Hear from B2B marketing leaders on how to approach pipeline generation the modern way.
Invoca’s VP of Demand Generation, Nani Shaffer, and Qualified’s CMO, Maura Rivera, guide you through pipeline modeling with precision. Download the Pipeline Waterfall Model for a step-by-step guide to using your organizations data in this model.
Hear from Carilu Dietrich, Advisor and CMO, formerly at Atlassian, how to concisely present your marketing strategy in a way that always gets your vision green-lit. Download the Blueprint for Marketing Planning to make this an easy, organized, and repeatable process.
Gain next-generation marketing funnel strategies tailored for the AI era with Qualified’s CEO Kraig Swensrud and CMO Maura Rivera. Download the AI Marketing Funnel to identify what areas in your operations need to be future-proofed for the new era of B2B marketing.
Get a streamlined reporting framework for team alignment and goal tracking with Ali Jawin, Marketing Leader, and Qualified’s VP of Demand Generation, Sarah McConnell. Download the Pipeline Council Sheet and Slides to build your own framework.
Ensure you understand your buyers inside and out with Qualified Founder Sean Whiteley and Kerry Cunningham, Head of Research and Thought Leadership at 6Sense. Download the 2024 B2B Buyer Experience Report that Kerry discusses in this session.
Master impactful direct mail tactics that stand out and drive results with Qualified’s Head of Content Marketing, Shelly Weaver, and Head of Sender Relations at Sendoso, Katie Penner. Download the top Direct Mail Plays to make reaching your buyers with memorable experiences part of your motion this year.
Automating your pipeline generation is the way of the future. Learn from Jim Sinai, CMO at Vanilla, how to drive pipeline 24x7, 365 with AI tools like AI SDRs. Download the AI SDR Hiring Guide for the 10 requirements an AI SDR must have to keep up with their human teammates.
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