Where to Play and How to Win

Where to Play and How to Win

Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.

Ian Faison
Ian Faison
No items found.
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. 

In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriately. She also dives into the process of determining where to play and how to win at Lightspeed Commerce.

Key Takeaways:

  • You need to understand your segments in order to ensure that you are talking appropriately about the value proposition for each segment. 
  • Go through the exercise of determining where to play in the market and how you can win there. Gain clarity regarding the choices that you are making and where you should say no. 
  • Position yourselves as a partner, instead of the provider of a product or service, when you are building your brand.

Related content

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Lightning Strikes - Pulling Yourself Above the “Visible Line” with a Small Budget

Learn from Melton Littlepage, CMO at 1Password about the “lightning strikes” strategy and how it can pull you above the “visibility line”, increasing awareness even with a limited budget.

Becoming a Leader in Analyst ReportsBecoming a Leader in Analyst Reports

Becoming a Leader in Analyst Reports

Learn from Alex Saric, CMO at Ivalua about pitching to and engaging with analysts to consistently lead in reports.

How to Experiment on a Tight BudgetHow to Experiment on a Tight Budget

How to Experiment on a Tight Budget

Learn from Liz Carter, CMO at Reputation, about the differences between brand and reputation.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Where to Play and How to Win

Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.

Ian Faison
Ian Faison
No items found.
Where to Play and How to Win
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. 

In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriately. She also dives into the process of determining where to play and how to win at Lightspeed Commerce.

Key Takeaways:

  • You need to understand your segments in order to ensure that you are talking appropriately about the value proposition for each segment. 
  • Go through the exercise of determining where to play in the market and how you can win there. Gain clarity regarding the choices that you are making and where you should say no. 
  • Position yourselves as a partner, instead of the provider of a product or service, when you are building your brand.

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Where to Play and How to Win

Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.

Ian Faison
Ian Faison
No items found.
Where to Play and How to Win
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. 

In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriately. She also dives into the process of determining where to play and how to win at Lightspeed Commerce.

Key Takeaways:

  • You need to understand your segments in order to ensure that you are talking appropriately about the value proposition for each segment. 
  • Go through the exercise of determining where to play in the market and how you can win there. Gain clarity regarding the choices that you are making and where you should say no. 
  • Position yourselves as a partner, instead of the provider of a product or service, when you are building your brand.

Related content

Stay up to date with weekly drops of fresh B2B marketing and sales content.

By registering, you agree that Qualified may process your personal data for events and marketing as set forth in our Privacy Policy
Thank you for subscribing. You’ll start receiving updates for Qualified+ shortly.
Oops! Something went wrong while submitting the form.

Where to Play and How to Win

Learn from Kady Srinivasan, CMO at Lightspeed Commerce about being deliberate when choosing the markets in which to play.

Where to Play and How to Win
Ian Faison
Ian Faison
|
May 21, 2024
|
X
min read
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link
Apple Podcast LinkGoogle Podcast LinkSpotify Podcast Link

This episode features an interview with Kady Srinivasan, CMO at Lightspeed Commerce, a commerce platform that helps merchants innovate to simplify, scale and provide exceptional customer experiences. 

In this episode, Kady discusses the importance of understanding your segments so you can talk about the value proposition for each segment appropriately. She also dives into the process of determining where to play and how to win at Lightspeed Commerce.

Key Takeaways:

  • You need to understand your segments in order to ensure that you are talking appropriately about the value proposition for each segment. 
  • Go through the exercise of determining where to play in the market and how you can win there. Gain clarity regarding the choices that you are making and where you should say no. 
  • Position yourselves as a partner, instead of the provider of a product or service, when you are building your brand.
Tags:
No tags added.

Related articles

Qualified in Action

Quick demo?

Discover how we can help you convert more prospects into pipeline–right from your website.

Contact Us