Thomas Gröhl, VP of Marketing at DocuWare, shares why engagement is key to everything DocuWare does and how the company is leveraging a more emotional approach to connect with their customers.
In this episode, Thomas Gröhl, VP of Marketing at DocuWare, shares the three methods DocuWare focuses on for marketing campaigns, why engagement is key to everything they do, and how DocuWare is leveraging a more emotional approach to connect with their customers. He also provides insights into how marketing can have a better relationship with sales, the importance of keeping buyers in mind when creating campaigns, and how to be a trusted advisor.
Key Takeaways
- Providing value in a digital world begins with engagement and being a trusted advisor.
- Have a local mindset. Step outside of normal marketing tactics and strategize language, tone, and value propositions in a way that can be adapted to a local market.
- Utilize emotion to tell your buyers a story and connect with them as human beings.