importance of face-to face human interaction.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
.svg)
