Generating Pipeline Through Authentic Partner Relationships
Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.
Ian Faison
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Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.
This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” content and provide immediate guidance to improve it, transforming how the world’s biggest brands create high-performing content.
In this episode, Christopher shares about why he and his team are focused on 1 to 1 equals 3 partner relationships and what that’s meant for the business, building trust between the sales, marketing and BDR teams, and how awareness and authenticity set up organizations for greater wins with prospective buyers. Christopher also talks about the partner ecosystem and why partner relationships are critical in making Acrolinx as successful as it is today.
Key Takeaways:
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Stay up to date with weekly drops of fresh B2B marketing and sales content.
Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.
This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” content and provide immediate guidance to improve it, transforming how the world’s biggest brands create high-performing content.
In this episode, Christopher shares about why he and his team are focused on 1 to 1 equals 3 partner relationships and what that’s meant for the business, building trust between the sales, marketing and BDR teams, and how awareness and authenticity set up organizations for greater wins with prospective buyers. Christopher also talks about the partner ecosystem and why partner relationships are critical in making Acrolinx as successful as it is today.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.
This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” content and provide immediate guidance to improve it, transforming how the world’s biggest brands create high-performing content.
In this episode, Christopher shares about why he and his team are focused on 1 to 1 equals 3 partner relationships and what that’s meant for the business, building trust between the sales, marketing and BDR teams, and how awareness and authenticity set up organizations for greater wins with prospective buyers. Christopher also talks about the partner ecosystem and why partner relationships are critical in making Acrolinx as successful as it is today.
Key Takeaways:
Stay up to date with weekly drops of fresh B2B marketing and sales content.
Christopher Willis of Acrolinx believes that authentic partner relationships are the key to generating pipeline and he’s got the data to prove it.
This episode features an interview with Christopher Willis, CMO and self-proclaimed Chief Pipeline Officer at Acrolinx, an AI platform that uses a unique linguistic analytics engine to “read” content and provide immediate guidance to improve it, transforming how the world’s biggest brands create high-performing content.
In this episode, Christopher shares about why he and his team are focused on 1 to 1 equals 3 partner relationships and what that’s meant for the business, building trust between the sales, marketing and BDR teams, and how awareness and authenticity set up organizations for greater wins with prospective buyers. Christopher also talks about the partner ecosystem and why partner relationships are critical in making Acrolinx as successful as it is today.
Key Takeaways:
Discover how we can help you convert more prospects into pipeline–right from your website.
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