On this episode, Renee discusses the importance of knowing the key players in your organization, going from zero to one in a tech start-up, and being right vs being a good partner.
0:00
Welcome to Rise of RevOps.
0:07
I'm the in-phase on CEO of Cast Meon Studios.
0:09
And today we are joined by special guest Renee, how are you?
0:12
Great. How are you? Thanks so much for having me in.
0:15
Thanks so much for joining the show.
0:17
Excited to chat revenue operations at
0:20
Rutterstack chat your background and everything in between.
0:24
So let's get to our rev opening here.
0:26
How did you get into RevOps?
0:28
Oh my gosh, I have not heard that pun before,
0:31
but that's a great one. I'm not to use that sometime.
0:34
I got myself too apparently.
0:36
Probably like most people in RevOps,
0:39
I got here sort of by Kinesis,
0:41
but I got into RevOps via partner operations.
0:45
So when I started my career,
0:46
I was in sort of a product management role at
0:48
Cisco where I was responsible for a number of
0:52
applications that the partners in
0:54
Cisco's ecosystem leverage.
0:56
From there, I went from a very large company to
0:59
a very small startup at the time.
1:01
I joined Bolt, the checkout company, Bolt,
1:03
to lead their partner operations from there.
1:07
Based on a number of projects I worked on that role,
1:09
sort of expanded into supporting partnerships and SDR
1:12
and then later sales as well.
1:14
So sort of a standard sort of sales
1:17
off scope of work at Bolt.
1:19
And then from there, I've sort of found the opportunity
1:22
via some folks in my network at Rutterstack
1:24
to lead their RevOps operations function.
1:26
And when I met with the team,
1:28
it ended up being what I thought could be a great fit
1:31
for the next step of my career.
1:33
- Yeah, what's your definition of Rev new operations?
1:35
- So I've been interviewing folks for my team
1:37
for a little while, so I have this spiel down
1:40
in terms of what RevOps means at Rutterstack.
1:42
But I think of RevOps as the team that's responsible
1:45
for providing the go-to-market functions,
1:47
be it sales, SDR, partnerships, marketing
1:50
with the insights, processes and tools
1:54
that they need to be successful at their jobs, right?
1:57
So whether it's a forecast or an impact analysis
2:01
to all of the sales processes and handoffs between teams,
2:05
how do we qualify leads to then all the tools
2:07
that enable those things to happen
2:09
in a systematic, formulaic and measurable way.
2:13
- And then what does your team look like at Rutterstack?
2:15
- A RevOps team is a team of three, so myself
2:18
and then we have someone focused particularly
2:20
on sales operations, so supporting SDR, sales,
2:24
and then sort of all the sort of one level outside of that,
2:27
right?
2:28
How does sales interact with customer success?
2:31
How does SDR interact with marketing?
2:33
So they're responsible sort of for that full stack
2:35
of functions, insights, processes, systems
2:38
for that functional area.
2:40
And then we also have a member of my team
2:41
who's an analytics engineer focused on more detailed
2:46
analytics around marketing attribution
2:48
or product activation insights, anything from our install base
2:52
of a free or paid customers that might indicate some propensity
2:56
to buy or spend more with Rutterstack.
2:58
And then myself, obviously sort of over all
3:00
of those functional areas as well as providing support
3:03
for the marketing team, in addition to obviously
3:05
that sales focus.
3:06
- How does Rutterstack go to market?
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Who are you selling to and what do y'all do?
3:10
- Rutterstack is a customer data platform.
3:12
For those of you not in the space,
3:14
that is Rutterstack provides data pipelines
3:17
that enable you to take data and insights and usage
3:21
from your website or your application
3:24
and send it into your warehouse.
3:25
And then from your warehouse, maybe you can run some DBTs
3:28
or analytics on that data and then send it back
3:31
to either those applications or another source.
3:34
So for a RevOps person, right?
3:37
We do use Rutterstack at Rutterstack.
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We might send someone does a demo request on our website.
3:43
We'll use Rutterstack to send that form submission event
3:46
into Salesforce, use Rutterstack to transform that
3:49
into a lead and create a new lead in Salesforce
3:52
and sort of route that to the SDRs
3:54
through a sort of more traditional SAS tech stack process.
3:58
And then throughout the course of that customer's journey
4:01
with us, as they use our application
4:04
or engage with our website more,
4:06
we'll also retain all that data in our backend.
4:09
And maybe we have a lead scoring model, right?
4:12
We'll use a reverse ETL or we'll send that data
4:16
from our warehouse back in the Salesforce
4:18
to give our go-to-market teams some more insight
4:20
on that person's propensity to talk to us.
4:23
So that's what Rutterstack does in terms of who we target
4:26
and how we go to market.
4:27
We're selling primarily to data teams, product teams,
4:30
heads of marketing rights of folks that want to take the data
4:35
from their customers or potential customers
4:37
and figure out how to use it to drive additional revenue
4:41
or serve better experiences to their customers.
4:43
So we're looking at selling into more technical teams
4:47
a lot of the time.
4:48
And then I think maybe the first part of your question,
4:51
which I'm answering last is sort of how do we go to market?
4:53
So we've recently started doing outbound a lot more.
4:56
So that's one component.
4:57
I think we have a significant amount of inbound traffic
5:01
that we get.
5:01
There's a lot of content that Rutterstack will put out
5:04
in terms of the data space.
5:05
Rutterstack has a top data engineering podcast as well.
5:09
So we'll put out a lot of content.
5:11
Webinars, things like that, that drive inbound interest
5:14
and then leading to demo requests and app signups,
5:17
which is sort of that last go-to-market funnel for us.
5:20
We have a freemium model, right?
5:22
We have a free product.
5:23
You can sign up for Rutterstack today
5:25
and send about 5 million events per month for free.
5:28
So we have a number of users that sign up, try it out
5:31
and either quickly approach that limit
5:34
or are interested to learn more
5:36
and get in a conversation with an expert on our team
5:38
and sort of engage and start the sales process that way.
5:42
- Love to see that.
5:43
You all have a thriving podcast.
5:44
It was great to see and video series, I might add.
5:47
Coming to this role, I'm curious,
5:48
like over your first six months, like,
5:51
how did you approach sort of getting your head around this,
5:54
like where you were at as a company in this RevOps duties?
5:57
- So when I joined, and this was the approach that I shared
5:59
as well when I was interviewing for the role
6:01
and with a whole new set of problems and challenges
6:04
and opportunities, you really need to understand the way
6:07
that everything works today to make it the way
6:10
that it should be, right, or go from point A to point B
6:13
or from zero to one in the case of joining
6:15
sort of an early saved startup.
6:16
So what that meant for me when I came in
6:19
is understanding the way it is, right?
6:21
So who are the key players, people, teams, customers,
6:25
and then what are they doing, right?
6:26
And what are we trying to achieve?
6:28
So you gain that perspective from talking to all
6:31
of those stakeholders and learning what their priorities are,
6:33
what their targets are, and how they're trying to get there.
6:36
So when I joined Rutter Stack, we had, I wanna say,
6:41
with there were three AEs, there was the Head of Sales,
6:43
there were a handful of folks on the marketing team,
6:45
there was one person running customer success
6:47
and managing all of our customers
6:49
and one guy in partnerships and no SDRs.
6:52
So it was pretty easy to get to know all the people
6:55
and understand where they were coming from.
6:57
And then it was a matter of learning all the processes.
7:00
For me, we use Rutter Stack at Rutter Stack,
7:03
and that's not something that I have any experience with
7:05
on the marketing operations side, right?
7:07
For us to get the leads from our website
7:10
enriched and into Salesforce, folks use Marketo
7:13
or Partot or Parto.
7:15
So learning that from a systems perspective
7:18
is definitely something new for me.
7:19
But yeah, I think just getting to know the people
7:22
and the priorities, and then if you have some context
7:24
for how systems work, right?
7:26
It's not rocket science.
7:27
You can sort of quickly build a framework
7:29
and start to deliver some impact pretty quickly.
7:32
All right, let's get to our next segment here.
7:36
Rev obstacles, re-tuck through the tough parts of RevOps.
7:40
What are your Rev obstacles?
7:42
What's the hardest RevOps from you've had to face
7:44
in the last six months?
7:46
- So I think the hardest challenge
7:49
or the biggest challenge that we've had
7:51
from RevOps perspective at Rutter Stack
7:53
has definitely been going true zero to one for our SDR team.
7:57
That's everything and structuring compensation
8:00
to giving them target accounts,
8:02
figuring out how to align eight years with SDRs
8:05
and measure that performance
8:06
and as well as kind of all the systems
8:07
and tools that they need.
8:09
So the challenging part, I think, was doing that all
8:11
within a very condensed timeframe of about two months.
8:15
So if you think about within two months
8:17
going from having no SDRs to having a team of about seven folks,
8:22
all with no tools to start off with, right?
8:24
So didn't have some info.
8:26
Outreach wasn't really optimized for SDRs.
8:28
There was no AESDR alignment concept.
8:33
Up until that point, we had one inbound SDR
8:35
who had since been promoted into a commercial AES role
8:38
and her job day in and day out was just fielding requests, right?
8:42
So when you scale a team thinking about
8:45
making sure everyone is fed
8:47
in terms of having enough leads to work,
8:49
enough accounts to work
8:50
and that you can measure their performance, right?
8:53
Whether it's from a compensation perspective
8:55
or just understanding what's working and what's not working.
8:58
And I think what we found very quickly
9:00
and I think fortunately to have that we had a number
9:03
of those systems set up to be able to measure
9:05
how things were going in terms of conversion,
9:08
in terms of meeting being set or not set
9:10
with particular target stakeholders,
9:13
open rates and reply rates on outreach cadences,
9:16
we were able to find out pretty quickly
9:17
what we needed to change.
9:18
- How do you balance supporting sales marketing
9:21
and customer success together?
9:22
I don't know, you haven't talked to a ton about CS
9:24
as a function, so I don't know how much of that
9:26
you're looking at being in charge of revops
9:29
or yeah, how do you break it down?
9:31
- Yeah, so on the CS side,
9:33
we have someone who's focused on strategy
9:35
and opposite sits within CS,
9:36
but on the system side and I think on the insights piece,
9:40
we do provide a lot of support, right?
9:42
This customer success team recently launched with game site
9:46
that they're familiar with that
9:47
as a sort of like Salesforce for CS, right?
9:50
So we help with that Salesforce integration,
9:52
working with consultants to get that accomplished
9:54
as well as the handoff process between sales and CS
9:58
and then forecasting for CS as well.
10:00
So we do support the teams on the system side
10:02
and then obviously as they work with other teams
10:05
at Brutterstack.
10:06
In terms of how we prioritize,
10:08
I think there's only so many hours in a day
10:10
as I think any revops person can sympathize with
10:13
and understand there's always more stakeholders
10:15
and you have time to help.
10:17
The way that I prioritize it is thinking about
10:20
what is gonna be the most impactful to the business.
10:23
So if we have a really short pipeline month, right?
10:26
And there's a number of projects
10:28
that might help marketing improve conversion.
10:30
That's what's gonna be prioritized, right?
10:31
So if you think about, you know, at the highest level, right?
10:34
The whole company, they're the whole revenue organization
10:37
is aligned to whatever that number is
10:40
for the end of the quarter or the end of the year.
10:42
I think no matter what stage of a startup you are
10:44
or even company, I think everything sort of boils down to that.
10:47
So when you sit in revops,
10:49
you do have a unique perspective on how all of those
10:52
different elements of go-to-market will impact
10:54
that final number at the end.
10:56
And then the second portion of that obviously is,
10:58
is thinking about hiring and scaling your team, right?
11:01
And how you build that leverage
11:02
and how you make a sort of a justification to hire.
11:05
So that's also where, you know,
11:07
we're focused on growing the team
11:08
so that we can get all the teams in love
11:10
in terms of rev-op support.
11:13
- Do you have your biggest revoops moment
11:15
of the past year or something that you messed up
11:17
or you were like, "How geez, we probably should've done that?"
11:21
- Rev-oops, oh my gosh, these puns are killing me.
11:24
As I think anyone who uses Salesforce will know,
11:27
you should always have a dedicated integration user
11:30
for all of your integrations for a number of reasons,
11:32
which basically means that the application
11:34
will communicate with Salesforce
11:35
through a particular account.
11:37
So we had our RutterStack instance connected to Salesforce
11:42
through my personal Salesforce account.
11:44
When it came time for a password reset,
11:47
those credentials were not refreshed
11:48
and RutterStack automatically.
11:50
And it took a few hours, which is, you know,
11:53
a few dozen leads in our case
11:55
and then that went over the weekend actually.
11:59
So, you know, a few business hours,
12:01
but a few days worth of data
12:03
where things were not flowing into Salesforce,
12:05
leads around MQL and because of that sort of
12:07
that credential issue.
12:08
So there was a quick resolution,
12:10
but I think what I learned there is, you know,
12:12
when you're an early stage startup,
12:14
you do a lot of zero to one things where you're like,
12:16
okay, this is fine now, right?
12:17
We're trying to save money.
12:19
So we're not gonna buy additional Salesforce licenses.
12:21
You get to a certain point where you do need to invest more
12:25
in process involving the recommended setups
12:29
for all of your applications
12:30
that you can't just hack everything together.
12:32
So that was a good moment for me to sort of take a step back
12:35
and evaluate how we had set everything up
12:37
to make sure that it would scale.
12:39
And then we went back and updated a decent amount
12:41
of configurations as a result of that
12:43
and have not had a similar issue.
12:45
But I think that was a good learning for me certainly.
12:48
I love it. That's a great one.
12:50
Such a good point that when you're building
12:52
from the very beginning, you know, act like you're big
12:54
'cause otherwise it'll come back to bite you.
12:56
I think about it all the time.
12:57
All right, let's get to our next segment, the Tool Shed.
13:01
We're talking tools, spreadsheets, metrics, stuff like that.
13:04
Just like everyone's favorite tool, qualified.
13:06
The B2B Tool Shed is complete without qualified.
13:08
Go to qualified.com right now and check them out.
13:12
What's in your Tool Shed Renee?
13:14
- Qualified is the most recent addition to our Tool Shed.
13:17
So we do use qualified for our marketing site.
13:20
We're evaluating adding it in the application as well
13:22
on certain pages.
13:23
We'll use that for conversational marketing
13:25
as well as insights and signals for our outbound team
13:28
and our account executives, right?
13:30
And it's been very impactful for us so far.
13:33
If I want you to list out sort of the big players,
13:35
I'll start at the top of the funnel
13:37
where we use Rutter Stack, right?
13:38
So Rutter Stack is what we use to get our leads in
13:42
from our application, from our marketing website
13:45
and sort of track as well all of the interactions
13:47
that those sort of de-anonymized folks have with our website.
13:52
So in the same way that qualified, right?
13:54
When someone puts their email address
13:56
into the qualified bot, you're always able to tell
13:59
that that person coming back in the future,
14:02
we do the same thing on our marketing website, right?
14:04
So if someone gives us their email in a demo request
14:07
or to register for content marketing webinar,
14:10
we'll cookie them, right?
14:11
And we'll track how that prospect is engaging
14:14
with our content going forward.
14:16
We'll actually also use Rutter Stack to instantly enrich those
14:19
or near instantly enrich those with Clearbit.
14:21
So qualified also leverages Clearbit.
14:23
So we do have a good consistency,
14:26
at least in terms of MQL logic
14:28
and how we think about what a qualified versus unqualified
14:31
lead is between qualified and our marketing site.
14:34
Over-arching as well, we leveraged Tableau
14:37
for a lot of the usage insights, analytics,
14:39
just different go-to-market roll-ups.
14:41
So yeah, I think that's like the tool belt
14:44
for us at Rutter Stack.
14:45
- Love it.
14:46
What metrics matter to you?
14:48
- Metrics that matter to me.
14:49
I mean, I think the most important one is our ARR number, right?
14:53
We obviously have that big,
14:54
I don't know if I can say it on the podcast, right?
14:56
But we have the number that we're tracking to
14:58
towards the end of the year
14:59
that's sort of net of everything, right?
15:01
So net of churn, net of self-serve sign-up, upsells, right?
15:04
We have a number we're trying to get to.
15:06
So that's top of mind for me and for everyone.
15:08
I think the most important metric now
15:10
that we have as a growing startup,
15:13
in its earlier stages, it's all about pipeline, right?
15:16
And how are you building pipeline for us
15:18
to hit the even bigger top line number next year?
15:21
So it's not just pipeline ARR.
15:23
In fact, pipeline ARR is probably the least important metric
15:26
to me because no one knows how big a deal
15:28
is gonna be when it comes in.
15:29
But the ones that I care about most now,
15:31
certainly our conversion metric.
15:32
So all the different slices and dices, right?
15:35
Whether it's what was their first touch,
15:37
what were all the touches that that person had,
15:40
how many of, is that the first person from that company
15:44
that we've seen for the second?
15:46
Just looking at how all those things impact conversion
15:48
so that our traffic continues to grow.
15:51
And as we invest in that top of funnel,
15:53
how do we make sure that we're converting
15:55
as much possible into pipeline?
15:57
- If something's not working from a pipeline perspective,
16:01
how do you notice that?
16:03
What's an example of something where you notice
16:05
where you're like, yeah, that doesn't look right?
16:07
- If you think about traffic or a number of meetings
16:09
or anything like that, those finite numbers,
16:13
don't always tell the full picture, right?
16:14
'Cause you can spend a lot more in advertising
16:18
and certainly you could make that a percentage rate, right?
16:21
Of traffic versus your spend.
16:23
But where we are able to identify those issues
16:25
is by looking at the conversion rates
16:27
and what we did, what we actually did notice
16:29
is we had an issue with how our site was showing up
16:33
in organic search that was preventing
16:35
some very high intent traffic from finding our website, right?
16:39
So we did notice that the conversion rates
16:42
from that particular segment of direct traffic
16:46
just nosedove, right, for a few weeks.
16:49
And we're able to diagnose certain partnership
16:51
with different organizations at RutterStack
16:53
and that does show up very quickly, right?
16:56
Because it's a conversion from traffic to inquiry.
16:58
So that's sort of that first indicator
17:01
and we're able to resolve that within a matter of days, right?
17:04
Once that was identified.
17:06
- Are you a spreadsheet person?
17:08
- I would say I'm a spreadsheet person, yes.
17:10
I don't know how many people say no to that question
17:13
when you ask.
17:13
- I think we're probably, I don't know,
17:16
I think we're like 50/50 around there.
17:18
- Oh really, okay.
17:19
- But you had people who like love them
17:20
and then people like, I can't do it at all.
17:22
So what's your top three spreadsheets or favorite ones?
17:26
- Like that I use day to day to run my business or team.
17:31
So I would say-- - Are you gonna
17:32
sign to that?
17:33
- I don't know, you're a fantasy folk artist.
17:35
- Yeah.
17:35
- I don't know.
17:36
- Oh I do, I can talk about that one first.
17:38
That one is that I do have a spreadsheet
17:40
that is how I draft.
17:41
So what I do is, 'cause I don't follow football
17:44
and all that I'm very competitive
17:45
and I do know my spreadsheets.
17:47
So what I'll do is I'll take the top three analyst drafts
17:51
whether it was PPR or standard or half PPR, whatever that is.
17:54
I'll find the top three most recent
17:56
and I will give each player using sort of just
17:59
a simple VLOOKUP, right?
18:01
I'll return all of their draft picks, right?
18:03
So if Jonathan Taylor's picked first in each of these drafts,
18:06
he'll have a three and then I'll sort it
18:08
in ascending order by the position
18:11
and I will pick the top available.
18:13
So that's a good spreadsheet for me.
18:15
I think the other, yeah, so that's my fantasy football hack.
18:20
You do need to know Excel to accomplish that.
18:24
But that's one I think the other sort of big spreadsheet
18:27
that we use which is sort of a master sheet
18:30
is the forecast model.
18:32
So looking at a number of different input metrics
18:35
and sales assumptions,
18:37
there is a relatively robust monthly sales forecast
18:41
that I built at the beginning of the year
18:42
and then we sort of did a read forecast exercise mid-year
18:45
although we were within 5% accuracy
18:48
of the original forecast.
18:49
Certainly second half obviously,
18:51
the world was very different in January than it was in June.
18:54
So it's more of an outlook adjustment, right?
18:56
Going forward, but that's another big one, right?
18:59
So if we think about are we short on pipeline?
19:02
What does that mean for the next five, six months, right?
19:05
If we didn't have a great August,
19:07
how's that gonna impact December?
19:10
So that's a spreadsheet that we referenced a lot
19:13
at RutterStack and we're still at the stage, right?
19:15
Where we'll do this planning in spreadsheets
19:18
at some point, we'll move out of that.
19:20
And then I would say the last one is probably,
19:23
this isn't really a spreadsheet, it's a Tableau dashboard,
19:26
but I think Tableau dashboards are just spreadsheets
19:29
with a nice UI, pivot table with a better UI.
19:32
As a go-to-market scorecard that we have,
19:33
which is essentially, we ETL everything from Salesforce
19:37
into RutterStack on a nightly basis.
19:39
And so it makes it really easy,
19:41
a lot easier than Salesforce reports and dashboards
19:43
to interact with, to build a great visualization
19:46
that sort of shows what our revenue build is to that number,
19:49
what our performance is to the quarterly goal,
19:52
how close are we to 100% renewal,
19:55
who are the top SDRs, where are leads coming from,
19:57
what's the pipeline?
19:58
And it's basically a snapshot, right?
20:01
That the whole company actually looks at.
20:03
- I love it, that's great.
20:05
I think the fantasy football one's probably my favorite,
20:07
but you know, they're all great.
20:09
- Well, you probably need to use it
20:13
within the next two days if you're gonna.
20:15
- No, I wish I had it two days ago,
20:17
but you know, here we are,
20:19
sitting there with terrible running backs.
20:21
What are the blind spots that you have
20:24
or something that you wish you could measure better?
20:27
- Yeah, so I think the biggest one that we have,
20:30
and we're working on sort of filling that gap
20:33
is attribution for leads, right?
20:36
Now that we have so much content going out,
20:38
we're seeing folks before we have a pipeline opportunity
20:42
have three or four touches, right, with us,
20:45
where that becomes pipeline.
20:46
And probably a few more than that, right,
20:48
before that opportunity becomes closed one.
20:50
Not to get too technical, but up until very, very recently,
20:54
we had not been using that campaign member object at all,
20:57
right, which is such a nice way to track all the touches
21:00
for a particular person.
21:01
Using Rutter Stack, we were updating the lead source, right?
21:04
So we had a very robust set of data in Rutter Stack
21:08
in this sort of very, very large sort of beast
21:12
of a user journey table.
21:15
And being able to translate that into something
21:16
that's a little bit more actionable for someone like an SDR.
21:19
So figuring out how we translate that
21:21
into something that's more consumable
21:23
for the go-to-market users, right,
21:25
who aren't gonna query this table and snowflake.
21:28
So the way we're doing that is leveraging campaign members
21:31
and giving that insight to the folks that are using it,
21:33
because of course, on my end,
21:35
and with the help of our analytics engineer and the team,
21:38
we can do very, very complex attribution models
21:42
and all of that stuff.
21:43
That doesn't really help an SDR
21:45
who's gonna talk to that person,
21:46
or an AE who wants to know the three webinars
21:49
that they attended.
21:50
So that was a blind spot for the stakeholders, certainly.
21:53
And it's something that we're actively working on,
21:55
improving and delivering now.
21:57
- Any other tool metric or dashboard related thoughts
22:01
for you to our next segment?
22:03
- You know, there's so many tools that do require,
22:06
that do, where it does help to have all of your sales
22:08
for Stata in your data warehouse, just like full stop.
22:12
If that's all you need, Rutter Stack is something
22:15
that's great that you can use probably for free,
22:17
I would say most people that use it for a B2B use case,
22:22
which I assume is most to the audience.
22:23
You can set up a pipeline from Salesforce to Rutter Stack
22:27
in less than five minutes and get everything that you want
22:29
in terms of the objects just synced over
22:32
and you can have that refresh on a nightly basis.
22:34
That makes it really easy if you want to have
22:37
any sort of complex dashboards or do any sort of joins, right?
22:40
That just aren't possible really to do within Salesforce.
22:44
- Okay, let's get to our next segment.
22:45
Quick hits.
22:46
These are quick questions and quick answers.
22:48
Are you ready for that?
22:49
- Yes.
22:51
- If you could make any animal any size,
22:54
what animal would it be and what size would it be?
22:57
- I'm trying to think about an animal that is in nuisance,
23:00
that is very large, that I could make no longer a nuisance
23:04
by making it smaller.
23:05
Like maybe I would just make bees even smaller,
23:07
just like really, really, really tiny.
23:09
- That's a good one.
23:09
- For like mosquitoes, really, really small,
23:11
so that you don't even feel them biting you.
23:14
- That's a great one.
23:15
'Cause if you made like mosquitoes microscopic,
23:18
then it wouldn't really matter if there's this size.
23:21
- Yeah, exactly.
23:22
Then you'll mosquito bites, you wouldn't even see them.
23:25
- Do you have a biggest rev-ops misconception?
23:29
- I think the biggest rev-ops misconception,
23:32
I would say like is just that rev-ops is Salesforce admins
23:35
and it's deaf.
23:37
I'm not a Salesforce admin, so therefore,
23:39
that is a misconception.
23:41
But I think it's more than just Salesforce management
23:44
and I think that as the space continues to evolve,
23:49
at one point, there was probably just the Salesforce admin
23:51
that worked with the Head of Sales.
23:53
And now as I think we have such a,
23:55
and it's not just the tech stack that's growing complexity,
23:58
but it's the go-to-market analytics layer
24:00
and the focus and sort of what those analytics
24:04
can do to inform strategy where rev-ops
24:06
is a lot more complex than just administering tools.
24:10
So I would say that's what I would think
24:12
that misconception is.
24:13
- What would your superpower be?
24:17
- I would think I would like to pause time
24:20
and just work or get things done.
24:23
I have a wedding coming up in a month.
24:25
So there's, I just wish there was 48 hours in a day.
24:29
I'm sure my stakeholders also wish that I had 48 hours in a day,
24:32
but I think that would be the most
24:34
what I would take, right?
24:35
I would just, just to have more time.
24:37
- If you had a question for the next guest,
24:40
we don't know who that is yet, well, we know,
24:42
but you don't know who the next guest is.
24:45
- A fellow Rev-Opper.
24:46
What's one thing that you would ask them?
24:48
- I would probably ask them, I was on a panel recently
24:52
and this is something that I am curious about
24:55
at any org is how have you set up your PMO, right?
25:00
Your project management and how do you communicate
25:03
to your stakeholders and how do you intake requests?
25:05
Something that is, I think really challenging
25:09
at a remote company as well as one that's gone zero to one
25:13
and now you're going one to five is establishing
25:16
those processes and driving that all being remote.
25:20
So yeah, curious about how they manage work intake
25:23
and prioritization and communication
25:24
with all their stakeholder groups.
25:27
- What's one piece of advice that you have
25:29
for someone who is newly leading a Rev-Opper team?
25:33
- Ask questions, listen, and don't try to come with an answer.
25:37
I think any ops person who is successful
25:41
and has made the transition
25:42
from maybe being an individual contributor to a leader
25:45
has probably as an IC gotten to be successful
25:50
by being right and by delivering value
25:53
and building something cool.
25:54
When you get to the stage of your career,
25:57
if you want to get to this at that point, right,
25:59
where you're leading and your perspective needs to not be
26:04
about being right, it's about being a good partner.
26:07
And sometimes that means being wrong
26:09
or doing something or enabling something
26:11
or building something where you think it might not have
26:13
the desired outcome, but you might need to do it, right,
26:16
to be a strong partner.
26:17
So I would say it's switching from being right
26:20
to being good partner.
26:21
And just always keeping that in mind
26:23
is you have conversations and make decisions.
26:26
Don't have an I told you so type of mindset.
26:28
- Or just shrink a bunch of mosquitoes.
26:31
- Or just have that.
26:31
Everyone will certainly be happy with that
26:35
if you deliver that.
26:37
- Renee, wonderful having you on the show.
26:39
That's it, that's all we got for today for our listeners.
26:42
Go check them out.
26:43
That's obviously you've heard a bunch of cool stuff
26:46
about RutterStack, but go to RutterStack.com
26:48
to learn more.
26:49
Any final thoughts, anything to plug?
26:52
- Nope, I guess the data stack show I could plug
26:55
with the other podcast if anyone here is a data engineer.
26:58
I think it's in the top 10 of data engineering podcasts,
27:01
which I didn't know was a category
27:03
until I found out that we were in it.
27:05
But yeah, that's the only thing that I would plug.
27:07
But yeah, I really appreciate the time today
27:09
and it was great chatting with you.
27:10
- Yeah, awesome.
27:11
Take care.
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