The Exciting Potential of AI SDRs

The Exciting Potential of AI SDRs

Learn from Niloy Sanyal, CMO at LeanTaaS, CMO, LeanTaaS, about how he is handling last touch versus multitouch.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.

In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. 

Key Takeaways:

  • While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to best determine the next best touch. 
  • B2B still has a way to go to fully leverage the capacity of our current LLMs, not to mention the new versions coming out. There is immense opportunity in AI SDRs and BDRs. 
  • If you may the CEO fill out a form on your website, you’ve lost them. Ungating content allows high level prospects to consume the information they need.

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The Exciting Potential of AI SDRs

Learn from Niloy Sanyal, CMO at LeanTaaS, CMO, LeanTaaS, about how he is handling last touch versus multitouch.

Ian Faison
Ian Faison
No items found.
The Exciting Potential of AI SDRs
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.

In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. 

Key Takeaways:

  • While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to best determine the next best touch. 
  • B2B still has a way to go to fully leverage the capacity of our current LLMs, not to mention the new versions coming out. There is immense opportunity in AI SDRs and BDRs. 
  • If you may the CEO fill out a form on your website, you’ve lost them. Ungating content allows high level prospects to consume the information they need.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Exciting Potential of AI SDRs

Learn from Niloy Sanyal, CMO at LeanTaaS, CMO, LeanTaaS, about how he is handling last touch versus multitouch.

Ian Faison
Ian Faison
No items found.
The Exciting Potential of AI SDRs
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.

In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. 

Key Takeaways:

  • While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to best determine the next best touch. 
  • B2B still has a way to go to fully leverage the capacity of our current LLMs, not to mention the new versions coming out. There is immense opportunity in AI SDRs and BDRs. 
  • If you may the CEO fill out a form on your website, you’ve lost them. Ungating content allows high level prospects to consume the information they need.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

The Exciting Potential of AI SDRs

Learn from Niloy Sanyal, CMO at LeanTaaS, CMO, LeanTaaS, about how he is handling last touch versus multitouch.

The Exciting Potential of AI SDRs
Ian Faison
Ian Faison
|
February 4, 2025
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Niloy Sanyal, CMO at LeanTaaS, a growth stage company that creates software solutions combining lean principles, predictive and prescriptive analytics, and machine learning to transform hospital and infusion center operations.

In this conversation, Niloy and Ian debate the merits of last touch versus multitouch attribution models. They also dive into the potential of AI SDRs and the benefits of ungating the content on your website. 

Key Takeaways:

  • While reporting last touch attribution may help CMOs establish credibility, there are benefits to thinking in terms of multitouch and how to best determine the next best touch. 
  • B2B still has a way to go to fully leverage the capacity of our current LLMs, not to mention the new versions coming out. There is immense opportunity in AI SDRs and BDRs. 
  • If you may the CEO fill out a form on your website, you’ve lost them. Ungating content allows high level prospects to consume the information they need.

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