The Proverbial Question of ROI
Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
Ian Faison
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Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
This episode features an interview with Stephen Gold, (Previous) Chief Sales and Marketing Officer at SparkCognition, a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets.
In this episode, Stephen discusses experimenting to find the best combination of elements to engage prospects through a long sales cycle. He also dives into the healthy tension between marketing and sales, and how he is thinking about using AI tools in his marketing.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
This episode features an interview with Stephen Gold, (Previous) Chief Sales and Marketing Officer at SparkCognition, a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets.
In this episode, Stephen discusses experimenting to find the best combination of elements to engage prospects through a long sales cycle. He also dives into the healthy tension between marketing and sales, and how he is thinking about using AI tools in his marketing.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
This episode features an interview with Stephen Gold, (Previous) Chief Sales and Marketing Officer at SparkCognition, a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets.
In this episode, Stephen discusses experimenting to find the best combination of elements to engage prospects through a long sales cycle. He also dives into the healthy tension between marketing and sales, and how he is thinking about using AI tools in his marketing.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Learn from Stephen Gold, Chief Sales and Marketing Officer (Previous) at SparkCognition about finding success within a long sales cycle.
This episode features an interview with Stephen Gold, (Previous) Chief Sales and Marketing Officer at SparkCognition, a company providing AI solutions that allow organizations to predict future outcomes, prescribe next actions, empower people, and protect assets.
In this episode, Stephen discusses experimenting to find the best combination of elements to engage prospects through a long sales cycle. He also dives into the healthy tension between marketing and sales, and how he is thinking about using AI tools in his marketing.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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