Unlocking the Power of Product Led Growth Marketing

Unlocking the Power of Product Led Growth Marketing

Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.

Ian Faison
Ian Faison
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Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.

 Key Takeaways

  • To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
  • Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
  • In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.

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Unlocking the Power of Product Led Growth Marketing

Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.

Ian Faison
Ian Faison
No items found.
Unlocking the Power of Product Led Growth Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.

 Key Takeaways

  • To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
  • Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
  • In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Unlocking the Power of Product Led Growth Marketing

Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.

Ian Faison
Ian Faison
No items found.
Unlocking the Power of Product Led Growth Marketing
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.

 Key Takeaways

  • To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
  • Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
  • In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Unlocking the Power of Product Led Growth Marketing

Madhukar Kumar, CMO, Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode.

Unlocking the Power of Product Led Growth Marketing
Ian Faison
Ian Faison
|
February 28, 2022
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

Madhukar Kumar, the CMO of Singlestore and a PLG expert, shares his insights on the world of product led growth in this episode. With over 15 years of experience leading global product marketing and product management teams, Madhukar explains how PLG can transform businesses, dispels common misconceptions, and highlights upcoming trends in the field.

 Key Takeaways

  • To implement a successful PLG strategy, companies should focus on creating a product that is easy to try, adopt, and use. They should also measure product usage and customer behavior to identify areas for improvement and opportunities for growth.
  • Common misconceptions about PLG include thinking that it only works for certain types of products or industries, or that it requires a freemium pricing model.
  • In the future, PLG is likely to become even more important as companies continue to move to the cloud and as customers demand products that are easy to use and deliver value quickly.
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