Latest Stories

Read up on the latest in pipeline generation, conversational sales and marketing, and everything happening here at Qualified.

Live Customer Q+A with Tricia Gellman, CMO, Box

Tricia joins Dan Darcy (CCO, Qualified) to share her innovative approach to pipeline generation at Box, the leading content cloud, in the Age of AI. Discover how Box is utilizing Piper the AI SDR to scale pipeline and drive unparalleled efficiency.

Keynote: Introducing Piper Email

Join us as we unveil Piper Email, a brand new capability of Piper the AI SDR that fuels a fully autonomous inbound pipeline generation motion. You'll catch a visionary keynote from our Founder and CEO, plus an in-depth product demonstration, and customer reactions.

Product Workshop: Let's Configure Piper

In this demo, we go “behind the gear” and show you how it all works. See how Piper the AI SDR is configured within the Qualified application and explore the power of our newest product: AI Email.

Forecast: Set the Right Annual Targets

Invoca’s VP of Demand Generation, Nani Shaffer, and Qualified’s CMO, Maura Rivera, guide you through pipeline modeling with precision. Download the Pipeline Waterfall Model for a step-by-step guide to using your organizations data in this model.

Identify: Buyer Behavior in 2025

Ensure you understand your buyers inside and out with Qualified Founder Sean Whiteley and Kerry Cunningham, Head of Research and Thought Leadership at 6Sense. Download the 2024 B2B Buyer Experience Report that Kerry discusses in this session.

Operationalize: The New AI Marketing Funnel

Gain next-generation marketing funnel strategies tailored for the AI era with Qualified’s CEO Kraig Swensrud and CMO Maura Rivera. Download the AI Marketing Funnel to identify what areas in your operations need to be future-proofed for the new era of B2B marketing.

Execute: Direct Mail Framework

Master impactful direct mail tactics that stand out and drive results with Qualified’s Head of Content Marketing, Shelly Weaver, and Head of Sender Relations at Sendoso, Katie Penner. Download the top Direct Mail Plays to make reaching your buyers with memorable experiences part of your motion this year.

Report: Build A Weekly Pipeline Council

Get a streamlined reporting framework for team alignment and goal tracking with Ali Jawin, Marketing Leader, and Qualified’s VP of Demand Generation, Sarah McConnell. Download the Pipeline Council Sheet and Slides to build your own framework.

Bonus: How to Drive Autonomous Pipeline with Piper the AI SDR

Automating your pipeline generation is the way of the future. Learn from Jim Sinai, CMO at Vanilla, how to drive pipeline 24x7, 365 with AI tools like AI SDRs. Download the AI SDR Hiring Guide for the 10 requirements an AI SDR must have to keep up with their human teammates.

Customer Spotlight featuring Greenhouse

Learn how Greenhouse, the leading hiring platform, integrated Piper the AI SDR into their inbound motion, hear about the successes they’ve seen since activation, and find out why they’re so excited about AI Email.

Pipeline Generation

Mastering pipeline generation: Inbound vs outbound strategies explained

Learn about how inbound and outbound efforts drive sales pipeline, and uncover how to modernize your pipeline generation strategy to maximize ROI.

The road to confidence with AI SDRs

We hear this question from buyers all the time: But do AI SDRs actually work? Hear our VP of Demand Gen's experience in learning to trust Piper the AI SDR to automate our inbound pipeline generation.